mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.
“We recognize the current rise in delta variant cases has led some event organizers and exhibitors to consider cancellations. Our modeling can help organizers and public health officials replace uncertainty with confidence to plan safe events.”
— John Cordier, Read More
New registration requests accepted through October 5, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for Read More
International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees. Read More
For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. Now it’s all about the power of one Read More
mdg director of social media Connor Stewart has been tapped to present at the Society of Independent Show Organizers’ (SISO) 2021 Summer Conference in Louisville, Kentucky. He will discuss how event organizers can utilize influencer marketing to promote Read More
mdg managing director Vincent Polito will lead a session at CEIR’s Predict Conference. The 2021 program will represent the radically changed business environment and explore the economic, geo-political and social issues that will hold significant influence over public Read More
Attendees are ready to return to in-person events! But after a year and a half of uncertainty, it can be hard to know how to chart the path forward. Wouldn’t it be nice if you could easily learn Read More
If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Shauna Peters, vice president of strategic account management at mdg, discusses how an account-based marketing strategy can make sense for event marketers in Read More
While many of the industries or professions our events serve are teeming with influencers, the potential to harness their clout to grow audiences is going unrealized. mdg’s pr specialist Connor Stewart offers advice, featured in PCMA Convene, Read More
Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Matthias Schultze, Hardcastle will share her advice for event Read More
Washington, D.C. — mdg, A Freeman Company, has appointed industry luminary Erin Lee to oversee the continuing growth and transformation of its digital, data and web departments. The hire is part of the organization’s ongoing commitment to Read More
Shauna Peters, vice president of strategic account management at mdg, led a session during the German Convention Bureau’s virtual Education Weeks series on June 23.
The New Rules for Marketing Events
In the last year, our world has changed in Read More
New registration requests accepted through July 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for Read More
If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that the promotional P is the only one that Read More
In today’s post-pandemic reality, the event marketer’s capacity to quickly adapt to change and navigate uncharted territory is crucial. PCMA Convene featured advice from mdg’s chief marketing strategist Kimberly Hardcastle-Geddes on how event professionals can Read More
WASHINGTON, DC —— mdg, A Freeman Company today announced a new strategy group, mdg Advisory Services, with the sole focus of helping clients reimagine and realize their potential, seize opportunities, and navigate business-level challenges in a post-pandemic Read More
As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future. mdg’s Kimberly Hardcastle-Geddes, chief marketing strategist and David Saef, senior vice president of Advisory Services Read More
New registration requests accepted through April 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for Read More
Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. mdg’s Read More
