mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.

Working with Influencers to Promote Your Event

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More

Wells Presented at IAEE SE Classic

mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27. Session details are below and registration is available on the Read More

A B2C Tactic Adapted for B2B

When we think of digital advertising, we picture banner ads, paid social media placement and other traditional online channels: i.e., what you see on your devices. But people also leave ...Read More

Do You Speak Attendee?

Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for ...Read More

Evolve How You Create, Sell and Market Events

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and ...Read More

mdg Starts 2023 with Multiple Wins

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More

mdg Presented International-Focused Pre-ECEF Session

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More

More Than Testimonials: Social Proof

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More