ASD MARKET WEEK

This campaign launched at the tail end of a pandemic that turned retailers’ worlds upside down. Our branding strategy was to lead with optimism, literally encouraging the audience to “see the upside” with playful visuals and messages of positivity. Specifically, we equated the event as the source of trends, insights, connections, etc. that would help them re-engage customers, recoup profits and get their businesses back on track.

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