MDG is proud to have been selected by the World Pet Association (WPA) as its public relations partner for SuperZoo—WPA’s annual trade show for pet retailers. For the first time, the marketing and public relations strategies will be managed by one agency using an Integrated Marketing Communications (IMC) approach. All of the tactics will work in concert to efficiently and effectively expand the reach of the campaign and increase attendance for SuperZoo. MDG started working with the World Pet Association many years ago to rebrand and relaunch the trade show as a national event. MDG was hired again in 2010 as its marketing partner and has seen double digit growth each year since. According to Jacquelyn Clair, MDG Account Strategist responsible for SuperZoo, “It’s my hope that our strategic public relations program will help SuperZoo achieve even greater results in 2012 and beyond.”