Social Media Marketing
In today’s crowded social media landscape, stale or bland posts won’t resonate (if they’re even seen before sinking to the bottom of the feed). That’s why you need a social media strategy that blends data-driven insights and resonant messaging that stands out. Gone are the days of interns cobbling together yet another “registration is open” post (because, let’s be real, that’s not exactly social-worthy 😉 ). To truly engage this generation of eventgoers and members, you need a pro who can craft compelling stories, capture and produce original and authentic short-form videos, spot the hottest memes and trending audio before they even hit your FYP (For You Page), and nail the SEO game. That’s where mdg steps in. We’re here to make sure you are not just posting frequently — you’re posting purposeful, impactful content that sparks genuine connection.
HOW WE DO IT
We’ve cracked the code on social media success. It all starts with getting to know your brand and audience like the back of our hand. We dig deep into what makes your community tick so we can connect with them on a cultural and relatable level. Think of it as our special recipe for social media magic. Our process is more than just posting (although, there is a lot of that, too) — we measure, analyze and refine every step of the way. It’s this hands-on, data-driven approach that’s helped our clients not only stay in the conversation but lead it — driving real engagement, growth and ROI.
Together, we can:
- Speak Gen Z and millennial
Make sure your content is less 🙈 and more 🔥 by tapping into the pulse of Gen Z and millennials, leveraging the platforms they trust most (i.e., Instagram and TikTok). We’ll enhance messaging using influencer partnerships and trending content formats so it lands with the next generation.
- Trendspot from a mile away
Finding yourself wondering what’s brat, what’s rizz and what’s demure? Don’t sweat it! We stay plugged into the latest trends, ensuring our content planning and execution are as fresh as tomorrow’s meme.
- Show up in the search results
With a significant shift in how information is sought, younger generations — 67% of Instagram users and 62% of TikTok users aged 18-24 — now use social platforms as their primary search tools. Our strategies are tailored to leverage these behaviors so that your brand not only appears where these searches happen but stands out with engaging, search-optimized content.
- Master the multiverse of social media
In an age where new platforms like BeReal, Bluesky and Threads emerge regularly, keeping pace — and understanding — new features and which channels resonate most with specific audiences can be a daunting task. We analyze platform trends and audience preferences to tailor your presence across the right channels.
- Cultivate a community
Effective community management is key to maintaining an active and engaging online presence. Our approach ensures your audience feels valued and engaged, boosting overall interaction and satisfaction.
- Get buy-in from your board and social naysayers
Board members throwing shade at social media? We turn their doubts into endorsements with workshops and employee advocacy programs that showcase the tangible benefits of social engagement, transforming skepticism into vocal support.
- Determine the ROI of your social content
Determining the ROI of your social media efforts can feel like cracking a secret code. But with our strategic approach to monitoring and analytics, you’ll see exactly how those likes convert into dollars, making it clear why every post counts.
- Partner with content creators who influence your audience
61% of Gen Z and millennials report they are influenced by digital creators, which means trust is at an all-time high for these groups. Our influencer strategy includes talent vetting, ambassador programs and partnership campaigns that integrate influencers seamlessly into your marketing efforts.
featured campaigns
team leads
Sara Fellows
director of social media
Claire Pika
social media manager
Ariana O’Rourke
communications manager
Melanie Zajac
communications manager
thought leadership
Five Ways Influencer Marketing Is a Game-Changer for Events
Savvy event marketers know that influencer partnerships are a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.
PACKAGES
- M: Momentum Package
(support level: minimal)
Designed for clients looking to establish a social media presence with essential tools and strategies. This package includes basic content creation, content scheduling and performance monitoring.
Investment: $500-$1,500 per month
- D: Dynamic Package
(support level: moderate)
Ideal for clients seeking a more robust social media strategy. This package offers enhanced content creation, audience engagement, and analytics reporting along with targeted campaigns to boost visibility and interaction.
Investment: $1,500-$3,000 per month
- G: Growth Package
(support level: full service)
Comprehensive support for clients aiming for maximum impact. This package includes in-depth strategy development, original content creation, influencer partnerships, community management and extensive performance analysis to drive significant growth and engagement.
Investment: $3,000-$10,000+ per month
LET’S GO ALL IN
