Attendees have always been procrastinators. Freeman research shows that roughly half of attendees register just five weeks before an event. And a 2023 Maritz analysis of 30 trade shows revealed ...Read More
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mdg president Kimberly Hardcastle-Geddes will present a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.
June 26, 2025 ...Read More
Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts ...Read More
mdg, A Freeman Company presented Leading Through Geopolitical Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of ...Read More
Tariffs, government downsizing, regulatory changes and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. mdg shares ...Read More
mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at the 2025 Exhibition & Conference Executives Forum. Registration can be found on ...Read More
Keeping up with social media news is like watching tennis — you could strain your neck with all the back-and-forth. One minute, TikTok is banned; the next, it’s back. Then ...Read More
Converting registrations into actual attendance remains a persistent challenge for industry events, particularly those with free or low-cost entry where the commitment barrier is minimal. As event organizers, it’s our ...Read More
Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce ...Read More
mdg president and chief strategist Kimberly Hardcastle shared “How to Unleash the Power of an Event Brand to Increase Attendance” at the next Attendee Acquisition Roundtable. Details are below and ...Read More
For the twelfth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note. The initiative originally began in response to ...Read More
The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted Wicked: Part One into the stratosphere as the highest grossing ...Read More
Seven mdg clients were named as finalists for the 2024 Trade Show News Network (TSNN) awards, which recognize trade show excellence and innovation. Congratulations to our clients for the much-deserved ...Read More
2024 has certainly been an eventful year. Marketers have embraced data-driven personalization, automation and the growing power of influencers, among other key trends. And soon, a new year will bring ...Read More
In May 2024, RIMS, the risk management society®, announced that mdg’s Liz Sakellarides will serve as RIMS Director of Marketing and Digital Strategy. Prior to the announcement, Liz served as ...Read More
mdg’s persona-driven email campaigns were essential to driving the success of two major client events this past fall, GSX 2024 and MINExpo INTERNATIONAL® 2024.
GSX 2024 attracted over 16,000 registrants — ...Read More
Industry events are hosting more first-time attendees than ever before. As event organizers, it’s our job to make these newcomers feel welcome — and that starts with personalizing pre-show marketing and ...Read More
Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to ...Read More
According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a ...Read More
