Safa Khairy

Safa Khairy
director of digital and data marketing strategy

Safa is a dynamic and driven research and marketing professional with more than 10 years of experience in digital brand strategy, consumer behavior, media consumption insights, and campaign management. She started her career in Dubai where she spearheaded data-driven strategies and built research products that drove business results for her clients on the agency side and her departments on the client side (with a focus on the Luxury, retail, and FMCG industries). She has a Masters in Media Studies, her experience, education and passion comes from leveraging data and insights to better understand target audiences’ behaviors, user experience and content consumption habits to craft effective digital marketing strategies that are culturally relevant but also deliver great business results. Safa currently lives in D.C. and when she’s not working, she loves to travel all over the world, experience new cultures and foods, and watch her favorite shows with her partner.

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