News: September 2019

SuperZoo 2019 Celebrated a 5% Increase in Attendance

MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and Read More

Sara Baliti On Stage at SISO

SISO Leadership Conference Marketing Breakout: Using Personas for Your Events

A Retrospective by Sara Baliti, Senior Account Director at mdg

 

Lauren Ocoma, Vice President of Marketing at Clarion UX, Scott Sherpe, SVP Marketing at Informa, and I recently spoke about the integration Read More

Hardcastle, Polito to Co-Chair CEIR Predict

September 16 – 17, 2019
MGM National Harbor
101 MGM National Ave |  Oxon Hill, MD

A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined. Organizational models are evolving to be more open and participatory. The Read More

Meet Liz Irvine, Account Director

On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg.

Learn more about mdg career opportunities on our careers page.

mdg Unveils Enhanced Persona Solution

Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees.

Created by Marketing Strategist Shauna Peters Read More

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