This month, Trade Show Executive’s Fastest 50 Awards & Summit will feature mdg president, Kimberly Hardcastle-Geddes, leading an all-star panel in a discussion about exponential attendee growth. “How to Achieve Record Gains in Attendance” will be held on Wednesday, May 21st from approximately 11:30am to 12:15pm at the Hyatt Regency Chicago. Panelists Sacha Carey, Water Environment Federation; Jennifer Jessup, Interop; and Roy Turner, Surf Expo will share case studies and the paths they took to achieve double-digit attendee growth and quickly turn their shows into “must-attend” events in their respective industry sectors.
Shauna Peters, mdg account strategist, will present best practices in social media analytics and tips to convert it into value at ExpoNext 2014 in Baltimore, Maryland. In her June 26 session, “What is your Social ROI?”, she will join Jessica Hodges, Marketing Manager, New York International Auto Show to share case studies that help assign value and meaning to the number of “likes” an event gets on Facebook, retweets on Twitter, and impressions collected across social media. The discussion will address how social media value has gone way beyond fans, friends and followers into deep understanding of engagement.