Digital Services
mdg has long fueled growth for clients by prioritizing data-driven, results-focused digital marketing. Now, we’re raising the bar even higher. To strengthen our expertise in paid digital, mdg acquired Tag Digital — the leading paid media agency for event marketing. We’re proud to bring our clients a dynamic team of seasoned event strategists and paid digital experts ready to collaborate on creating performance-driven campaigns that convert. The same high-performance campaigns, cutting-edge innovation, and platform-first strategies you expect from Tag Digital — now backed by the strategic marketing expertise of mdg.
mdg x Tag Digital:
A Partnership Built for Growth
Merging the expertise of two industry heavyweights means delivering a more powerful, integrated approach for event organizers and associations. When it comes to building targeted, high-performance campaigns to increase registrations, boost brand awareness, attract exhibitors, maximize sponsorship value and more, you won’t find a deeper bench of talent.
More insight. More impact. More results.
team leads
Laura Davidson
senior vice president, digital
Nicola Shaw
group director, growth
our approach
Our team of 50+ digital specialists combines strategic inbound marketing with high-performance paid media to create integrated campaigns that drive measurable engagement:
- Paid search and social — Precision-targeted campaigns across Google Ads, Meta, LinkedIn, TikTok and more to drive registrations, exhibitor leads, brand awareness and growth
- Programmatic and display — AI-powered targeting and retargeting strategies to engage high-intent audiences and keep your event top of mind
- AI, automation and data strategy — Advanced audience segmentation, predictive analytics and real-time optimization to improve efficiency and maximize impact
- Performance creative and content marketing — High-impact ad formats, video and content strategies designed to attract, engage and convert audiences at key touchpoints
- Consultancy — Expert guidance on media strategy, campaign optimization and digital best practices to maximize performance
By blending mdg’s strategic marketing expertise with Tag Digital’s paid media specialization, we create integrated, always-on marketing strategies that continually drive action.
The result? Stronger engagement, higher conversions and better ROI for our clients.
sample clients served
LET’S GO ALL IN
