mdg showcased solutions at ASAE’s 2016 Marketing, Membership, & Communications Conference
The ASAE, the leading organization representing association professionals, hosted its annual Marketing, Membership, & Communications Conference June 13–14 in Washington, D.C. The conference emphasized education resources exploring the latest trends, technologies, and strategies designed to help associations excel in the face of marketing challenges unique to the industry.
And it was an important time to be at this conference. It’s old news that association marketing is now up against rapidly changing advertising and media verticals, member profiles and communication preferences. Today more than ever, though, associations are tasked with almost total reinvention to keep pace with younger prospects in a new landscape.
As a leader in association marketing and communications, mdg guides clients everyday in the quest for relevancy in the digital age. Touching on this need to stay relevant, VP of association marketing Jennifer Johnson, CAE, said, “A lot of organizations are evolving in terms of membership. They’re focusing more on stakeholders and less on the traditional, paying-member-for-life model.”
This evolution brings up a lot of questions for association marketing professionals. How can you stay entrenched with historical membership bases while transitioning to accommodate younger prospects? How can you use new media to support advocacy efforts? mdg blends its 39-year history of branding, communications and marketing for association-produced events with its in-the-moment command of modern advertising tactics to help associations tackle these and many other issues.
mdg was onsite at the MM&C conference sharing solutions. Contact mdg association marketing experts to discuss your association’s challenges in communications, branding, advertising, research and web in the digital era.