Recently designated as the second largest trade show in the U.S. by Trade Show Executive, ICUEE—The Demo Expo is a clear industry leader. In 2009, despite a down economy (especially in construction-related markets) the show was the second largest in its history. To ensure that attendee growth keeps pace with growth in exhibitor space, the Association of Equipment Manufacturers (AEM) hired Marketing Design Group (MDG) as its ICUEE marketing partner. Julie Hambly will serve as the MDG Account Strategist, working in hand with Steve Suhm, Marketing Manager, at AEM