mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.

Hardcastle-Geddes Tapped to Judge VEI Awards

mdg Chief Marketing Strategist Kimberly Hardcastle-Geddes has been named to the illustrious panel of judges at the inaugural VEI Virtual & Hybrid Event Awards, to be held in February 2021. Serving alongside Sofia Altuna from Google, Eric Ly from LinkedIn and industry executives from Reed, Informa and Tarsus, Hardcastle-Geddes will play a key role inRead More

mdg Announces Next Sessions in Executive Roundtable Series

New registration requests accepted through December 30, 2020 Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for senior-level executives focuses on future-scaping and change management and is intended to provide insights and connections neededRead More

mdg Supports Small Businesses During Pandemic

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020. mdg team members were encouraged to patronize independent retailers, restaurants and service organizations that aligned with the industries served by agency clients. “This is a long-standing tradition at mdg, and thisRead More

COMVEC™ Digital Summit Celebrated 78% of Registrants as First-Time Attendees

Every month, we round up stories from the online events we’ve helped plan, produce and/or promote, in hopes that you’ll discover insightful advice, creative inspiration and a burning desire to work with mdg on your next event! COMVEC™ Digital Summit produced by SAE International  |  Sept 15-17, 2020 What made the event campaign a success? ARead More

Jacquelyn Wells Offers PCMA Convene Readers Insights on Hybrid

As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid. Incorporating integrated models is a viable business strategy that allows event producers to think beyond their physical events and deliver more holistic, omni-channel engagement — and new revenue streams.Read More

Freeman Event Research Reveals Optimism for Return to Live

Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than 1 million U.S. organizers, exhibitors, brand marketers, and event attendees, making it the most comprehensive offering ofRead More

Hardcastle Tapped to Lead Breakout at ECEF

How Integrated Models Will Evolve in 2021 and Beyond presented by Kimberly Hardcastle-Geddes November 18, 2020 11:00 am Thankfully, we’re no longer in a mad rush to cobble together an online event that replaces a physical one. Now, we should be evaluating 365 community management platforms, more holistic content strategies, and more thoughtful approaches,Read More

mdg Executive Roundtable Series Back by Popular Demand

Back by Popular Demand: Exclusive Roundtable Series for Event Executives Offering a valuable information exchange and a connection point with industry peers mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series will continue, resuming on October 20, 2020. The exclusive six week program, which launched in August,Read More

PCMA Features mdg Advice on Online Event Platforms

Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more can be overwhelming. Tyler Day of mdg has developed a process, featured in PCMA Convene,Read More

PCMA Features Tough Love for Tough Times

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that will be necessary to overcome the current challenges and, more importantly, to seize the futureRead More

Hardcastle Blogs for TSNN on Digital Event Marketing

In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform and/or inspire the rest of us.

Swapcard and mdg discuss Hybrid Events

During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Wells of mdg to help explain the essence of hybrid events.

Executive Roundtable Series, presented by mdg

Executive Roundtable Series, presented by mdg mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session will have a theme introduced by a thought leader in a 15-20 minute presentationRead More

mdg Presenting at IAEE SE Educational Classic

July 23, 2020 1:00–2:00 p.m. (EDT) Virtual Event In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought leaders, including Kimberly Hardcastle-Geddes and Jacquelyn Wells, will offer insights with the aim ofRead More

Hardcastle, Wells Speaking at Attendee Acquisition Roundtable

On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg. Choosing the Right Technology for Your Online Event Jacquelyn Wells, mdg vice president Although many organizers made the virtual pivot to bridge the gap in the midst of a pandemic, manyRead More

SISO + mdg Collaborated to Create Original Content

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that would provide advice and guidance to its members in relation to change management,” said mdgRead More

8 Lessons Learned Taking Events Online

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According toRead More

mdg Provides Resume Help for Industry Professionals

mdg translated its desire to show up for the event community into action with an initiative to help get tradeshow, conference and meeting professionals back to work. The agency’s writers, editors and graphic designers are reviewing up to 20 resumes per month for professionals in the association and/or event space, providing proofreading, copyediting and designRead More

Hardcastle Featured as CEIR Guest Blogger

The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Peloton, outside of our space.

Introducing: 3 x 5 Event Marketing Video Series

mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic. Each 5 minute video offers 3 actionable takeaways, covering everything from strategic planning to digital marketing to online events. Watch them all or go straight to the ones that most interest you:   Preparing forRead More