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New Year, New Resolutions for Event Marketers

Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely ...Read More

What Can We Learn From Paid Membership Communities?

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. ...Read More

Working with Influencers to Promote Your Event

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More