Every month, we round up stories from the online events we’ve helped plan, produce and/or promote, in hopes that you’ll discover insightful advice, creative inspiration and a burning desire to work with mdg on your next event! COMVEC™ Digital Summit produced by SAE International | Sept 15-17, 2020 What made the event campaign a success? ARead More
As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid. Incorporating integrated models is a viable business strategy that allows event producers to think beyond their physical events and deliver more holistic, omni-channel engagement — and new revenue streams.Read More
Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than 1 million U.S. organizers, exhibitors, brand marketers, and event attendees, making it the most comprehensive offering ofRead More
How Integrated Models Will Evolve in 2021 and Beyond presented by Kimberly Hardcastle-Geddes November 18, 2020 11:00 am www.lippmanconnects.com/events/ECEF Thankfully, we’re no longer in a mad rush to cobble together an online event that replaces a physical one. Now, we should be evaluating 365 community management platforms, more holistic content strategies, and more thoughtful approaches,Read More
Back by Popular Demand: Exclusive Roundtable Series for Event Executives Offering a valuable information exchange and a connection point with industry peers mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series will continue, resuming on October 20, 2020. The exclusive six week program, which launched in August,Read More
Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more can be overwhelming. Tyler Day of mdg has developed a process, featured in PCMA Convene,Read More
Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that will be necessary to overcome the current challenges and, more importantly, to seize the futureRead More
In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform and/or inspire the rest of us.
During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Wells of mdg to help explain the essence of hybrid events.
Executive Roundtable Series, presented by mdg mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session will have a theme introduced by a thought leader in a 15-20 minute presentationRead More
July 23, 2020 1:00–2:00 p.m. (EDT) Virtual Event In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought leaders, including Kimberly Hardcastle-Geddes and Jacquelyn Wells, will offer insights with the aim ofRead More
On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg. Choosing the Right Technology for Your Online Event Jacquelyn Wells, mdg vice president Although many organizers made the virtual pivot to bridge the gap in the midst of a pandemic, manyRead More
The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that would provide advice and guidance to its members in relation to change management,” said mdgRead More
For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According toRead More
mdg translated its desire to show up for the event community into action with an initiative to help get tradeshow, conference and meeting professionals back to work. The agency’s writers, editors and graphic designers are reviewing up to 20 resumes per month for professionals in the association and/or event space, providing proofreading, copyediting and designRead More
The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Peloton, outside of our space.
mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic. Each 5 minute video offers 3 actionable takeaways, covering everything from strategic planning to digital marketing to online events. Watch them all or go straight to the ones that most interest you: Preparing forRead More
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot. We’ll provide some guidance andRead More
Take Your Event Online: Key Factors to Consider When Planning a Digital Event As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your new reality to connect your community. It’s unfamiliar, it’s different, but it’s also an opportunity in disguise Your event community is waiting for youRead More
Virtual events require a different marketing approach than live events. Convene magazine, the leading meetings industry publication for educational content and professional development, featured 8 Steps for Marketing Your Virtual Event, an article by Kimberly Hardcastle-Geddes, chief marketing strategist at mdg.