Trade Show Executive and Expo Magazine both ran feature articles on the successful strategies that contributed to the dramatic growth of the International Baking Industry Exposition. Read them here:

MarchExpoCoverTargeted marketing and partnerships drew 30 percent international attendance to the 2010 IBIE.

 

 

 

TSE2010-12-1A Piece of Cake
Research uncovers new opportunities for the International Baking Industry Exposition, and leads to growth in all three show metics.