Converting registrations into actual attendance remains a persistent challenge for industry events, particularly those with free or low-cost entry where the commitment barrier is minimal. As event organizers, it’s our ...Read More
READ all ABOUT IT
mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.
Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce ...Read More
mdg president and chief strategist Kimberly Hardcastle will share “How to Unleash the Power of an Event Brand to Increase Attendance” at the next Attendee Acquisition Roundtable. Details are below and ...Read More
For the twelfth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note. The initiative originally began in response to ...Read More
The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted Wicked: Part One into the stratosphere as the highest grossing ...Read More
Seven mdg clients were named as finalists for the 2024 Trade Show News Network (TSNN) awards, which recognize trade show excellence and innovation. Congratulations to our clients for the much-deserved ...Read More
2024 has certainly been an eventful year. Marketers have embraced data-driven personalization, automation and the growing power of influencers, among other key trends. And soon, a new year will bring ...Read More
In May 2024, RIMS, the risk management society®, announced that mdg’s Liz Sakellarides will serve as RIMS Director of Marketing and Digital Strategy. Prior to the announcement, Liz served as ...Read More
mdg’s persona-driven email campaigns were essential to driving the success of two major client events this past fall, GSX 2024 and MINExpo INTERNATIONAL® 2024.
GSX 2024 attracted over 16,000 registrants — ...Read More
Industry events are hosting more first-time attendees than ever before. As event organizers, it’s our job to make these newcomers feel welcome — and that starts with personalizing pre-show marketing and ...Read More
Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to ...Read More
According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a ...Read More
mdg account strategist and group director Sara Baliti presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg‘s upcoming invite-only DigitX Moments event in London. Additional ...Read More
mdg president Kimberly Hardcastle-Geddes will be a featured speaker at PCMA’s Capital Chapter October Sparkler. Registration is available on the PCMA website and onsite and details are below.
Tuesday, October 29, 202411:15am – 12:00pmUSGIF ...Read More
mdg president Kimberly Hardcastle shared event industry insights essential to every mid-size show organizer looking to grow their audience base at the Midsize Show Roundtable in Miami, Florida. Details can be ...Read More
Two mdg leaders (and their beloved clients!) were chosen to lead sessions at IAEE’s Expo! Expo! 2024. Session details are below and registration is available on the Expo! Expo! ...Read More
mdg account strategist Ingrid Thorson joined Donna Page, Vice President of Marketing & Insight at the National Association of Broadcasters, to present “Building a Predictable Pipeline: How to Discover, Nurture ...Read More
Attendees consistently rank networking as a top priority for event participation, according to Freeman research. But many people — younger audiences especially — experience social anxiety that prevents them from ...Read More
mdg marketing manager Svetlana Pyntikova presented “Last-Minute Attendee Acquisition: Marketing Tactics to Boost Registration 6-8 Weeks Out” to the Women in Exhibitions Network North America Chapter. Registration is free and can ...Read More
