Event Industry Trend Report
Do you want to know how your event marketing performance compares across the industry?
This year’s report expands beyond paid media to deliver forward-looking insights across paid, international growth, organic social, influencer strategy, registration performance and digital benchmarks.
We have aggregated global campaign data and strategic insight to create a one-of-a-kind industry resource to help determine what strong performance looks like in 2026.
Get ready to plan smarter, forecast more accurately, and align your marketing strategy with where the industry is heading.
Kickstart your campaigns with the latest data
This year’s report includes aggregated data from global event campaigns, including:
- Paid Media Benchmarks
- International Attendance
- Organic Social & Influencer Marketing
- Registration & Retention Strategy
What can you expect?
Explore benchmark data drawn from full-year 2025 global campaigns, analysed through the lens of what’s shaping event marketing right now.
- Paid Media KPIs by Objective, Industry and Platform
- Strategic implications for organizers
For the first time, this edition combines trend analysis and benchmark performance data beyond paid advertising to give organisers a clearer picture of how to plan for the year ahead.
The event marketing landscape has fundamentally shifted.
Audiences are registering more selectively. Social is now one of the first points of discovery. AI adoption has hit 80% but most teams are still using it tactically.
Find out what the leaders are doing differently and uncover the latest industry benchmarks to know where you stand.
