
Opening crowd at IBIE 2010
Washington, D.C. The International Baking Industry Exposition, which took place in Las Vegas, Nevada from September 26 through September 29, truly lived up to its tagline as the place “Where the Industry Unites.” In fact, close to 20,000 attendees gathered here, ready to take their baking businesses to the next level after the prolonged recession that filled much of the gap in the show’s three-year rotation.
Over the four days of the show, attendees flooded the halls of the Las Vegas Convention Center, looking for the latest equipment, ingredient and supply solutions from more than 700 industry suppliers. Several bakers commented about the record number of innovative products on display this year. Mike Beaty, IBIE vice chairman and executive vice president of supply chain for Flowers Foods, Inc., stated, “IBIE has always been known for innovation, but these exhibitors took it to a whole new level. Clearly, we have raised the bar for the next generation of baking technology and IBIE has solidified its positioning as the industry’s largest platform for new product launches.”