In its quest to highlight events that exemplify the very best, Trade Show Executive recognized the International Baking Industry Exposition 2010 campaign with its first Marketing Genius Gold Grand Award. “It’s such an honor for MDG to be recognized for the IBIE campaign. We are so thankful to the American Bakers Association, the Baking Equipment Manufacturers & Allieds and the Retail Bakers of America for their trust and for allowing us to apply our marketing genius to increase attendance by 40 percent!,” stated Kimberly Hardcastle, MDG Vice President. Kimberly accepted the honor at TSE’s Gold Gala in Half Moon Bay, California on behalf of IBIE and the MDG team, led by Jacquelyn Clair, MDG Account Strategist responsible for the campaign.
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