News

mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.

PCMA Features mdg Advice on Content Strategy

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. mdg’s team of Read More

Using Influencer Marketing to Drive Attendance

Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In this first installment of Connect Up, mdg’s event marketing specialists Read More

Wells, Peters and O’Connell to Speak at IAEE Webinar Series

mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar series on Thursday, March 11. Session details are below and Read More

Tyler Day Earns Digital Event Strategist Certification

mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and ROI.

With virtual Read More

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? mdg’s team Read More

New eBook! Harnessing the Power of Content

If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and engage our communities—and depended on the revenue to keep our Read More

Hardcastle-Geddes Tapped to Judge VEI Awards

mdg Chief Marketing Strategist Kimberly Hardcastle-Geddes has been named to the illustrious panel of judges at the inaugural VEI Virtual & Hybrid Event Awards, to be held in February 2021. Serving alongside Sofia Altuna from Google, Eric Ly from LinkedIn Read More

mdg Supports Small Businesses During Pandemic

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020. mdg team members were encouraged to patronize independent retailers, restaurants and service organizations that aligned Read More

Freeman Event Research Reveals Optimism for Return to Live

Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than 1 million Read More

mdg Executive Roundtable Series Back by Popular Demand

Back by Popular Demand: Exclusive Roundtable Series for Event Executives
Offering a valuable information exchange and a connection point with industry peers

mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series will continue, Read More

PCMA Features mdg Advice on Online Event Platforms

Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more Read More

PCMA Features Tough Love for Tough Times

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that Read More

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