SPI: The Plastics Industry Trade Association has named Marketing Design Group (MDG) to be the marketing agency for the NPE2015 international plastics exposition, it was announced today by Brad Williams, SPI’s director of marketing and sales for trade shows and conferences.
Based in San Diego, MDG has long specialized in promoting trade shows and other industry events and has extensive experience in international marketing. For NPE2015, the agency will provide strategic consulting, branding, exhibitor marketing, website development, print and digital advertising, media negotiations, direct mail promotion, and international attendee acquisition. Exhibitor sales will be carried out by NaylorCMG, which provided this service for the previous NPE in 2012.
“MDG is the leading trade show marketing firm, with 35 years of experience promoting some of the most successful events in the country,” said Mr. Williams. “Their expertise will expand SPI’s ability to communicate the unique value of NPE2015 across the full range of media, as well as to the many vertical audiences with a need to know about plastics technologies and business opportunities.”
MDG already works with ten of the top 100 events listed by Trade Show Executive magazine, among them world-scale, machinery-focused trade shows, according to Kimberly Hardcastle-Geddes, president of MDG.
“We are excited by the opportunity to help SPI market the largest and most dynamic plastics show in the Western Hemisphere,” said Ms. Hardcastle-Geddes. “We look forward to collaborating with SPI’s team of trade show professionals who are known for using fresh, innovative tactics to tackle challenges, remain relevant, and provide a high-value experience to its audience.”
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NPE is a triennial international plastics exposition solely owned and produced by SPI: The Plastics Industry Trade Association. NPE2015 will take place Monday through Friday, March 23-27, 2015, at the Orange County Convention Center in Orlando, Florida. NPE2012 had 1,933 exhibitors, 40% of which came from outside the U.S.A. The event attracted 55,359 participants, 26% of them international visitors.
Founded in 1937, SPI is the plastics industry trade association representing the third largest manufacturing industry in the United States. SPI’s member companies represent the entire plastics industry supply chain, including processors, machinery and equipment manufacturers and raw materials suppliers. The U.S. plastics industry employs nearly1-million workers and provides more than $341 billion in annual shipments. www.plasticsindustry.org
