mdg Rings In the New Year with 31 Random Acts of Kindness

For the fifth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, mdg performed 26 RandomRead More

Hardcastle Talks Live Social Video with TSNN

Event Professionals Turn to Live Video to Build Buzz As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals. Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes,Read More

mdg and InGo to Enhance Partnership

Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities. “WeRead More

mdg and Feathr Expand Partnership to Deliver Data-Driven Audience Acquisition

mdg, the leading agency for trade show attendee acquisition, branding and marketing, and Feathr, creator of award-winning digital marketing and analytics software, announced at IAEE’s Expo! Expo! that they are renewing and expanding their partnership to help associations and event organizers use their data to grow, retain, and monetize their attendee and membership audiences. UnderRead More

Big Support for Small Business Saturday

For the fourth consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they makeRead More

Hardcastle Presenting Two Sessions at IAEE’s Expo! Expo!

Insights, Innovation and Inspiration to Grow Event Attendance Presented by Nancy Drapeau, Director of Research, Center for Exhibition Industry Research (CEIR) and Kimberly Hardcastle, President, mdg Thursday, November 30 | 9:00 to 10:00 am Henry B. Gonzalez Convention Center, Room 302 San Antonio, Texas Participants will get a first look at newly released data onRead More

mdg Wins 7 First-Place Art of the Show Awards

mdg has garnered seven first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for the work produced for association andRead More

mdg Launches Video Marketing Division

Association and event professionals are forever in search of innovative ways to attract members, drive attendance and otherwise engage their audiences. Over the past decade, mdg has built up its suite of services to respond to these demands, incorporating new tools, technologies and tactics that are effective at getting noticed and compelling action. The agency’sRead More

mdg joins Transform USA as Technology Partner

On Thursday, July 20, in Washington, D.C., mdg Director of Digital & Social Santana Inniss executed a live social broadcast of the Transform USA keynote address. As an official Technology Provider of Transform USA, mdg liaised with PCMA Convene and Transform USA to organize and provide live social video and engagement on-site. “Broadcasting a live presentationRead More

mdg Continues Expansion with Opening of Chicago Office

CHICAGO – On June 1, mdg will officially open the doors of its fourth office to better serve a growing roster of clients in the Midwest region, including the National Restaurant Association, ISSA, BAI, the International Carwash Association and AEM. Located at 35 East Wacker Drive in Chicago, the downtown office will be led by Leana Salamah, accountRead More

Hardcastle to present “Farm-to-Table” Attendee Marketing

From Farm-to-Table: Demystifying the Attendee Marketing Process presented by Kimberly Hardcastle-Geddes, mdg president a premier feature of  IAEE’s Southeastern Classic Educational Conference Thursday, July 27, 2017 10:45 am to 11:55 am Sheraton Myrtle Beach Convention Center Myrtle Beach, South Carolina Whether launching a new event, repositioning an existing one or simply striving to increase overall participation,Read More

mdg to Support Third Annual Exhibitions Day

Vincent Polito, owner and live events specialist, and Caitlin Fox, vice president of events, will once again visit lawmakers on Capitol Hill this June to address key issues that threaten the industry’s $71.3 billion contribution to the U.S. GDP. As participants of Exhibitions Day, an industry platform to engage in face-to-face dialogue with members of Congress,Read More

Inniss to Speak at Attendee Acquisition Roundtable

mdg’s social butterfly, Santana Inniss, will take the stage at Lippman Connect’s AAR to discuss digital and paid social media marketing case studies from across the trade show space. Register now and make plans to attend. Five Ways to Increase Attendee Acquisition with Digital Marketing Lippman Connect’s Attendee Acquisition Roundtable (AAR) Chicago, Illinois June 22,Read More

Pre-ECEF session to feature Reed, Feathr

President of mdg Kimberly Hardcastle-Geddes will be joined by mdg’s Director of Social + Digital, Santana Inniss, Reed Exhibition’s Senior Vice President, Digital, Koley Corte, and Feathr’s Co-Founder, CEO, Aleksander Levental. The Future of Attendee Acquisition JW Marriott – Salon I | Washington, DC Tuesday, May 30  |  3:30 – 5:00 pm Session Description:Read More

mdg Launches Exclusive Partnership with Feathr

mdg has entered into an exclusive partnership with Feathr, the global leader in data-driven event marketing, and will make the event tech company’s advanced data platform immediately available for its extensive roster of trade show and conference clients. Under the agreement, mdg clients will have access to Feathr’s Event Marketing Cloud, which simplifies the centralizationRead More

Anjia Nicolaidis to Lead International Marketing Division at mdg

Event marketing agency mdg has recruited Anjia Nicolaidis to serve as its International Marketing Specialist. The hire is part of the agency’s ongoing commitment to providing strategic international marketing counsel for its roster of association and for-profit event clients. Nicolaidis will lead an existing team of marketing strategists, including those who have lived and workedRead More

A Day Without a Woman at mdg?

mdg’ers—whether conservative, liberal, or somewhere in between—have been collectively raising their level of political awareness and social activism over the past several months. From supporting independently-owned businesses to sending letters outlining their priorities to members of Congress, to servicing a Meals on Wheels route in San Diego, the mdg team is striving to positively impactRead More

Hardcastle moderates panel at TSE Fastest 50

On Thursday, April 20 in Chicago, Illinois, mdg president, Kimberly Hardcastle-Geddes, lead a panel of experts discussing the right mix of best- and next-practices, covering everything from persona development to message mapping to automation to digital advertising and more. Panelists included Ed Nichols, VP of Events at SouthComm, Laura Santella-Saccone, CMO of the Specialty Food AssociationRead More

mdg & NASSP win Association TRENDS All-Media Contest

The National Association of Secondary School Principals (NASSP) has been recognized by Association TRENDS All-Media competition for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign and editorial overhaul for NASSP and oversees the monthly production of the magazine, which placed for awards for Most Improved Magazine or Journal, as well as Best Monthly ProfessionalRead More

IBIE Featured in PCMA Convene

How do mdg and the International Baking Industry Expo (IBIE) Show Committee keep the triennial trade show from getting stale? Christopher Durso of PCMA Convene shares our story here.