News: author

It’s All About You

For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. ...Read More

Hardcastle-Geddes and Saef Publish Hybrid Best Practices

As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future. mdg’s Kimberly Hardcastle-Geddes, chief marketing strategist and ...Read More

Thorson Presenting at Exhibit Sales Roundtable

Senior Account Director Ingrid Thorson will be a featured speaker at Lippman Connects Exhibit Sales Roundtable on February 25. Session details are below and registration is available on the Read More

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — ...Read More

New eBook! Harnessing the Power of Content

If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and ...Read More