MDG is proud to have been selected by Bill Lohse and the Pivot team to market the second annual Pivot Conference in New York City next fall. PivotCon is focused on new modes of marketing to reach and influence the new social consumer. The social consumer, lead by the millennial generation, but including all age groups, does not receive and process information in traditional ways. The social consumer doesn’t simply look for information of interest, but generates it from the flow of social networks. PivotCon is where marketers, agencies and brand managers come to learn about the changes wrought by social networking and how to shape marketing, messaging and advertising to align with the new attitudes of social consumer audiences.