Built for results.
Obsessed with audience.
About Us
We’re the global growth engine for live events and associations.
With decades of experience in this fast-moving, shifting space, mdg understands how audiences make decisions, how events scale and how success should actually be measured. We integrate high-level strategy with emerging tools in ways that make sense for your organization, not just the moment. Our work drives audience acquisition today and momentum that lasts well beyond the next show cycle.
Featured Services
What we do.
We solve complex marketing challenges and help our clients reach the audiences that matter most. Our work blends strategy, performance marketing and applied AI to build attendance and long-term value.
Discover where AI can improve efficiency and create better audience experiences.
Break down silos, uncover member priorities and make more informed decisions for your organization.
Make an impression that lasts well beyond the first look with creative grounded in strategy and audience insight.
Reach the right people through data-driven digital campaigns designed to deliver results.
Increase engagement, participation and retention by understanding what really motivates your audience.
Grow internationally with market-specific expertise and local partnerships.
Build stronger connections through communications, social media and influencer strategies tailored to your audience.
Choose Your Path
How can we help you grow?
Real attendance growth begins with audience insight. We’ll combine research and performance marketing to bring more of the right people to your event.
Standing out takes more than a logo refresh. We’ll help you define a more distinctive identity and express it consistently across every channel.
The best-performing digital campaigns are never “set it and forget it.” We’ll continuously test, optimize and refine your media strategy to help you get more out of every dollar.
Case Studies
Our work works (and we can prove it).
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7,000 Site Visits and a $100 Lower CPA Through TikTok
To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.Learn More -
How One Organization Rebuilt Trust in Its Marketing Team Within a Year
One organization engaged mdg to evaluate, restructure and rebuild its marketing function from the inside out.Learn More -
How a 7-Person Team Reduced Email Management Time by 83%
Scottish EDGE’s small team struggled to keep up with applicant inquiries during each cycle — until mdg developed a custom AI solution.Learn More
(Some Of) Our Clients
Testimonials
You didn’t hear it from us.
“mdg is an essential member of our team, ensuring we have the strategy, resources, technology and message needed to continue to grow The Car Wash Show™. They take the time to truly know us — both the nuances of our exhibitors and attendees, as well as the specific needs of individual members of the team. They are one of the key reasons we saw record attendance last year and are propelling us toward an even more ambitious growth plan for the future.”
Kim Vinciguerra
Chief Experience Officer, International Carwash Association
“mdg’s expertise has shone in so many areas — crafting strategies to engage and manage our international delegations, executing targeted promotional efforts that drive attendee acquisition, delivering strong results in our paid media campaigns that convert attendees as well as exhibitors and forging valuable barter relationships with media and association partners. Through every challenge and opportunity, mdg has risen to the occasion, taking the creative lead and bringing fresh ideas that have strengthened the National Restaurant Association Show’s brand at every turn.”
Caitlin Rodgers
Senior Director, Marketing & Exhibitions, Informa Connect Foodservice
We are the global growth engine for events and associations.
Inner Circle
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The Healthy Association That’s Losing Ground
Membership numbers. Renewal rates. Event attendance. Sponsor revenue. Those metrics aren’t wrong, but they’re all looking inward.Learn More -
What Events Can Learn About Community From Queer Spaces
Queer communities have been designing systems of belonging since long before “community building” became a line item in a marketing budget.Learn More -
Same Floor, Different Year
Walk some trade show floors and you’ll notice something that doesn’t always make it into post-event reports: It looks a lot like last year.Learn More -
To Send or Not to Send? That Is Just Part of the Question.
Is this the right moment to promote? And if so, how?Learn More
Ideas worth stealing.
Delivered monthly.
Get an inside look at what’s working in association and event marketing — not just best practices.
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