The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In fact, this year, it drew more than 60,000 domestic and international buyers. Plus, the media coverage for the 2012 event reached a record high, with representatives from local news stations, national publications and newspapers, major automotive production companies and automotive enthusiast publications. The international recognition at SEMA 2012 also continued to grow with more than 150 companies recognized for the SEMA Show Global Media Awards Program.