In May 2024, RIMS, the risk management society®, announced that mdg’s Liz Sakellarides will serve as RIMS Director of Marketing and Digital Strategy. Prior to the announcement, Liz served as ...Read More
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mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.
mdg’s persona-driven email campaigns were essential to driving the success of two major client events this past fall, GSX 2024 and MINExpo INTERNATIONAL® 2024.
GSX 2024 attracted over 16,000 registrants — ...Read More
Industry events are hosting more first-time attendees than ever before. As event organizers, it’s our job to make these newcomers feel welcome — and that starts with personalizing pre-show marketing and ...Read More
Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to ...Read More
According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a ...Read More
mdg account strategist and group director Sara Baliti presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg‘s upcoming invite-only DigitX Moments event in London. Additional ...Read More
mdg president Kimberly Hardcastle-Geddes will be a featured speaker at PCMA’s Capital Chapter October Sparkler. Registration is available on the PCMA website and onsite and details are below.
Tuesday, October 29, 202411:15am – 12:00pmUSGIF ...Read More
mdg president Kimberly Hardcastle shared event industry insights essential to every mid-size show organizer looking to grow their audience base at the Midsize Show Roundtable in Miami, Florida. Details can be ...Read More
Two mdg leaders (and their beloved clients!) were chosen to lead sessions at IAEE’s Expo! Expo! 2024. Session details are below and registration is available on the Expo! Expo! ...Read More
mdg account strategist Ingrid Thorson joined Donna Page, Vice President of Marketing & Insight at the National Association of Broadcasters, to present “Building a Predictable Pipeline: How to Discover, Nurture ...Read More
Attendees consistently rank networking as a top priority for event participation, according to Freeman research. But many people — younger audiences especially — experience social anxiety that prevents them from ...Read More
mdg marketing manager Svetlana Pyntikova presented “Last-Minute Attendee Acquisition: Marketing Tactics to Boost Registration 6-8 Weeks Out” to the Women in Exhibitions Network North America Chapter. Registration is free and can ...Read More
Today’s event organizers face a dual challenge that almost seems like an oxymoron: Deliver the highly customized experiences event-goers expect while safeguarding attendee data as privacy restrictions intensify. As your ...Read More
mdg president Kimberly Hardcastle-Geddes shared “How Event Audiences and Expectations Are Evolving – and What It Could Mean for Asian Organisers” at the 2024 Asia CEO Summit in Singapore. Details ...Read More
mdg vice president and marketing strategist Caitlin Fox presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg‘s upcoming DigitX Moments events. Details can be found ...Read More
mdg president Kimberly Hardcastle-Geddes shared “10 Fresh Insights That Will Transform How You Plan, Produce, and Market Events” at the 2024 PCMA PHL Education Day and Trade Show. Details can ...Read More
There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising — and they may be completely new to ...Read More
mdg’s comprehensive paid media campaigns, encompassing display ads, search engine marketing, paid social media and email outreach — along with more tailored offerings — were instrumental in driving the success ...Read More
Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. mdg shared why with PCMA Convene.
Read Moremdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented “Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event” at the ...Read More
