GLOBAL SECURITY EXCHANGE

PRODUCED BY ASIS INTERNATIONAL

Covering all aspects of the security industry, including cyber and operational, Global Security Exchange (GSX) provides an environment for education, networking and business building.

mdg developed a comprehensive multichannel marketing strategy with a focus on persona-based segmentation that drove warm and cold prospects through the conversion funnel based on known and behavioral-based triggers. The domestic paid digital campaign delivered 146% of the projected conversions and in result, mdg achieved 160% of the in-person attendee acquisition goal and 122% of the overall campaign goal.

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