Conversions seem to be disappearing. 

For years, they were the number one measure of success in paid media campaigns. If conversions went up, campaigns were working. If conversions dropped, it signaled ...Read More

Change at work rarely announces itself with a bang.

Most of the time, it doesn’t arrive with a strategy deck or a clear moment where everyone agrees something needs to be ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details ...Read More

For the thirteenth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note. The initiative originally began in response to the ...Read More

In 2025, Merriam-Webster named “slop” its word of the year — a reflection of growing frustration with the low-quality, mass-produced content filling feeds, inboxes and search results. “AI slop” has ...Read More

mdg Senior Vice President, Digital Laura Davidson will present a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website ...Read More

TL;DR AI is resetting the baseline for member experience, speed and personalization — and associations cannot treat this as a side project. The future is bright for associations that use this ...Read More

Seven mdg clients were recipients of Grand Awards at the Trade Show Executive’s Gold 100 Awards & Summit, which recognize trade show excellence and innovation. Congratulations to our clients for ...Read More

Held from September 4-6 in Orlando FL, Surf Expo September 2025 attracted retailers from 66 countries, including both new and returning exhibitors. The event attracted 4,832 attendees — a ...Read More

New ShowReady Package helps organizers preserve international attendance as $250 Visa Integrity Fee impacts global participation

WASHINGTON, D.C. (Sept. 29, 2025) — mdg, the nation’s leading event marketing agency, today announced the launch of ...Read More

mdg senior vice president Jacquelyn Wells will speak at the International Association of Exhibitions & Events Southeastern Chapter Luncheon. Registration can be found on the IAEE website and details ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the upcoming Large Show Roundtable. Registration can be found on the Lippman Connects website and details ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.

October ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are ...Read More

In a time when the term “inclusion” can spark debate, event professionals might feel pressure to retreat from bold, community-minded messaging. But inclusive event marketing isn’t about politics. It’s about ...Read More

The 2025 NAB Show, held April 5-9, attracted 55,000 registered attendees from 160 countries, 26% of whom traveled to the U.S. from another country for the show. 53% of ...Read More

In today’s experience-driven world, event success isn’t measured solely by attendance numbers or square footage — it’s measured by how attendees feel. Were they engaged? Did they make meaningful connections? Did ...Read More

mdg president Caitlin Fox presented a session at the SISO Leadership Conference. Registration can be found on the SISO website and details are below. 

August 20, 2025 1:30pm – 2:00pm Indiana Convention ...Read More