WE DO IT ALL
mdg’s marketing solutions ensure that your message is consistent, powerful, personalized and effective. We strategically customize the right marketing mix into a dynamic, integrated campaign designed to deliver a high return on your objectives. Our services include:
Association Strategy and Marketing
mdg serves its association clients by helping them advance a broad range of objectives. Our approach embraces a shift from a series of siloed offerings to a more holistic audience engagement strategy. Leveraging in-depth knowledge of industries and audiences, we develop and execute communication and marketing plans to increase membership, promote professional certifications and development opportunities, spark engagement, build participation in ancillary events and support sales, sponsorship and revenue objectives.
mdg’s unique brand of marketing has garnered awards, industry praise and, most importantly, results for our clients. Our creative team consists of passionate, talented copywriters, designers, production artists and digital media specialists who understand the importance of producing strategically-based creative that grabs attention, speaks to the target audience in their own tone of voice (and visual vocabulary) and compels action.
- Branding strategies
- Concept creation
- Content development
- Logo creation and identity packages
mdg’s communications experts help event and association clients achieve critical objectives – increasing exposure, strengthening media relationships, enhancing brands, building community and driving registration and membership – with the right combination of tools, tactics, technologies and communication channels. Services include strategic planning, the execution of holistic communication strategies, crisis management, storytelling, community relations programs, influencer marketing, charitable initiatives and more.
Most events and associations have plenty of content but struggle applying it effectively in marketing campaigns. Through research and strategic planning, mdg can assess what content formats and topics will be most compelling at each stage of the customer journey. And if a campaign has content gaps, our team of content specialists, copywriters, designers, videographers and coders can help.
Data, Research and Insights
mdg provides quantitative and qualitative research and — most importantly — the corresponding analysis and insights that give meaning to the data. Our research helps clients gain a better understanding of:
- Brand/product positioning
- Event launch feasibility
- Event location/timing
- Member satisfaction
- Organizational strategy
- Portfolio mix
- And more
mdg attributes much of its growth (and many client successes) over the past decade to the expertise, resources and overall prioritization it has placed on data-driven, results-focused online marketing. Our team develops strategic marketing plans and tactical components that build awareness, increase engagement, generate a positive brand association, re-envision content or concepts, prompt further consideration, drive visitors back to websites and, ultimately, convert prospects into attendees, exhibitors, sponsors, members or brand loyalists. Using performance modeling, journey mapping, agile methodologies and a fully-integrated approach, we blend paid media, SEM, data, automation and the best practices in UI/UX to move your prospects from awareness to conversion.
Event Strategy and Marketing
The cyclical nature of events evokes a temptation to start thinking about tactics, timelines and costs in relation to what’s been done in the past. The pandemic changed everything, though – the media landscape, the reliability of databases and the needs, wants and concerns of our audiences. mdg is adept at finding solutions that generate response and build participation.
Our dedicated team works with clients to thoughtfully and creatively develop event solutions, from strategic planning to performance modeling to tactical execution. Our core competency lies in the ability to seize new opportunities, and execute in a way that achieves positive, measurable outcomes.
mdg’s team of international marketing strategists are multi-lingual event professionals who have lived and worked overseas. Our proven process for attracting international audiences to events begins with market research to rank and prioritize countries based on criteria such as past performance and future potential, capital expenditures, ease of doing business, likelihood of travel, etc. Once priorities are established, mdg will, as appropriate, negotiate strategic partnerships with in-market industry influencers, recruit buyer delegations, internationalize marketing collateral, participate in foreign trade events, execute digital campaigns, manage media relations and provide additional services as part of a broad, fully integrated approach.
mdg’s organizational strategists lead executive teams in planning to help identify and prepare for a range of future possibilities. By identifying uncertainties, likelihoods, and existing audience sentiment, we construct a series of scenarios and corresponding processes to plan for the future. Furthermore, we assess change readiness, how a product portfolio will likely need to evolve and advise on ‘big bet’ initiatives and strategic prioritization.
Over the past decade, mdg has built up its suite of video services, incorporating new tools, technologies and tactics that give our clients a powerful means of communicating a brand story, explaining a value proposition and deepening relationships. Our content marketing specialists use this medium to engage the senses of prospects and tell stories that will entertain, educate, nurture and help achieve membership, attendance, and other organizational KPIs. We use video to improve website SEO; facilitate social sharing; boost click-through rates; move prospects through the path-to-purchase funnel; and increase conversions.
Good marketing focuses on the wants and needs of an audience – and a good website brings that philosophy home, providing relevant, easy-to-access information for prospects at various stages of the awareness-to-conversion journey. Our expertise in user experience allows us to effectively bridge the gap between the technical and the strategic to generate registrations, drive meaningful engagement and ultimately achieve better ROI and ROO.