Marketing solutions for events and associations.
We plan and execute marketing campaigns that move people. From community building to paid media, our work is grounded in what’s resonating with audiences now — and focused on driving results.
Services
Your goals. Our expertise.
Discover where AI can improve efficiency and create better audience experiences.
Break down silos, uncover member priorities and make more informed decisions for your organization.
Make an impression that lasts well beyond the first look with creative grounded in strategy and audience insight.
Reach the right people through data-driven digital campaigns designed to deliver results.
Increase engagement, participation and retention by understanding what really motivates your audience.
Grow internationally with market-specific expertise and local partnerships.
Build stronger connections through communications, social media and influencer strategies tailored to your audience.
Choose Your Path
How can we help you grow?
Real attendance growth begins with audience insight. We’ll combine research and performance marketing to bring more of the right people to your event.
Standing out takes more than a logo refresh. We’ll help you define a more distinctive identity and express it consistently across every channel.
The best-performing digital campaigns are never “set it and forget it.” We’ll continuously test, optimize and refine your media strategy to help you get more out of every dollar.
Case Studies
Case studies that prove what works.
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From Brand Awareness to Conversion Engine → Registrations Delivered
How mdg introduced the new Be+Well Beauty and Wellness Show to the industry through a three-platform paid media strategy and a geo-targeted micro-influencer sprint, with influencer creative driving 60% more conversions than branded video.Learn More -
The Value Was Already There. It Just Needed a Spotlight.
One national association had built a valuable member data platform — mdg’s research uncovered why so few members were using it, and mapped a clear path forward.Learn More -
New Training Product Platform Drives $500k+ in Recurring Revenue and 2.8x Learner Growth
A tailored digital training platform turned an association’s member relationships into a lasting revenue stream — no sponsorship dollars required.Learn More
Have a complicated
audience challenge?
Good, we like those.
Testimonials
We do great work.
“There’s no better event marketing partner in our business. Their consistent focus on refining traditional marketing tactics while searching for innovations in project management, tactics and technology has helped us to meet and exceed our goals. As a true partner, they own the results.”
Paul Kissin
Senior Director of Marketing and Technology, National Confectioners Association
“As partners, mdg continuously challenges our group to think differently and collectively exceed our goals to have the most successful show possible. With the momentum we’ve gained, we’ve really positioned our event for long-term growth — not just in attendance, but in education, technology and marketing as well — and we’re excited to see what’s in store for the future.”
Mark Bogdansky
Vice President of Meetings and Events,
Auto Care Association