Tyler Day, Account Strategist and Group Director, Growth, will present a session with Kendra Johnson, Chief Experience Officer at the International Carwash Association, at the next Attendee Acquisition Roundtable. ...Read More

mdg has been running paid placements inside OpenAI as part of an early access beta. That access has now expanded, and the placement is open to U.K. advertisers as of ...Read More

Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier.

With audiences becoming more selective, every event must earn its place by demonstrating real business value. ...Read More

For years, the primary goal of event email marketing was simple — get into the inbox. Build a clean list, maintain healthy delivery rates, avoid the spam folder. Do ...Read More

Search used to feel predictable. If you were running a fintech event, you competed with other fintech events. If you sold marketing software, your rivals were other marketing platforms. ...Read More

International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel across borders to attend a show, the value of being there must ...Read More

Crises of regional disruption or instability are, above all, human crises. The professional questions that follow from such periods — how to proceed, what to pause, where to invest — are secondary, and should be considered in that ...Read More

There’s a pattern I’ve started to notice in conversations with event teams over the last year. It usually begins with something about attendance feeling harder — harder to grow, harder ...Read More

mdg will present Leading in an Era of Permanent Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society ...Read More

For a while, the major AI platforms competed and ran their businesses in an innovation-first, research-driven manner. It was simply a race to release faster models, new functionalities and data ...Read More

mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable. Registration can ...Read More

Conversions seem to be disappearing. 

For years, they were the number one measure of success in paid media campaigns. If conversions went up, campaigns were working. If conversions dropped, it signaled ...Read More

Change at work rarely announces itself with a bang.

Most of the time, it doesn’t arrive with a strategy deck or a clear moment where everyone agrees something needs to be ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and ...Read More

For the thirteenth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note. The initiative originally began in response to the ...Read More

In 2025, Merriam-Webster named “slop” its word of the year — a reflection of growing frustration with the low-quality, mass-produced content filling feeds, inboxes and search results. “AI slop” has ...Read More

mdg Senior Vice President, Digital Laura Davidson will present a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects ...Read More

TL;DR AI is resetting the baseline for member experience, speed and personalization — and associations cannot treat this as a side project. The future is bright for associations that use this ...Read More