December was a busy event month for the MICE industry near and far. Hot on the tails of IAEE’s Expo! Expo!, Alex d’Archangelo was invited to speak at the Korean Exhibition Industry Forum, organized by the Association of Korea Exhibition Industry (AKEI). The full-day conference took place at COEX Convention and Exhibition Center––located in the Gangnam district of Seoul. Alex presented a modified version of MDG’s popular Power to the People presentation, touting the benefits of decentralizing social media within trade show organizations and engaging event partners, vendors and other stakeholders to particpate. Alex was among a who’s who of event industry star power, including veteran moderator Barry Siskind; Outgoing IAEE Chair Doreen Biela; Mack Brooks Board Member/Artexis Vice President Hakan Gershagen; Montgomery Worldwide Managing Director, Damion Angus; Senior VP of Koelnmesse, Stefan Eckert and CEO of AsiaWorld-Expo, Allen Ha.
The presentation was well received by a high level international audience, including Chih-chien Lin, Deputy Director of the Taiwan Trade Center; Steve Sukho Lee, Deputy Director of the Korea Trade Investment Promotion Agency (KOTRA) and Supawan Teerarat, Director of Exhibitions for the Thailand Convention & Exhibition Bureau.