SOLAR POWER INTERNATIONAL

Solar Power Events is presented by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA). The flagship event, Solar Power International, is North America’s largest solar trade show.

An umbrella design concept allowed the campaign to be used cross-promotionally across the various Solar Power Events—eight in all—and for the brand as a whole. The energetic creative captured the key essence of the brand, meeting the client’s expectations with fresh visuals and cliché-free copy.

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