In the world of event marketing, it’s far too easy to start planning for the next show by looking at what was done for the last one. At AMPROFEC last month, Nora told delegates from Mexico and the United States how to turn that approach on its head. She presented 20 forward-thinking, envelope-pushing strategies andRead More

SuperZoo continues its trend of explosive growth with another resoundingly successful show. This year’s event, held at the Mandalay Bay Convention Center in Las Vegas, welcomed more attendees and exhibitors than ever, helping SuperZoo solidify its status as the premier national event for pet retailers. SuperZoo experienced unprecedented growth in attendance, exhibitors and square footage forRead More

Chris Brown, the EVP of the NAB Show and uncle to our own Samantha Lee of MDG, has a history of success in the trade show industry. We took the opportunity to dig deeper into his brain to learn more about his path and some of the best practices in event marketing that have workedRead More