SAN DIEGO, CA – Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately. Her path into this elevated position was through her competency in relation to strategic planning and marketing execution, as well as a demonstrated dedication to advancing mdg and the employees and clients it represents.
“The move is part of an ongoing strategy to further strengthen the leadership infrastructure of an agency that is not only growing, but is evolving drastically to meet the changing needs of the clients it serves,” says mdg principal Vincent Polito. “By elevating this event marketing expert into executive leadership, we’re ensuring she has the authority, autonomy and accountability for the continued success of the agency—both holistically and in regards to the clients it serves.”
Jacquelyn Wells joined mdg in 2007 as a member of the account services team. She’s since earned a Master of Business Administration from the University of San Diego and has been instrumental in driving and managing the agency’s exponential growth. In her current role, she consults directly for and leads teams serving event clients in myriad industries, from food and beverage to technology to healthcare and more. Specifically, she has developed campaigns to acquire, engage and retain attendees for clients such as the International Baking Industry Exposition, AUVSI XPONENTIAL and World of Concrete. Jacquelyn has lived, studied and worked overseas and is currently leading an initiative to streamline the onboarding and training of new agency employees.
“In addition to helping her clients achieve numerous successes, she has built and developed teams that are transforming the very nature of the agency,” says Kimberly Hardcastle-Geddes, mdg president. “She is staffing the agency with marketing strategists who have advanced skills in digital, social media, research, database development and more. We are excited not only about what she’s done, but what she will continue to do for the agency and its clients.”