News

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Holsinger and Lee Selected to Present at Expo! Expo! 2021

Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual session at IAEE’s Expo! Expo! 2021. Session details Read More

8 Reasons to Gather at In-Person Events

Despite concerns around the delta variant and escalating COVID-19 infection rates, recent data indicates that in-person events are safer than many daily activities – such as grocery shopping – when the proper protocols are in place. PCMA Read More

The Importance of Images in Event Marketing

The strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety. PCMA Convene featured best practices from mdg president and chief marketing strategist Kimberly Hardcastle-Geddes on Read More

Restore Confidence For In-person Business Events

“We recognize the current rise in delta variant cases has led some event organizers and exhibitors to consider cancellations. Our modeling can help organizers and public health officials replace uncertainty with confidence to plan safe events.”

— John Cordier, Read More

4 Strategies to Win Back International Attendees

International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees. Read More

It’s All About You

For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. Now it’s all about the power of one Read More

Stewart Tapped to Present at SISO Summer Conference

mdg director of social media Connor Stewart has been tapped to present at the Society of Independent Show Organizers’ (SISO) 2021 Summer Conference in Louisville, Kentucky. He will discuss how event organizers can utilize influencer marketing to promote Read More

Polito to Lead Session at CEIR Predict Conference

mdg managing director Vincent Polito will lead a session at CEIR’s Predict Conference. The 2021 program will represent the radically changed business environment and explore the economic, geo-political and social issues that will hold significant influence over public Read More

Hardcastle Joins Panel Discussion on the Future of Business Events

Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Matthias Schultze, Hardcastle will share her advice for event Read More

Peters, Hardcastle Featured Speakers at AAR

JULY 22, 2021
10:45am – 3:30pm Eastern
Register Here

The Importance of Journey Mapping in a Post-COVID World
Spoiler alert: understanding your audience is becoming more important in a post-COVID world! After a year of doing just about everything Read More

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