Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. ...Read More
News: author
mdg subject matter experts Ashley Weber and Michael Engard will be featured speakers at Lippman Connects’ Attendee Acquisition Roundtable on October 13. Session details are below and registration is available ...Read More
The strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety. PCMA Convene featured best practices from mdg ...Read More
Washington, D.C. — mdg, A Freeman Company will be presenting The Road to Recovery: A presentation in six acts, an in-person executive roundtable in conjunction with Lippman ...Read More
New registration requests accepted through October 5, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. ...Read More
International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal ...Read More
For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. ...Read More
mdg director of social media Connor Stewart has been tapped to present at the Society of Independent Show Organizers’ (SISO) 2021 Summer Conference in Louisville, Kentucky. He will discuss how ...Read More
New registration requests accepted through July 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. ...Read More
If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that ...Read More
In today’s post-pandemic reality, the event marketer’s capacity to quickly adapt to change and navigate uncharted territory is crucial. PCMA Convene featured advice from mdg’s chief marketing ...Read More
WASHINGTON, DC ...Read More
As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future. mdg’s Kimberly Hardcastle-Geddes, chief marketing strategist and ...Read More
New registration requests accepted through April 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. ...Read More
Thursday, February 11
2:00 pm to 3:00 pm Eastern
Putting Data in the Driver’s Seat
Before you think about the tools, technologies and tactics for your next digital marketing campaign, it’s ...Read More
Senior Account Director Ingrid Thorson will be a featured speaker at Lippman Connects Exhibit Sales Roundtable on February 25. Session details are below and registration is available on the Read More
mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to ...Read More
For the eighth year in a row, mdgers performed 31 Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began ...Read More
As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — ...Read More
If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and ...Read More
