Alex d’Archangelo and Kimberly Hardcastle-Geddes have been invited by two IAEE chapters to share MDG’s collective wisdom on the strategic use of social media for achieving event marketing and communication objectives.
Power to the People: improving Social Media ROI With One Basic Principle
Presented by Alexandra d’Archangelo and Kimberly Hardcastle
Friday, May 11 | 11:45 to 2:00 pm
Doubletree by Hilton, 8120 Wisconsin Avenue, Bethesda, Maryland
In the not-so-distant future, social media will no longer be a function of the marketing department alone. We’re already seeing many marketing-savvy organizations socially enabling all employees—not to mention customers and other stakeholders—as a way to increase the return on social. How can trade show professionals utilize decentralization to not only grow attendance, but to increase exhibitor participation, build buzz, strengthen loyalty, improve employee retention, enhance customer service and more? Find out during this engaging, interactive session where you’ll learn how to soften the departmental silos and minimize the risk as you (((gasp))) relinquish control over your trade show brand.
Integrating Social Media into Your Marketing Plan
Presented by Alexandra d’Archangelo
Thursday, May 24 | 8:30 to 11:30 am
ALOFT Broomfield Denver, 8300 Arista Place, Broomfield, Colorado
In this session, Alex will address how to strategically develop an effective social media campaign incorporating media, tools and tactics to achieve your event’s objectives. Attendees will leave with ideas of how to integrate new media channels to build your brand, generate leads and increase attendance – in time for your next show cycle. Case studies and best practices will be discussed regarding; turning industry influencers into brand evangelists, social media listening (how to find and join conversations that are already happening), online engagement, decentralization of social media within an organization, effectively using social media onsite, where to start with metrics, etc.