mdg | Event Marketing Agency for Trade Shows and Associations

When we forget about these emotions, and the ability they have to compel participation at our events, we have a tendency to place too much emphasis on how many square feet of space our show floor covers, the number of educational sessions we offer, our 50th anniversary year and/or other features that do very little to convert our fence sitters to registrants.

On May 30, more than 200 event industry executives gathered at Sam Lippman’s ECEF in Washington, D.C., to glean inspiration and share ideas. As a proud event sponsor, mdg was there, eager to take it all in. In case YOU weren’t there, don’t worry, we took notes…