MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and Read More
News: September 2019
SISO Leadership Conference Marketing Breakout: Using Personas for Your Events
A Retrospective by Sara Baliti, Senior Account Director at mdg
Lauren Ocoma, Vice President of Marketing at Clarion UX, Scott Sherpe, SVP Marketing at Informa, and I recently spoke about the integration Read More
September 16 – 17, 2019
MGM National Harbor
101 MGM National Ave | Oxon Hill, MD
A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined. Organizational models are evolving to be more open and participatory. The Read More
On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg.
Learn more about mdg career opportunities on our careers page.
Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees.
Created by Marketing Strategist Shauna Peters Read More