Integrating Social Media into Your Marketing Plan
Presented by Alexandra d’Archangelo, Marketing Design Group
Thursday, May 24 | 8:30 to 11:30 am
ALOFT Broomfield Denver
8300 Arista Place
Do you wish that your show brand had a bigger online presence? Do you wish that followers, friends and group members would promote your event year-round?
Join us for breakfast and networking followed by this session where we’ll address how to strategically develop an effective social media campaign incorporating media, tools and tactics to achieve your event’s objectives. Leave with ideas of how to integrate new media channels to build your brand, generate leads and increase attendance – in time for your next show cycle.
Case studies and best practices will be discussed regarding; turning industry influencers into brand evangelists, social media listening (how to find and join conversations that are already happening), online engagement, decentralization of social media within an organization, effectively using social media onsite, where to start with metrics, etc.
Bring your smartphone, your laptop or your notebook and start increasing your reach and return on investment by repurposing marketing materials and content you already own.