Erin Lee, vice president of digital marketing strategy and Christine Johnson, director of content at mdg, have been selected to present two sessions at IAEE’s Expo! Expo! 2022 in Louisville, Read More…
News
mdg consistently makes headlines for its thought leadership, award-winning creative, results-generating campaigns and agency culture.
The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs Read More…
Washington, D.C. — mdg, A Freeman Company hosted an Executive Roundtable on Thursday, November 10, sponsored by SISO, the San Diego Tourism Authority and Freeman. This executives-only forum focused Read More…
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences Read More…
Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior. Focused on North American shows, the insights are based on a compilation of more than Read More…
Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives Read More…
mdg’s vice president of digital marketing strategy, Erin Lee, will take the stage at Lippman Connects’ Attendee Acquisition Roundtable on October 27. Session details are below and registration is available Read More…
Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience. The following questions will help you evaluate three key Read More…
WASHINGTON, D.C. — mdg, A Freeman Company, has launched a new agency division dedicated to research, data and insights as part of its ongoing commitment to helping association and event clients evolve Read More…
Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should Read More…
Washington, D.C. — After 12 years with mdg, A Freeman Company, Vincent Polito is moving into a new role within the events industry, replacing David Audrain as the Chief Executive Read More…
Kimberly Hardcastle-Geddes, president of mdg and Ken Holsinger, SVP of Strategy at Freeman are leading a breakout session at the SISO Summer Conference. Session details are below and registration is available on Read More…
During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few Read More…
mdg, director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on July 28. Session details are below and registration is available on the Read More…
mdg partnered with the National Restaurant Association and Winsight LLC to market the National Restaurant Association Restaurant, Hotel-Motel Show 2022. Reuniting the foodservice industry for the first time since 2019, Read More…
When it comes to event marketing, it’s always been not just who and what that matters, but where—and since the pandemic, the destination plays an even larger role in attracting Read More…
Shauna Peters, vice president and marketing strategist at mdg, was a featured speaker for ASAE’s Marketing, Membership and Communications Conference. Session details are below and the event summary and 2023 Read More…
mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19. Session details are below.
Bridging the Read More…
The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties. David Read More…
mdg president and chief marketing strategist Kimberly Hardcastle-Geddes has had her ear to the ground during the first quarter of this year. Read about the advice and insights she aggregated Read More…
