Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual session at IAEE’s Expo! Expo! 2021. Session details Read More
mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.
mdg subject matter experts Ashley Weber and Michael Engard will be featured speakers at Lippman Connects’ Attendee Acquisition Roundtable on October 13. Session details are below and registration is available on the Lippman Connects website.
“We recognize the current rise in delta variant cases has led some event organizers and exhibitors to consider cancellations. Our modeling can help organizers and public health officials replace uncertainty with confidence to plan safe events.”
— John Cordier, Read More
International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees. Read More
For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. Now it’s all about the power of one Read More
mdg director of social media Connor Stewart has been tapped to present at the Society of Independent Show Organizers’ (SISO) 2021 Summer Conference in Louisville, Kentucky. He will discuss how event organizers can utilize influencer marketing to promote Read More
mdg managing director Vincent Polito will lead a session at CEIR’s Predict Conference. The 2021 program will represent the radically changed business environment and explore the economic, geo-political and social issues that will hold significant influence over public Read More
Attendees are ready to return to in-person events! But after a year and a half of uncertainty, it can be hard to know how to chart the path forward. Wouldn’t it be nice if you could easily learn Read More
If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Shauna Peters, vice president of strategic account management at mdg, discusses how an account-based marketing strategy can make sense for event marketers in Read More
Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Matthias Schultze, Hardcastle will share her advice for event Read More
Shauna Peters, vice president of strategic account management at mdg, led a session during the German Convention Bureau’s virtual Education Weeks series on June 23.
The New Rules for Marketing Events
In the last year, our world has changed in Read More