Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for ...Read More

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. ...Read More

There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the horizon may be years away for ...Read More

Anjia Nicolaidis, mdg director of international strategy, will present a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.

Generating a Greater Return ...Read More

WASHINGTON, D.C. — Industry veteran and mdg, A Freeman Company President Kimberly Hardcastle is adding one more title to her resume — board president of Women in Exhibitions Network North America (WIEN). ...Read More

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. mdg professionals ...Read More

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More

Washington, D.C. — As part of its expanding suite of audience acquisition products and services, mdg, A Freeman Company has launched the “Final Countdown” program. With the introduction of this ...Read More

Ken Holsinger, SVP of Strategy at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at SISO’s CEO Summit. Registration can be found on the ...Read More

mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30. Session details are below and registration is available on the Read More

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to ...Read More

Kimberly Hardcastle, president of mdg, joined esteemed colleagues Sam Lippman of Lippman Connects and Tom Gattuso of SEMA at Freeman Inside LIVE on Thursday, January 26. Session details are below and ...Read More

For the tenth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in ...Read More

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More

The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs ...Read More

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 26, 2022. mdg team members ...Read More

Washington, D.C. — mdg, A Freeman Company hosted an Executive Roundtable on Thursday, November 10, sponsored by SISO, the San Diego Tourism Authority and Freeman. This executives-only forum focused ...Read More