Communications that feel distinctly human.
Even for the most well-known events and associations, effective storytelling takes more than a full content calendar. mdg develops social media, influencer and communications strategies that help organizations get their message across and create more meaningful audience connections.
- Social and influencer campaigns designed to enhance reach and trust
- Communications strategies that combine PR, storytelling and digital visibility
- Content and media outreach that builds communities — online and in the real world
Communications Capabilities
- Social media strategy
- Organic social media management
- Content calendar development
- Community management
- Social listening
- On-site social media coverage
- Social media reporting
- Employee advocacy programs
- Social media audit
- Influencer strategy
- Creator identification and vetting
- Paid influencer partnerships
- Ambassador programs
- Inbound influencer programs
- Key opinion leader (KOL) programs
- Creator briefing and content management
- Influencer content amplification
- Influencer reporting and analysis
- Content strategy
- Editorial calendar development
- Blog and article development
- Social-first content development
- Video content strategy
- Campaign messaging
- Storytelling frameworks
- Content repurposing
- PR strategy
- Media acquisition
- Press credentialing
- Media relations
- Exhibitor publicity
- Press release development
- Pitch strategy and outreach
- Thought leadership positioning
- Executive visibility and interview positioning
- Media monitoring and reporting
Social, Influencer & PR Case Studies
-
7,000 Site Visits and a $100 Lower CPA Through TikTok
To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.Learn More -
$4.2M in Earned Media Value Through a Credibility-First Influencer Strategy
mdg helped SUPERZOO scale its influencer marketing program — without sacrificing the credibility and community trust that made the show successful in the first place.Learn More -
How Influencer Marketing Became a Measurable Growth Channel
The International Builders’ Show had an established creator program — mdg helped transform it into a strategic driver of business results.Learn More
Have a complicated
audience challenge?
Good, we like those.
Communications & PR Questions & Answers
Storytelling helps organizations connect with audiences on a more human level. mdg builds communications and PR strategies that help events and associations stay relevant, credible and connected to their audiences.
PR helps generate awareness and build credibility through placements in industry publications, news outlets and other influential channels. For events and associations, that visibility can help drive participation and audience engagement.
Social media helps events and associations stay visible between campaigns, engage audiences in real time and build stronger relationships with members, attendees and exhibitors. It also plays an increasingly important role in search behavior and brand discovery.
Influencer marketing helps events expand reach, build credibility and connect with audiences through trusted industry voices and creators. mdg develops influencer strategies specifically for events and associations, helping organizations identify the right partners and integrate them into broader marketing campaigns.
Related Services
More of what we do.
Increase engagement, participation and retention by understanding what really motivates your audience.
Reach the right people through data-driven digital campaigns designed to deliver results.
Make an impression that lasts well beyond the first look with creative grounded in strategy and audience insight.