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In the world of event marketing, it’s far too easy to start planning for the next show by looking at what was done for the last one. At AMPROFEC last month, Nora told delegates from Mexico and the United States how to turn that approach on its head. She presented 20 forward-thinking, envelope-pushing strategies and tactics designed to help organizers develop new markets, build their brands, engage audiences and, most importantly, increase delegate participation. From finding firestarters to social media decentralization to using tools like Vine, participants heard best and next-practices for delivering an event’s message in the most impactful way possible.

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