mdg | Event Marketing Agency for Trade Shows and Associations

To support the success of the campaign, mdg created industry- and show-specific original content which increased community engagement and the show’s Instagram following by 45%.

Insights SISO Leadership Conference Marketing Breakout: Using Personas for Your Events A Retrospective by Sara Baliti, Senior Account Director at mdg Lauren Ocoma, Vice President of Marke…

A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined.

Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While event marketers have long considered how to reach and engage millennials, they’ll soon be turning their attention to this new demographic.

On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg.

Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees.