News: August 2012

BREAKING NEWS: CEIR Releases New Guru Report on Targeted Marketing

DALLAS, 10 July 2012 – The Center for Exhibition Industry Research (CEIR) announces a new Guru Report, Targeted Visitor Acquisition and Retention Strategies, written by Marketing Design Group’s Vice President and Chief Account Strategist Kimberly Hardcastle-Geddes, CEM. The report addresses why and how strategic targeted marketing is essential for event marketers to stay relevant and, in turn,Read More