It will be “All About Solutions” when mdg superstars, Claudia Maurer and Kimberly Hardcastle, take the stage at their upcoming sessions during IAEE’s Expo! Expo! Mark your calendars, register and plan to join us at these interactive sessions …
Attracting U.S. Organizers, Exhibitors and Attendees to Your Exhibitions
Wednesday, December 2 | 8:30 am to 9:30 am
Claudia Maurer, mdg’s International Marketing Specialist will lead a panel of international exhibition professionals in a discussion about how to identify and develop successful partner relationships with associations, organizations, government and press to execute compelling audience acquisition campaigns that attract U.S. participants to overseas events.
How is Your Attendee Retention Strategy Working?
Thursday, December 3 | 8:30 am to 9:30 am
Kimberly Hardcastle-Geddes, mdg president and past recipient of IAEE’s Educator of the Year Award, will discuss effective messaging strategies and marketing tactics that will help you leverage findings from a landmark CEIR study highlighting successful attendee retention tactics.