President of mdg Kimberly Hardcastle-Geddes will be joined by mdg’s Director of Social + Digital, Santana Inniss, Reed Exhibition’s Senior Vice President, Digital, Koley Corte, and Feathr’s Co-Founder, CEO, Aleksander Levental.
The Future of Attendee Acquisition
JW Marriott – Salon I | Washington, DC
Tuesday, May 30 | 3:30 – 5:00 pm
Session Description: You’re managing the delivery of great experiences onsite, but are you showing the same leadership maintaining your brand’s relevancy in today’s ever-evolving media landscape? Developing a “full stack” marketing approach for your next trade show campaign means having all the right people in all the right positions using all the right tools. It also means cultivating a more holistic understanding of digital and becoming increasingly involved in bridging the strategic-to-tactical translation process. Kimberly Hardcastle will lead an engaging discussion with panelists who have successfully cultivated their knowledge of all things digital—from the broadest strategic approaches to the most detailed tactical decisions—to successfully increase event registration, attendance, and engagement. We’ll demonstrate why senior leadership should play an active role setting and developing a digital strategy and equip you with the insights you need to manage change.