Content Creation and Marketing
mdg develops strategic marketing plans and tactical components that build awareness, increase engagement, generate a positive brand association, re-envision content or concepts, prompt further consideration, drive visitors back to websites and, ultimately, convert prospects into attendees, exhibitors, sponsors, members or brand loyalists. Using performance modeling, journey mapping, agile methodologies and a fully-integrated approach, we blend paid media, SEM, data, automation and the best practices in UI/UX to move prospects from awareness to conversion.
Our content strategy framework consists of 5 components:
- 2Buyer Journey
- 3Persona Development
- 4Competitive Review
- 5Listening and Performance Testing
mdg Unveils Enhanced Persona Solution
Created by Marketing Strategist Shauna Peters and Customer Journey Architect Marc Blumer, the enhanced persona development solution is available in three distinct options: segmented personas, integrated personas and omnichannel personas. Segmented personas are ideal for event organizers who are new to persona-based marketing and/or want assistance identifying basic audience categories and developing targeted messages. Integrated personas are recommended for those ready to take the next step toward a more holistic, responsive approach to persona-based marketing. Finally, omnichannel personas equip organizers with next-practice solutions to optimize, quantify and automate persona-based marketing.
mdg’s approach to auditing our content and identifying gaps – along with existing audience persona data – was instrumental in our seeing higher levels of engagement with our email campaigns for our 2020 show.