IBIE 2016, held at the Las Vegas Convention Center from October 8-11, was the largest event in the show’s 96-year history. With the addition of a new hall, a completely sold-out exhibit floor and more new product categories including cold storage, pizza, transportation, safety/sanitation and confectionery, the event united all facets of the grain based food industry. More than 24,000 participants came (up 10 percent from the last show), with 30 percent of buyers from outside of the United States. mdg has been marketing the triennial event since 2007, when the event attracted only 14,000 attendees.