IBEX Attendance Up 23 Percent

TAMPA, FL, October 9, 2018 – The 28th International BoatBuilders’ Exhibition and Conference (IBEX) welcomed nearly 4,300 verified visitors – a 23 percent increase over last year – and a 10 percent increase in square footage to accommodate 14 percent more exhibiting companies totaling 700 different exhibitors. In total, 55 countries were represented at IBEX,Read More

Ferrer Leads Social Media Session at Lippman AAR

Strengthen Your Social Strategy: Harness trends to build rock-solid marketing. Presented by Kristen Ferrer, mdg director of digital Attendee Acquisition Roundtable (AAR) October 25, 2018 | 1:00 PM to 2:15 PM City Club of Washington 555 13th St NW Washington, DC Social media continues to rapidly evolve in the digital landscape. In 2018, the worldRead More

Blumer Joins mdg as Customer Journey Architect

Event marketing agency mdg has recruited Marc Blumer to serve as Customer Journey Architect, managing the integration of digital, web and email marketing around the convergence of content and data. The hire is part of the agency’s ongoing commitment to help its roster of association and for-profit clients manage digital transformation within their organizations. Blumer will leadRead More

Polito, Hardcastle to Chair CEIR Predict

CEIR Predict September 13-14, 2018 | MGM National Harbor A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements  are being reassessed. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences. Technology disruptors are coming atRead More

Jacquelyn Wells to Present at SE IAEE Conference

The Brand Experiencepresented by Jacquelyn Wells, mdg vice president a premier feature of  IAEE’s Southeastern Classic Educational Conference July 25-27, 2018 The Classic Center 300 N Thomas St. Athens, Georgia 30601 https://www.eventbrite.com/e/2018-iaee-se-southeastern-classic-registration-35515471732 Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand inRead More

Polito and Salamah to Speak at PCMA EduCon

Vinnie Polito and Leana Salamah to Speak at PCMA EduCon in Cleveland June 10-June 13, 2018 Hilton Cleveland Downtown Hotel 100 Lakeside Avenue East Cleveland, Ohio 15228 PCMA Education Conference Designing Your Event to Engage and Attract Younger Audience presented by Vinnie Polito, mdg owner and live events specialist. Tuesday, June 12 | 11:00 AM to 12:00Read More

Blom-Lowery to Lead Ideation Workshop in Austin

Ideation Workshop: Find Your Event’s Next Big Idea (or Two)! presented by Kate Blom-Lowery, mdg pr strategist. May 23, 2018 | 11:30 AM to 1:30 PM Texas Association of School Boards 12007 Research Blvd. Austin, Texas IAEE Central Texas Chapter Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating newRead More

mdg Expands Leadership Team

SAN DIEGO, CA – Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately. Her path into this elevated position was through her competency in relation to strategic planning and marketing execution, as well as a demonstrated dedication to advancing mdg and the employees and clients it represents.Read More

Hardcastle-Geddes to Write Monthly Column in PCMA Convene

Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business PublicationsRead More

CTA, Informa Featured in Pre-ECEF Session

Managing the Digital Transformation, presented by mdg in cooperation with ECEF/Lippman Connects JW Marriott – Salon I | Washington, DC Tuesday, May 29 | 3:30 to 5 p.m. Session Description: While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immenseRead More

mdg’s Allison Vassallo Contributes to MPI Article on Millennial Workforce

How Event Organizers Are Implementing Millennial-Focused Programs Millennials, the generation of Americans born between 1982 and 2004, are quickly blanketing the workforce. In recent years, the event industry has placed the group under the microscope to help prepare for or even exploit its particular peccadilloes. But this discovery phase, while ongoing, is slowly winding down.Read More

mdg Rings In the New Year with 31 Random Acts of Kindness

For the fifth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, mdg performed 26 RandomRead More

Hardcastle Talks Live Social Video with TSNN

Event Professionals Turn to Live Video to Build Buzz As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals. Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes,Read More

mdg and InGo to Enhance Partnership

Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities. “WeRead More

mdg and Feathr Expand Partnership to Deliver Data-Driven Audience Acquisition

mdg, the leading agency for trade show attendee acquisition, branding and marketing, and Feathr, creator of award-winning digital marketing and analytics software, announced at IAEE’s Expo! Expo! that they are renewing and expanding their partnership to help associations and event organizers use their data to grow, retain, and monetize their attendee and membership audiences. UnderRead More

Big Support for Small Business Saturday

For the fourth consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they makeRead More

Hardcastle Presenting Two Sessions at IAEE’s Expo! Expo!

Insights, Innovation and Inspiration to Grow Event Attendance Presented by Nancy Drapeau, Director of Research, Center for Exhibition Industry Research (CEIR) and Kimberly Hardcastle, President, mdg Thursday, November 30 | 9:00 to 10:00 am Henry B. Gonzalez Convention Center, Room 302 San Antonio, Texas Participants will get a first look at newly released data onRead More

mdg Wins 7 First-Place Art of the Show Awards

mdg has garnered seven first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for the work produced for association andRead More

mdg Launches Video Marketing Division

Association and event professionals are forever in search of innovative ways to attract members, drive attendance and otherwise engage their audiences. Over the past decade, mdg has built up its suite of services to respond to these demands, incorporating new tools, technologies and tactics that are effective at getting noticed and compelling action. The agency’sRead More

mdg joins Transform USA as Technology Partner

On Thursday, July 20, in Washington, D.C., mdg Director of Digital & Social Santana Inniss executed a live social broadcast of the Transform USA keynote address. As an official Technology Provider of Transform USA, mdg liaised with PCMA Convene and Transform USA to organize and provide live social video and engagement on-site. “Broadcasting a live presentationRead More