MDG is proud to have been selected by BOMA International as its association marketing partner. For the first time, the association and event marketing strategies will be managed by one agency using an Integrated Marketing Communications (IMC) approach. MDG began working with BOMA in 2011 to market its annual conference and exposition. Lisa M. Prats, Vice President of Marketing & Communications, gave the agency glowing praise saying, “MDG really took the time to understand our industry and our audiences to create marketing pieces and to write effective copy that would get results. In just the first year of working with MDG, our full-delegate conference attendance increased by nearly 14 percent. In a nutshell, they are truly the best at what they do. I can’t see us ever using another marketing firm.”