SAN DIEGO, CA. Hanley Wood Exhibitions tapped Marketing Design Group (MDG) to create the marketing campaign for the newly co-located SURFACES 2010 and StonExpo/Marmomacc Americas to be held January 25-27 at the Mandalay Bay Convention Center in Las Vegas.
Hanley Wood Exhibitions issued an RFP for an experienced marketing and advertising agency who would provide a high level of commitment to help accomplish its ambitious marketing goals for the co-location. “MDG was selected not only because it is the leading agency in the country specializing in tradeshow promotions, but also because of its success in leveraging co-locations to increase attendance from industries hard hit by the economy,” stated Denise Paccione, MDG president. “Hanley Wood Exhibitions was also impressed by MDG’s expertise in creating targeted messaging that brings new attendee segments to established events.”
SURFACES is the leading event for the floor coverings industry and one of the top 50 largest events in the country. StonExpo/Marmomacc Americas is also the leading event in its category. Pamela Miller, Sr. Marketing Manager and agency search director for Hanley Wood Exhibitions noted that, “The co-location will provide synergy that benefits both events, drawing more attendees and exhibitors to experience the opportunities offered by the expanded marketplace. Additionally, Las Vegas Market, the home furnishings industry’s leading marketplace, will now coincide with SURFACES and StoneExpo/Marmomacc Americas, further increasing the excitement of this ‘one-stop shopping’ experience for all three events. MDG was brought on board to help us maximize these synergies and we are excited to be working with them.”
SURFACES and StonExpo/Marmomacc Americas are owned and produced by Hanley Wood Exhibitions. For more information on these two events, visit www.Surfaces.com andwww.StonExpo.com.
About Marketing Design Group
Marketing Design Group is a full service marketing and advertising agency with a 33-year track record of creating event promotions that help increase attendance. MDG produces powerful promotional campaigns for a variety of clients—including 12 shows in Tradeshow Week’s Top 200—that deliver measurable results and exceptional return on client investment. For more information about Marketing Design Group, visit www.increaseattendance.com or contact Kimberly Hardcastle-Geddes at (619) 298-1445, x 116 orkimberly@marketingdesigngroup.com.
