Covering all aspects of the security industry, including cyber and operational, Global Security Exchange (GSX) provides an environment for education, networking and business building.
WHAT WE DID
mdg developed a comprehensive multichannel marketing strategy with a focus on persona-based segmentation that drove warm and cold prospects through the conversion funnel based on known and behavioral-based triggers. The domestic paid digital campaign delivered 146% of the projected conversions and in result, mdg achieved 160% of the in-person attendee acquisition goal and 122% of the overall campaign goal.
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Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.