For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they make inRead More
The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors. Members of IAEE’s Board of Directors are elected on an annual basis by the official voting member of each IAEE member company. All officers serve a term of one year, except the secretary/treasurer whoRead More
Crafting an Event Marketing Plan That Today’s Attendees Will Respond To January 7, 2019 | 11:15AM – 12:15PM David L. Lawrence Convention Center Level 4 | Room 401-402 Pittsburgh, PA Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right messageRead More
The Future of Attendee Acquisition December 13 at 1:00PM | 1:45PM Ernest N. Morial Convention Center, Level 3, Room 345 New Orleans, LA Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions. If you are planning your event’s marketing campaign for the year ahead and wantRead More
CEM Event Marketing December 9, 2018 | 8:30AM to 5:00PM Ernest N. Morial Convention Center, Level 3, Room 339 New Orleans, LA Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of aRead More
San Diego, CA—November 16, 2018—mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’sRead More
TAMPA, FL, October 9, 2018 – The 28th International BoatBuilders’ Exhibition and Conference (IBEX) welcomed nearly 4,300 verified visitors – a 23 percent increase over last year – and a 10 percent increase in square footage to accommodate 14 percent more exhibiting companies totaling 700 different exhibitors. In total, 55 countries were represented at IBEX,Read More
Strengthen Your Social Strategy: Harness trends to build rock-solid marketing. Presented by Kristen Ferrer, mdg director of digital Attendee Acquisition Roundtable (AAR) October 25, 2018 | 1:00 PM to 2:15 PM City Club of Washington 555 13th St NW Washington, DC Social media continues to rapidly evolve in the digital landscape. In 2018, the worldRead More
CEIR Predict September 13-14, 2018 | MGM National Harbor A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being reassessed. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences. Technology disruptors are coming atRead More
The Brand Experiencepresented by Jacquelyn Wells, mdg vice president a premier feature of IAEE’s Southeastern Classic Educational Conference July 25-27, 2018 The Classic Center 300 N Thomas St. Athens, Georgia 30601 https://www.eventbrite.com/e/2018-iaee-se-southeastern-classic-registration-35515471732 Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand inRead More
Vinnie Polito and Leana Salamah to Speak at PCMA EduCon in Cleveland June 10-June 13, 2018 Hilton Cleveland Downtown Hotel 100 Lakeside Avenue East Cleveland, Ohio 15228 PCMA Education Conference Designing Your Event to Engage and Attract Younger Audience presented by Vinnie Polito, mdg owner and live events specialist. Tuesday, June 12 | 11:00 AM to 12:00Read More
Ideation Workshop: Find Your Event’s Next Big Idea (or Two)! presented by Kate Blom-Lowery, mdg pr strategist. May 23, 2018 | 11:30 AM to 1:30 PM Texas Association of School Boards 12007 Research Blvd. Austin, Texas IAEE Central Texas Chapter Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating newRead More
SAN DIEGO, CA – Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately. Her path into this elevated position was through her competency in relation to strategic planning and marketing execution, as well as a demonstrated dedication to advancing mdg and the employees and clients it represents.Read More
Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business PublicationsRead More
Managing the Digital Transformation, presented by mdg in cooperation with ECEF/Lippman Connects JW Marriott – Salon I | Washington, DC Tuesday, May 29 | 3:30 to 5 p.m. Session Description: While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immenseRead More
How Event Organizers Are Implementing Millennial-Focused Programs Millennials, the generation of Americans born between 1982 and 2004, are quickly blanketing the workforce. In recent years, the event industry has placed the group under the microscope to help prepare for or even exploit its particular peccadilloes. But this discovery phase, while ongoing, is slowly winding down.Read More
For the fifth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, mdg performed 26 RandomRead More
Event Professionals Turn to Live Video to Build Buzz As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals. Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes,Read More
Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities. “WeRead More
mdg, the leading agency for trade show attendee acquisition, branding and marketing, and Feathr, creator of award-winning digital marketing and analytics software, announced at IAEE’s Expo! Expo! that they are renewing and expanding their partnership to help associations and event organizers use their data to grow, retain, and monetize their attendee and membership audiences. UnderRead More