mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.

Do You Speak Attendee?

Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for ...Read More

Evolve How You Create, Sell and Market Events

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and ...Read More

mdg Starts 2023 with Multiple Wins

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More

mdg Presented International-Focused Pre-ECEF Session

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More

More Than Testimonials: Social Proof

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More

mdg Director of Content Chosen as AAR Speaker

mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30. Session details are below and registration is available on the Read More

Use Social Proof to Market Your Next Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to ...Read More

mdg Shares Insights on Planning for 2023 with PCMA

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More

How to Achieve 25% Growth in Attendance

The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs ...Read More

mdg Celebrates Small Business Saturday

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 26, 2022. mdg team members ...Read More