At mdg, experienced event and association professionals, strategy gurus, branding experts, digital dynamos, creative geniuses, research nerds, multi-linguists and other uniquely qualified marketing and public relations professionals work together to achieve positive results for event and association clients.
Chicago Account Services
- Anastasiya Magwoodaccount manager×Anastasiya Magwoodaccount manager[email protected]
With a degree in Business Administration with a focus in Marketing and International Business and a background in market research, Anastasiya is well equipped to deliver on her clients’ informational needs. She combines strategy, creativity, innovation, and enthusiasm in her approach to research and helps translate insights into actionable strategies.
- Kara Menzelaccount manager×Kara Menzelaccount manager[email protected]
Kara is a solution-focused professional with experience in event management, specializing in registration and operations. This experience, coupled with her time in the association and publishing industries, allows her to leverage a comprehensive understanding to deliver the mdg promise to clients. As a Wisconsin native she will never turn down cheese curds or ice cream. During the summer, you can find her playing flute in the community band or poolside with her kids.
- Meg Falataccount manager×Meg Falataccount manager[email protected]
Meg’s background in marketing stretches from campaign planning to post campaign analyses and everything in between, including market research and social media management. She’s served higher education, nonprofit and Fortune 500 companies with energy, creativity and attention to detail. Meg grew up in Northwest Indiana, close enough to Chicago to have always been able to call it home. She earned a Bachelor of Arts in Journalism from Ball State University.
- Sierra Buechleraccount director×Sierra Buechleraccount director[email protected]
With several years of agency experience, Sierra brings a great combination of creativity, analytical backing and omni-channel thinking to her clients’ campaigns. She earned a Bachelor of Arts in Communication with a concentration in Advertising from Bradley University. Out of the office, Sierra is a practicing foodie, which serves as the perfect way to get to know her new city of Chicago.
DC Account Services
- Angelique Sargentaccount coordinator×Angelique Sargentaccount coordinator
With experience working for a diverse range of brands, Angelique brings a well-versed knowledge of social media, print and digital marketing to mdg. Obtaining a bachelor’s in business administration from Emory University’s Goizueta Business School serves as one of many milestones in her career. She’s known for her on-point organizational skills, knack for problem-solving and passion for storytelling. While she’s a native Washingtonian, Angelique loves finding new ways to rediscover her city.
- Harby Transenior account director×Harby Transenior account director
Harby is a senior marketing executive who combines his experience in strategic planning with his expertise in tactical execution, overseeing the implementation of omnichannel campaigns that deliver results to event and association clients. Drawing on his successful career with marketing agencies, publishing firms, associations and other businesses that support the events industry, he is instrumental in supporting clients as they explore new business models, data-driven strategies and revenue streams in the era of COVID-19. Furthermore, Harby is influencing the next generation of business leaders in his role as an adjunct professor of marketing at Hood College. Harby holds a Master of Science in marketing management from Johns Hopkins University and a Bachelor of Arts in communications from University of Maryland. In his free time, you can find him exercising, working on his motorcycle and driving his teenage daughters all over the place.
- Heather Irelandaccount director×Heather Irelandaccount director[email protected]
Heather is a high-energy, passionate people person. With a mix of agency and in-house corporate marketing experience, she’s promoted everything from real estate and insurance to food service, electrical contracting and more. Heather’s strategic focus, creativity and attention to detail aid her ability to analyze situations and deliver thoughtful and unique solutions to mdg clients. She takes pride in kindling strong and trusted relationships with her clients and coworkers and being a go-to resource and collaborative partner.
Heather loves to laugh, spend time with family, try her hand at cooking up new recipes, experience cultural events in DC and travel as much as possible. She also has a weakness for sweets, which she balances by teaching group fitness classes for fun.
- Ingrid Thorsonsenior account director×Ingrid Thorsonsenior account director[email protected]
Ingrid has an extensive background in trade association marketing and communications. Her skillset includes creating streamlined and thought-provoking messaging, developing creative event promotions and managing overall brand identity and reputation. Ingrid brings years of experience to mdg. Her adventure began at the Roller Skating Association in Indianapolis, then the Professional Association of Innkeepers in Philadelphia and lastly the National Golf Course Owners Association in Charleston. Ingrid enjoys exploring the city parks with her Shiba Inu dog, Kobe, in her free time.
