ALL THE RAGE
mdg has a 47-year track record of delivering outstanding results to its clients, on time and on budget. But don’t just take our word for it …
Working with mdg is a true partnership. They take the time to understand our very specific situation and apply unique strategies and tactics aimed at growing our buyer attendance while seamlessly integrating into our teams’ operations. As partners, mdg continuously challenges our group to think differently, and collectively exceed our goals to have the most successful show possible. With the momentum we’ve gained, we’ve really positioned our event for long term growth – not just in attendance, but in education, technology and marketing as well — and we’re excited to see what’s in store for the future.
mdg makes a concerted effort to know our industry, our audience and our exhibitors and to come up with ideas to make our event marketing original and memorable.
mdg has been one of the best partners in the last 27 years of working in the association space. Time and again, mdg has achieved, in fact exceeded, results. And their team is second to none when it comes to being outstanding partners. I cannot recommend them highly enough.
I wanted to let you know how impressed and pleased I was with your team’s creative work. I appreciate the out-of-the-box thinking that went into the concepts you proposed. All four options are all strong and well thought out. Over my career, I’ve had the opportunity to work with most of the big Madison Ave firms and your work was right there.
I wanted to send a quick thank you for all you did to make this first show happen. Without your over the top and beyond expected help, this event would not have been the success it is now, in fact it wouldn’t even have staged. You are considered my family and friends that were quietly behind me, ensuring this launch was a success.
mdg helped bring my vision for the Craft Beverage Expo to life—creating the voice, visuals and overall branding strategy that would resonate with independent producers of beer, wine and spirits. At one point in the campaign, I commented that the copywriter assigned to the account clearly had been born to write for this audience! I couldn’t have asked for a better marketing partner for my inaugural event and I look forward to many more successful years together.
mdg truly hit the ground running with IBIE … thoroughly researching the baking industry and creating an effective marketing plan that identified new opportunities for growth. From media planning to electronic promotions to international marketing, their approach has been fresh, strategic and creative.
We consider mdg to be an integral member of World Pet Association’s marketing department. They consistently deliver solid strategic ideas, on-brand creative, and the specialized tactical expertise to bring it all to life. The team is not only knowledgeable and talented, but fully committed to helping us maintain our leadership positioning and consistent growth, year-after-year.
Deciding to embark on a journey into the unknown, and one that may bring about considerable change to a long-standing brand, can be a frightening, albeit necessary, undertaking. Choosing the right partner to take that journey is one of the most important professional decisions any organization can make. Choosing mdg to work with us has been and continues to be an incredibly insightful, powerful and positive decision. The entire team continually shows their dedication to our mission and as we look forward to the next chapter for Toy Fair, we are extremely proud to have mdg on our team.