ALL THE RAGE
mdg has a 47-year track record of delivering outstanding results to its clients, on time and on budget. But don’t just take our word for it …
Working with mdg is a true partnership. They take the time to understand our very specific situation and apply unique strategies and tactics aimed at growing our buyer attendance while seamlessly integrating into our teams’ operations. As partners, mdg continuously challenges our group to think differently, and collectively exceed our goals to have the most successful show possible. With the momentum we’ve gained, we’ve really positioned our event for long term growth – not just in attendance, but in education, technology and marketing as well — and we’re excited to see what’s in store for the future.
mdg makes a concerted effort to know our industry, our audience and our exhibitors and to come up with ideas to make our event marketing original and memorable.
mdg is an amazing partner. They come to the table with fantastic ideas and are excellent at executing those ideas in a way that is practical and financially responsible. I trust mdg implicitly to make choices and decisions that are in our best interest and will help us meet our goals. And every time we have been faced with a challenge, they step to the table even more with ideas and ways to overcome. I could not imagine doing this job without them.
I wanted to let you know how impressed and pleased I was with your team’s creative work. I appreciate the out-of-the-box thinking that went into the concepts you proposed. All four options are all strong and well thought out. Over my career, I’ve had the opportunity to work with most of the big Madison Ave firms and your work was right there.
mdg is an agency with a lot of range, and we’ve asked them to do many things for us over the many years of our partnership. Whether it was a mid-campaign strategic marketing review calling on several of their channel-focused gurus, the development and execution of our digital marketing campaigns for our many events, or designing a full suite of digital videos for onsite event branding, the service we’ve received from mdg has been absolutely top-notch. It’s like they are part of the in-house team! Through our combined marketing efforts, this year, we’ve seen a record number of participants at our events. The high value in this partnership cannot be understated.
There’s no better event marketing partner in our business. Their consistent focus on refining traditional marketing tactics while searching for innovations in project management, tactics and technology has helped us to meet and exceed our goals. Their experience working with the unique dynamics of a member association have been invaluable in helping us provide clear and effective reporting to engage key stakeholders in our process. As a true partner, they own the results.
mdg truly hit the ground running with IBIE … thoroughly researching the baking industry and creating an effective marketing plan that identified new opportunities for growth. From media planning to electronic promotions to international marketing, their approach has been fresh, strategic and creative.
We consider mdg to be an integral member of World Pet Association’s marketing department. They consistently deliver solid strategic ideas, on-brand creative, and the specialized tactical expertise to bring it all to life. The team is not only knowledgeable and talented, but fully committed to helping us maintain our leadership positioning and consistent growth, year-after-year.
Deciding to embark on a journey into the unknown, and one that may bring about considerable change to a long-standing brand, can be a frightening, albeit necessary, undertaking. Choosing the right partner to take that journey is one of the most important professional decisions any organization can make. Choosing mdg to work with us has been and continues to be an incredibly insightful, powerful and positive decision. The entire team continually shows their dedication to our mission and as we look forward to the next chapter for Toy Fair, we are extremely proud to have mdg on our team.
mdg is more than an agency — they exemplify what a true partner is. They are there for you in the good times and the tough ones. They have been instrumental in helping ASAE when we were looking to up our marketing game. They have been there for us when we faced challenges and needed assistance plotting a course change. Whether it is strategic or operational, mdg’s bench of marketing experts will be by your side as you navigate all aspects of marketing, communications, market research and event management and design.
