mdg owner and live events expert, Vinnie Polito, is scheduled to speak at the upcoming SISO Leadership Conference taking place August 9-11 in Cleveland, Ohio. Greg Topalian from Left Field Media will moderate the session, “Learn How to Launch from the Experts”, covering the creation of new events from the ground up. Polito and fellow panelists Stephanie Everett of ExpoDevCo and Phil McKay of nGage Events will cover the entire launch process from idea to execution.

Polito will then assume the role of moderator for his second session, “The Digital Revolution,” with a panel of industry leaders who will discuss how to leverage digital media to better promote events and content, engage customers, and build an ongoing digital network. Polito’s panelists include Jason Scorrano from Reed Exhibitions and Elizabeth George of Informa.