NEW ENGLAND FOOD SHOW

New England Food Show brings independent restaurant operators from the region’s thriving foodservice industry together with local suppliers.

To support the event’s relaunch, a concept was developed pairing a strong visual — a dish “before and after” NEFS — with copy describing how the show will reinvigorate both attendees’ and exhibitors’ businesses. The concept was a success with show-goers and the client alike, with the latter telling us it framed the show in a fresh way and offered a more forward-thinking look and feel than in years past.

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