- JC Zambranoaccount director×JC Zambranoaccount director[email protected]
With a passion for keeping up with marketing trends and a determination that drives successful campaign results, JC approaches every challenge with the mindset of an invested partner. He comes to mdg with experience developing and leading omni-channel marketing initiatives for agency clients, associations and higher education. He earned his bachelor’s degree with a concentration in international marketing from American University and his master’s in international marketing from Boston University. When not watching, writing about or attending a soccer match, JC enjoys spending time with his family, going on hikes and planning movie nights.
- Katy Smithaccount manager×Katy Smithaccount manager[email protected]
Having worked in the consumer goods and manufacturing industries, Katy has diverse experience marketing to retailers, engineers, and other business leaders and – most importantly – she understands how to adapt her approach accordingly. She builds strong relationships with her clients by proactively managing expectations, timelines, and all the other details along the way. She holds a Bachelor of Science in Apparel Merchandising and a minor in Business from Auburn University.
- Keenan Jacksonaccount coordinator×Keenan Jacksonaccount coordinator
Keenan is a creative and passionate marketing professional with experience in social media management, SEO, and event marketing. He developed his love for marketing through his work executing marketing campaigns for nonprofit organizations, live music, and independent artists. Keenan is a proud graduate of Howard University with a Bachelor of Arts in management communication. In his spare time, you can find him listening to music, reading, or jogging.
- Marissa Thompsonaccount director×Marissa Thompsonaccount director[email protected]
Marissa is an integrated marketing strategist with experience in implementing digital and print marketing campaigns, social media management, events and promotions. Prior to mdg, Marissa fell in love with event marketing at the National Automobile Dealers Association after consistently driving attendance to their annual meetings. She graduated from Howard University with a Bachelor of Business Administration in Marketing and makes multitasking look easy.
- Mark Shaykaaccount manager×Mark Shaykaaccount manager[email protected]
Mark earned a Bachelor of Science in Business Administration with a concentration in Marketing and a minor in Graphic Design from Lees-McRae College. Before joining mdg, he worked as a small business marketer primarily with wineries and real estate companies improving their collateral and social media. Outside of the office, Mark can be found on a golf course, a volleyball court, or in an area wine bar or vineyard.
- Melissa Lutesaccount manager×Melissa Lutesaccount manager
Melissa came to mdg with a bachelor’s degree in Business Administration with a concentration in Marketing from Loyola University of Maryland and experience with both agencies and non-profit organizations. She applies the same drive, energy and organizational acumen that helped her graduate cum laude to her role to mdg. Melissa is an expert at understanding clients’ needs and aligning agency resources to achieve them and she takes pride in helping her clients advance their goals and meet deadlines. Melissa treasures her Bernese and Lab and loves traveling, live music and spending time on the water.
- Michael Fountainaccount strategist×Michael Fountainaccount strategist
Michael is a curious and forward-thinking marketing professional with experience working for several leading domestic advertising agencies. His professional experience is rooted in account management, but over the years he has pivoted towards more strategic planning roles; from helping to define brands to developing digital, social media and content strategies for a variety of clients. At mdg, Michael uses research and data to help distill the agency’s vast experience and creativity into content and experiences that help to make a positive and demonstrable impact for our clients. Outside the office, Michael focuses on staying fit, enjoying the live music scene in the DC area and maintaining his “cool uncle” status with his nieces and nephew.
- Rachel Scharmannaccount director×Rachel Scharmannaccount director[email protected]
Rachel is a dynamic marketer with an eye for branding and design. Prior to joining mdg, she executed integrated marketing campaigns in the Public Relations and Communications events sector, where she honed her skills in social media, analytics, SEO and digital marketing. Rachel earned a Bachelor of Arts in Global Studies and minors in Graphic Design and Business from Lehigh University in Bethlehem, PA.
- Rae Fosinaaccount manager×Rae Fosinaaccount manager
Rae has a proven ability to grow trusted relationships and understand client needs to achieve their business goals. She came to mdg with agency experience executing cross-channel strategy approaches for customer solutions, focusing on Search, Social, Display and SEO which has been a great addition to the event marketing landscape.
