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MDG to Market Suite of Events for Lippman Connects

Washington, D.C. –– MDG was selected by Sam Lippman, president of Lippman Connects, as the exclusive agency partner for its Exhibition & Convention Executives Forum (ECEF), Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable. The agency will provide strategic consulting, branding, tactical planning and the execution of all campaign deliverables.

Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals, offering participants the opportunity to network, discuss challenges, and share best practices with peers and industry experts. Known for partnering with thought leaders to promote and develop content for his highly regarded portfolio of events, Lippman selected MDG based on its standing as the industry’s leading exhibition marketing firm and 37-year track record of success.

According to Lippman, “MDG has a reputation in our industry for being at the forefront of best- and next- practices in event marketing, for helping clients achieve tangible, measurable results and for demonstrating leadership through its strategic, proactive approach to account management. The core brand attributes and organizational philosophies of MDG and Lippman Connects are in alignment and I’m looking forward to a collaborative, mutually beneficial relationship for years to come.”

MDG is honored to have been selected by Lippman Connects. “We are excited by the opportunity to help Sam market this collection of events that is held in such high regard in the exhibition and convention industry,” stated Kimberly Hardcastle-Geddes, president. “For years, I’ve been hearing –from some of the brightest minds I know — about the value generated from the facilitated collaboration that occurs at the Roundtables and at ECEF. We’re looking forward to help spread this value message to an even larger audience.”

The Lippman Connects events will be serviced by the DC-based MDG team and will be lead by industry veteran, Claudia Maurer.

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About Lippman Connects. Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum (ECEF), Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. Sam Lippman also provides executive-level consulting. More information is available at www.lippmanconnects.com.

About MDG. MDG has served as a strategic marketing partner for several of the most successful trade shows and conferences in the country and currently works with ten of Trade Show Executive’s Gold 100 events. We have helped market new events—including the biggest trade show launch in history—and reposition and rebrand mature events. We have worked with our clients to increase attendance, exhibitor participation and market share by reacquiring past participants, attracting new participants from core and niche markets, expanding internationally, drawing key buyers through VIP programs and capitalizing on the unique opportunities that exist in their respective marketplaces. More information is available atwww.marketingdesigngroup.com.

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