WASHINGTON, D.C. — Industry veteran and mdg, A Freeman Company President Kimberly Hardcastle is adding one more title to her resume — board president of Women in Exhibitions Network North America (WIEN). ...Read More

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More

Washington, D.C. — As part of its expanding suite of audience acquisition products and services, mdg, A Freeman Company has launched the “Final Countdown” program. With the introduction of this ...Read More

Kimberly Hardcastle, president of mdg, joined esteemed colleagues Sam Lippman of Lippman Connects and Tom Gattuso of SEMA at Freeman Inside LIVE on Thursday, January 26. Session details are below and ...Read More

The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs ...Read More

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 26, 2022. mdg team members ...Read More

Washington, D.C. — mdg, A Freeman Company hosted an Executive Roundtable on Thursday, November 10, sponsored by SISO, the San Diego Tourism Authority and Freeman. This executives-only forum focused ...Read More

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences ...Read More

Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior. Focused on North American shows, the insights are based on a compilation of more than ...Read More

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives ...Read More

mdg’s vice president of digital marketing strategy, Erin Lee, will take the stage at Lippman Connects’ Attendee Acquisition Roundtable on October 27. Session details are below and registration is available ...Read More