Rae graduated with a bachelor’s in Business Economics with a concentration on Marketing and minor in Business Communications, which provided the foundation for her account management career. Originally from New York, she enjoys live music, traveling, and getting engrossed in a good book.
- Sara Balitisenior account director×Sara Balitisenior account director[email protected]
As both a dreamer and a doer, Sara is adept at distilling big-picture ideas into actionable solutions. Her strengths lie in creating bespoke strategies (both short and long-term) for her clients and shepherding them from conception to completion. After nearly three decades in Washington, D.C., Sara packed up her Bachelor of Arts degree in Communication with a focus in Public Relations from the University of Maryland, and brought it to London, UK, where she can serve European clients’ needs.
Reston Account Services
- Abbey Dahlinaccount manager×Abbey Dahlinaccount manager[email protected]
With a degree in organizational communication studies from James Madison University and roots in Hawaii, Abbey possesses an aloha spirit as well as a philosophy that obstacles are just opportunities in disguise. Abbey began her journey with the Freeman family, where she expanded her skills in event production and strategic brand management. Since joining mdg, Abbey’s innovative communication skills and passionate approach to account services consistently lead to client success. When she’s not working, you can find Abbey sipping coffee, traveling and SUPing off the coast of Oahu.
- Amie Cangelosisenior account director×Amie Cangelosisenior account director[email protected]
Amie is a dynamic marketer and project manager with a sharp eye for detail. She believes in using customer research to guide strategic initiatives and closely analyzing data and metrics to maximize campaign impact for her clients. Prior to joining mdg, Amie spent more than a decade at Reed Exhibitions where she worked across a number of industry trade shows and led the marketing campaigns for the security & life safety event portfolio. She received a bachelor’s degree in Business Administration from the University of North Carolina at Chapel Hill.
- Anuja Mineraccount director×Anuja Mineraccount director[email protected]
A driven leader who believes member needs should always be the top priority when developing strategic campaigns for her clients, Anuja comes to mdg with a strong marketing, membership and association background that encompasses dairy, butter, restaurant and helicopter industries. Originally from India and Canada, with a bachelor’s degree in business administration and marketing from University of Michigan, Anuja’s global perspective and attention to detail shine through her work. When she’s not in the office, Anuja embraces family time, which includes scrabble, line dancing, community service and watching her Wolverines crush their opponents on the playing field (Go Blue!).
- Cassandra Youngaccount manager×Cassandra Youngaccount manager[email protected]
Cassandra has a nearly insatiable curiosity and an entrepreneurial spirit where she is driven by those “aha!” moments, the feeling you get when you discover or execute new marketing methodologies that are truly epiphanic. This has led her to a mix of agency and in-house corporate marketing experiences, where she’s marketed everything from security and casino gaming to federal IT, pop culture, book publishing and more. Cassandra is a high-energy, passionate people person and believes that a flexible balance of creativity, attention to detail, collaboration and strategy is recipe in delivering the mdg brand promise to her clients. Originally from Connecticut, she enjoys traveling, spending time with family, being outdoors and channeling her inner-Martha Stewart.
- Chereen Zakiaccount director×Chereen Zakiaccount director
Chereen is a gregarious and energetic marketer who takes pride in her precision, and “extra mile” approach when it comes to maximizing growth for her clients at mdg. She has a master’s degree from Georgetown University in Culture, Communication, and Technology. Her professional experience includes a decade of domestic and international work in omnichannel marketing and content strategy and development. From Dubai to New York, Chereen has lived and worked around the world, producing viral-content for Forbes and working with clients ranging from Sheikhs to global pharmaceuticals. She has a passion for taking on cooking challenges and exploring different cultures with guests on her podcast.
- Christine Johnsonaccount director×Christine Johnsonaccount director[email protected]
Christine is laser focused on driving results for her clients, working with the mdg team to blend data-driven strategies with impactful creative to achieve measurable goals. With a bachelor’s degree in Marketing Communications from Emerson College and a background in digital and content marketing for clients including Panera Bread, Chevrolet, Hitachi, TBS, and GED Testing Service, Christine is a constant learner who holds herself to a high standard of excellence. Outside the office, you can find her curled up with a good book and her Boston Terrier, Miss Moneypenny.
