December 5, 2019 | 10:00 AM Mandalay Bay Resort and Casino South Pacific D, Lower Level 3950 S. Las Vegas Blvd | Las Vegas, NV What are the attendee acquisition tools, tactics, and technologies you should focus on in 2020? Attend this fast-moving session to find out. You’ll see clearly why content marketing is outRead More
MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and 2,100 exhibitors. The show’s longtime attendee acquisition partner, mdg, employed an integrated omnichannel strategy which includedRead More
SISO Leadership Conference Marketing Breakout: Using Personas for Your Events A Retrospective by Sara Baliti, Senior Account Director at mdg Lauren Ocoma, Vice President of Marketing at Clarion UX, Scott Sherpe, SVP Marketing at Informa, and I recently spoke about the integration of persona research into marketing strategies. While persona research is hot, manyRead More
September 16 – 17, 2019 MGM National Harbor 101 MGM National Ave | Oxon Hill, MD A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences.Read More
Freeman Brand Experience Lab: Marketing: Under the Influence August 29, 2019 | 4:00 pm Freeman 675 N Washington St #200 | Alexandria, VA Moderated by Kristen Ferrer, Director of Digital at mdg, this session will create a buzz among marketers looking to capitalize on the power of social influence to drive attendance at their nextRead More
On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg. Learn more about mdg career opportunities on our careers page.
Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees. Created by Marketing Strategist Shauna Peters and Customer Journey Architect Marc Blumer, the enhanced persona development solution is available inRead More
mdg’s Vincent Polito, Rachel Scharmann and Lilia Dashevsky visited lawmakers on Capitol Hill on June 5 for discussions on key issues that impact the event industry’s $91 billion contribution to the U.S. Gross Domestic Product, including investments in transportation infrastructure, renewed funding for Brand USA, and passage of the JOLT Act. Exhibitions Day is an industry platform designed to facilitateRead More
Putting the “M” in mdg. Meet mdg Whizzes, Marissa Thompson, Account Director, and Missy Lutes, Account Manager. Learn more about mdg career opportunities on our careers page.
Organizational Structures for a Digital World, presented by mdg in cooperation with ECEF/Lippman Connects Tuesday, May 28 | 3:30 to 5 p.m. JW Marriott Washington, DC Session Description: The digital revolution is fundamentally changing the way associations and for-profit event organizers operate, making collaboration, experimentation, nimbleness and continuous improvement critical—especially within a marketing department. AttendRead More
March 21, 2019 | 4:00 PM Freeman Alexandria Office Alexandria, VA Brand Experience Lab: Branding (Part 2) The Power of Event Branding – Bringing an Event Brand to Life In Part 1 of the branding discussion, participants learned that an event brand is a promise to attendees about what they will take away from an event.Read More
March 7, 2019 | 1:30 to 2:30 PM Mandarin Oriental Hotel Washington, DC Using Fear and Challenges to Succeed Have fears and challenges kept you from taking the next step on your career path? Sit with three leading industry women to learn about the trials, successes and failures on their career journey and be inspiredRead More
Get to know mdg’s Director of Web Strategy, Ben McRae! Learn more about mdg career opportunities on our careers page.
For the sixth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, the agency performed 26Read More
The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors. Members of IAEE’s Board of Directors are elected on an annual basis by the official voting member of each IAEE member company. All officers serve a term of one year, except the secretary/treasurer whoRead More
Crafting an Event Marketing Plan That Today’s Attendees Will Respond To January 7, 2019 | 11:15AM – 12:15PM David L. Lawrence Convention Center Level 4 | Room 401-402 Pittsburgh, PA Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right messageRead More
Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas. The acquisition is part of an overarching strategy that allows Freeman to serve its clients more holistically and streamlines the customer journey, from pre-event marketing, to the onsite user experience, to post-showRead More
For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they make inRead More
The Future of Attendee Acquisition December 13 at 1:00PM | 1:45PM Ernest N. Morial Convention Center, Level 3, Room 345 New Orleans, LA Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions. If you are planning your event’s marketing campaign for the year ahead and wantRead More
CEM Event Marketing December 9, 2018 | 8:30AM to 5:00PM Ernest N. Morial Convention Center, Level 3, Room 339 New Orleans, LA Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of aRead More