Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that will be necessary to overcome the current challenges and, more importantly, to seize the futureRead More
In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform and/or inspire the rest of us.
During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Wells of mdg to help explain the essence of hybrid events.
Executive Roundtable Series, presented by mdg mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session will have a theme introduced by a thought leader in a 15-20 minute presentationRead More
July 23, 2020 1:00–2:00 p.m. (EDT) Virtual Event In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought leaders, including Kimberly Hardcastle-Geddes and Jacquelyn Wells, will offer insights with the aim ofRead More
On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg. Choosing the Right Technology for Your Online Event Jacquelyn Wells, mdg vice president Although many organizers made the virtual pivot to bridge the gap in the midst of a pandemic, manyRead More
The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that would provide advice and guidance to its members in relation to change management,” said mdgRead More
For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According toRead More
mdg translated its desire to show up for the event community into action with an initiative to help get tradeshow, conference and meeting professionals back to work. The agency’s writers, editors and graphic designers are reviewing up to 20 resumes per month for professionals in the association and/or event space, providing proofreading, copyediting and designRead More
The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Peloton, outside of our space.
mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic. Each 5 minute video offers 3 actionable takeaways, covering everything from strategic planning to digital marketing to online events. Watch them all or go straight to the ones that most interest you: Preparing forRead More
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot. We’ll provide some guidance andRead More
Take Your Event Online: Key Factors to Consider When Planning a Digital Event As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your new reality to connect your community. It’s unfamiliar, it’s different, but it’s also an opportunity in disguise Your event community is waiting for youRead More
Virtual events require a different marketing approach than live events. Convene magazine, the leading meetings industry publication for educational content and professional development, featured 8 Steps for Marketing Your Virtual Event, an article by Kimberly Hardcastle-Geddes, chief marketing strategist at mdg.
Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World March 31, 2020 Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition. As COVID-19 changes the world in significant, unprecedented ways, attempting to revert to ‘business as usual’ could have devastating consequences onRead More
Northstar Meetings Group, the premier online platform for business and sports event organizers, planners and incentive program professionals, featured an article by Kimberly Hardcastle-Geddes about resetting attendee acquisition efforts in light of the COVID-19 pandemic. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]
On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow the audiences they serve. Kimberly Hardcastle, mdg’s chief marketing strategist, will be joined by HerveRead More
Convene magazine, the leading meetings industry publication for educational content and professional development, featured an article by Kimberly Hardcastle-Geddes about marketing amid Coronavirus concerns. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]
The buzzword for today’s event industry: virtual. With rising concerns over travel bans and an apprehension of large crowds, shifting to a virtual event could deliver measurable benefits to your organization. If you are wondering how to translate your marketing strategy to a virtual audience, mdg has identified five key differentiators behind a virtual audienceRead More
SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions and events are for advancing businesses, industries and economies and why, when deemed safe by authorities to do so,Read More