The International Association of Exhibitions and Events™ (IAEE) launched the largest public relations campaign in its 83-year history to generate awareness about the value of exhibitions on business and commerce. Chaired by Kimberly Hardcastle, the task force is working with the PR agency to communicate the good work and positive impact exhibitions and events have on businesses, industries and communities. The public relations campaign was explained in detail at Expo! Expo! IAEE’s Annual Meeting & Exhibition on December 7 at the Opening General Session.