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mdg Presenting Two Sessions at Expo! Expo! 2022

Erin Lee, vice president of digital marketing strategy and Christine Johnson, director of content at mdg, have been selected to present two sessions at IAEE’s Expo! Expo! 2022 in Louisville, Read More

How to Achieve 25% Growth in Attendance

The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs Read More

mdg Digital Marketing VP Featured Speaker at AAR

mdg’s vice president of digital marketing strategy, Erin Lee, will take the stage at Lippman Connects’ Attendee Acquisition Roundtable on October 27. Session details are below and registration is available Read More

It’s time for your annual website check-up!

Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience. The following questions will help you evaluate three key Read More

8 Ways to Build Event Awareness With Content

Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should Read More

Time to Fine-Tune Your Values Proposition

During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few Read More

4 Strategies to Guide Your Return to Live Events

The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties. David Read More

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