Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More
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Four mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo! Expo! 2023. Session details are below and registration is available on the Expo! Expo! ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, has been chosen to present at the Attendee Acquisition Roundtable together with vice president Caitlin Fox. Registration can be found on ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, has been chosen to present at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and ...Read More
Kimberly Hardcastle, president and chief marketing strategist of mdg, was a featured speaker at the SISO Summer Conference together with Ken Holsinger, SVP of Strategy at Freeman. Session details are ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at CEIR Predict together with Jackie Williams, Event Director at RX, Lisa Malikow, Senior Vice President of Event ...Read More
mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27. Session details are below and registration is available on the Read More
When we think of digital advertising, we picture banner ads, paid social media placement and other traditional online channels: i.e., what you see on your devices. But people also leave ...Read More
Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for ...Read More
Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. ...Read More
There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the horizon may be years away for ...Read More
As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and ...Read More
Anjia Nicolaidis, mdg director of international strategy, presented a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.
Generating a Greater Return on ...Read More
WASHINGTON, D.C. — Industry veteran and mdg, A Freeman Company President Kimberly Hardcastle is adding one more title to her resume — board president of Women in Exhibitions Network North America (WIEN). ...Read More
With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. mdg professionals ...Read More
If the first month is any indication, live events will thrive in 2023. Three mdg clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More
mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More
There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More
Washington, D.C. — As part of its expanding suite of audience acquisition products and services, mdg, A Freeman Company has launched the “Final Countdown” program. With the introduction of this ...Read More
Ken Holsinger, SVP of Strategy at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at SISO’s CEO Summit. Registration can be found on the ...Read More
