mdg’s marketing solutions ensure that your message is consistent, powerful, personalized and effective. We strategically customize the right marketing mix into a dynamic, integrated campaign designed to deliver a high return on your objectives. Our services include:

Branding and Creative

– Branding strategies
– Concept creation
– Content development
– Logo creation and identity packages
– Messaging
– Signage

Digital Marketing

– Ad retargeting
– Digital advertising
– Email campaigns, including behavioral triggering
– Newsletters
– Website development, maintenance and analytics

Government Affairs

– Strategic consulting and tactical planning
– Grassroots campaigns
– Advocacy collateral
– Dedicated PR and Digital

Membership and Community Engagement

– Acquisition and renewal campaign management
– Benefit development and engagement strategies
– Component and chapter relations
– Volunteer and leadership development

Print Marketing

– Direct mail campaigns
– Directories
– Misc. collateral
– Print advertising
– Sales tools

Public Relations

– Corporate communications
– Crisis communications
– Media relations
– Online reputation management (ORM)
– Press release creation, distribution and follow-up

Publishing and Communications

– Advertising sales management
– Circulation management
– Editorial and production
– Vendor relations

Social Media

– Advertising and promotional campaigns
– Blogging strategy and execution
– Development and ongoing maintenance across all platforms
– Listening and analytics
– Strategic planning

Strategic & Tactical Planning and Execution

– Analytics and tracking
– Consulting
– Database development and utilization strategies
– Market research and analysis
– Marketing plans
– Media planning, negotiation and placement
– Personalized training/marketing workshops
– Strategy development
– Tactical planning and execution

Video and Photography

– On-site photography, art direction and editing
– Video creation, editing and deployment