Event Strategy & Marketing
The cyclical nature of events evokes a temptation to start thinking about tactics, timelines and costs in relation to what’s been done in the past. The pandemic changed everything, though – the media landscape, the reliability of databases and the needs, wants and concerns of our audiences. mdg is adept at finding solutions that generate response and build participation. Our dedicated team works with clients to thoughtfully and creatively develop event solutions, from strategic planning to performance modeling to tactical execution. Our core competency lies in the ability to seize new opportunities, and execute in a way that achieves positive, measurable outcomes.
how did we do that?
From launching new events to rebranding and repositioning mature ones in a virtual environment, mdg has worked with clients to increase attendance by:
- Attracting Participants
(domestic and international) from core and niche markets
- Reengaging Lapsed Participants
- Encouraging Organizations
to send multiple team members
- Drawing VIP Attendees and Influencers
through targeted initiatives
- Capitalizing on Other Unique Opportunities
that may exist in their respective industries/professions
Our 85-person team of marketing strategists, live and virtual event experts, and specialists in areas such as branding, audience acquisition, design, messaging, digital and interactive media allows us to offer integrated solutions that deliver results.
thought leadership
10 Timely Insights for Producing an Event in 2022
We’ve had our ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events.
case study
WCX DIGITAL SUMMIT
Produced by SAE International, WCX World Congress Experience is the largest technical mobility event in North America. Held each April in Detroit, the 2020 event went online due to COVID-19. To build awareness, engage key stakeholders and drive registration for this virtual experience, mdg developed and executed a highly targeted campaign. Tactics included steady email and digital marketing over the course of four weeks leading up to the event. In addition to receiving 109 percent of the projected paid attendance goal, mdg was also able to generate over 450 percent of the projected impressions and 164 percent of projected clicks from the digital campaign.
client testimonial
Working with mdg was a true partnership. They took the time to understand our very specific situation and applied unique strategies and tactics aimed at growing our distributor attendance in a consolidating market while seamlessly integrating into our teams’ operations. As partners, mdg has really challenged our group to think differently, and collectively, in 2019 we exceeded our goals to have among the most successful events in the show’s history.
