Social Media Marketing

In today’s crowded social media landscape, engaging audiences takes a lot more than “registration is open” posts cobbled together by interns. It takes data-driven insights, constant trend monitoring and authentic content with a professional touch. And with younger generations turning to TikTok over Google, what is shared can shape prospects’ first impressions of your brand. mdg is here to ensure your posts are filled will purposeful, impactful content that sparks genuine connection.

HOW WE DO IT

We dig deep into what makes your community tick. Then, instead of “post and hope,” we measure, analyze and refine every step of the way. It’s this hands-on, data-driven approach that’s helped our clients not only stay in the conversation but lead it — driving real engagement, growth and ROI.

Together, we can:

  • Speak Gen Z and millennial

    Make sure your content is less 🙈 and more 🔥 by enhancing messaging with influencer partnerships and trending formats.

  • Stay ahead of the trends

    We stay plugged in, ensuring our content planning and execution are as fresh as tomorrow’s meme — and that you have a presence on the emerging channels that matter.

  • Be seen in search results

    Social platforms are the new search engines for people aged 18-24, and with our know-how, your brand won’t just show up – it’ll stand out.

  • Cultivate a community

    Our approach ensures your audience feels valued and engaged, boosting overall interaction and satisfaction.

  • Determine the ROI of your social content

    We’ll show you (and your board) exactly how those likes convert into dollars, making it clear why every post counts.

  • Tap into the power of influencers

    Our strategy takes the fear, confusion and headache out of working with digital content creators –– and seamlessly integrates them into your marketing efforts.

sample posts

social media team

case study

The National Restaurant Show

Stepping in just weeks before the show, mdg seamlessly maintained content tone and flow, delivering a:

  • 61% increase in Instagram engagements YOY
  • 95% increase in LinkedIn engagements YOY
  • 114% increase in Instagram video views YOY
  • 301% increase in LinkedIn video views YOY

case study

ASAE: The Center for Association Leadership

mdg helped ASAE achieve its mission by positioning the organization as an authoritative industry resource and fostering community connections with content that:

  • Increased impressions 489%
  • Increased engagements 121%
  • Increased link clicks 121%
  • Increased video views 789%

thought leadership

Five Ways Influencer Marketing Is a Game-Changer for Events

Savvy event marketers know that influencer partnerships are a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.

Is It Time to Revamp Your Social Media Strategy?

The role of social media is changing –– in a big way. Younger attendees are using social platforms as search engines and, in the process, discovering brands.

PACKAGES

  • M: Momentum Package

    (support level: light)

    Ideal for clients who need a reliable and professional social media presence, or those looking to increase brand visibility and share key updates, without a full-scale social media investment. Establishes a foundational online presence and includes best practices guidance, basic content creation, content scheduling and monitoring, and reporting.

    Investment: $2,000-$4,000 per month  

  • D: Dynamic Package

    (support level: moderate)

    Ideal for associations and event organizers aiming for increased engagement and visibility, or clients seeking to expand their reach, particularly to new or younger audiences, while maintaining consistent engagement. Offers a balanced mix of strategy, content creation, and audience interaction. Includes

    Investment: $3,500-$6,000 per month  

  • G: Growth Package

    (support level: full service)

    Comprehensive support ideal for clients aiming for maximum impact. Includes in-depth strategy development; original content planning and execution; influencer partnerships, community management and extensive performance analysis to drive significant growth and engagement.

    Investment: $7,000-$10,000+ per month  

LET’S GO ALL IN

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