President of mdg, Kimberly Hardcastle-Geddes, will take the stage at IAEE’s Southwest Showcase to discuss forward-thinking tactics to increase attendee participation. Register now and make plans to attend …

20 Marketing Marvels to Increase Attendance
IAEE Southwest Showcase
Austin, Texas
Thursday, January 26 | 9:45 am to 10:45 am

Session Description: In the world of event marketing, it’s far too easy to start planning for the next show by simply updating last year’s tactical plan with this year’s dates. This session will encourage event managers and marketers to turn that approach on its head. Learn 20 forward-thinking, envelope-pushing strategies and tactics designed to help organizers develop new markets, build brands, engage audiences and, most importantly, increase attendee participation. From finding “firestarters” to harnessing the power of social media analytics to leveraging trends in the consumer world, participants will learn best and next-practices for delivering an event’s message in the most impactful way possible.

Bio: Kimberly Hardcastle-Geddes is owner, president and chief marketing strategist at mdg, a 59-person agency with offices in Southern California and Washington, D.C. Specializing in event and association marketing, mdg brings together marketing researchers and strategists, digital and interactive media experts, event and association management specialists and data analysts with a robust creative team to provide complete marketing solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leaders Institute alumna, the editor of mdg’s marketing newsletter, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent association and event clients across in the country. She’s also a mom, runner, reader, and baseball fan.