All Things Baking, which took place in Schaumburg, Ill., Oct. 2 – Oct. 4, replaced the Retail Bakers of America’s standalone annual event, ARBE, and was designed for a much wider audience than has previously frequented retail baking trade shows. The new show format, association collaboration and MDG’s benefit-focused marketing campaign helped increase attendance to almost double that of the last ARBE.Thousands of attendees showed up for this relaunch, ready to take advantage of the education, hands-on demonstrations, bakery tours and innovations from 145 leading vendors. Created to serve as the industry’s annual marketplace, meeting place and educational forum during the two-year gap in the IBIE rotation, All Things Baking was timed perfectly for attendees such as Stanley Bass of The Cheesecake Factory who is installing a second line in his operation. “I’m meeting with vendors with whom I’ve already placed orders—and I’m finding new vendors. I’ve written a lot of business on the show floor.”