- Jennifer Jones, CAEvice president of strategic account management×Jennifer Jones, CAEvice president of strategic account management[email protected]
Jennifer helps mdg’s association clients advance a broad range of organizational initiatives. Leveraging in-depth knowledge of industries and audiences, she and her team develop and execute communication and marketing plans to increase membership, promote professional certifications and development opportunities, spark engagement, build participation in events and support sales, sponsorship and revenue objectives. She’s a proud Certified Association Executive with two “Power of A” awards from The Center for Association Leadership adorning her bookshelf – along with pictures of her husband, two sons and adorable dog Griff. Her love for association marketing is matched only by her love of sunshine, adventure and dinner parties.
- Jordan Bydumeaccount coordinator×Jordan Bydumeaccount coordinator[email protected]
Jordan is a passionate marketing professional with experience in association event marketing, digital marketing and expo management. At mdg, Jordan collaborates with account and creative teams as well as specialists to execute results-driven campaigns. Obtaining a master’s degree in Fashion Marketing is one of her biggest accomplishments. In her spare time, you can find her eating tacos or spending time with family.
- Kate Frantzaccount director×Kate Frantzaccount director
Functioning at the intersection of creativity and strategy, Kate brings years of marketing, communications and public relations experience to mdg. Her passion for the field was affirmed by a fashion show during college in which she was selected to head communications efforts for the show. Over the following decade, Kate has grown her expertise while working with numerous nonprofit organizations, restaurants, events and media companies. Kate is a native of the Washington, D.C., area who enjoys soaking up the sun by the water and volunteering with a local animal rescue.
- Lindsay Davissenior account director×Lindsay Davissenior account director[email protected]
Lindsay is a proven project manager for a variety of mediums, including public relations, direct mail, and relationship management. Prior to joining mdg, Lindsay worked primarily with federal and local government clients to execute integrated marketing campaigns and develop print collateral. Lindsay earned a Bachelor of Arts in Communication Studies with a minor in Graphic Design from Longwood University.
- Lindsay Sheldonaccount strategist×Lindsay Sheldonaccount strategist[email protected]
Lindsay brings a unique perspective to mdg, having spent time at an advertising agency servicing Fortune 500 clients while also leading the marketing communications initiatives at an education association for a number of years. Lindsay has a background rooted in strategic planning and shareholder consensus building. She has experience in both B2C and B2B markets and enjoys developing creative, innovative and pragmatic solutions to meet client needs.
Lindsay holds both a Master of Arts in Integrated Marketing Communications and a Bachelor of Arts in Sociology from St. Bonaventure University. She is an avid football fan, board game enthusiast and lover of anything chocolate.
- Liz Irvineaccount director×Liz Irvineaccount director[email protected]
With a Master of Science in Integrated Marketing Communications from West Virginia University and marketing and event planning experience, Liz is equipped to take on any client challenge and turn it into an opportunity. She finds joy building relationships, executing multi-channel marketing plans and learning new things. Outside of work, Liz is a fitness enthusiast, reader, scrapbooker and avid watcher of Friends reruns.
- Monique dela Cruzaccount director×Monique dela Cruzaccount director
As a child, Monique loved two things: talking to strangers (much to her mother’s dismay) and staying up way past her bedtime, immersed in a book. Thankfully, these affinities translated into a passion for people and content creation, traits that have served her well in her marketing career. She believes strongly in data-driven strategies, and has experience in various industries, from healthcare to cybersecurity. Born and raised in the Philippines, Monique enjoys traveling, cooking, and spending time with her two bunnies (Peanut Bunner and Oreo).
- Noura Bayoumiaccount manager×Noura Bayoumiaccount manager[email protected]
With a Bachelor of Science in journalism, Noura brings strong editorial skills (as well a strong commitment to deadlines) to mdg. Previously, she worked for a trade association in Washington, D.C., performing project management tasks, event marketing, email marketing, social media and content development. Outside of work, Noura enjoys meditation, yoga and exercise.
- Sara Fellowsaccount director×Sara Fellowsaccount director[email protected]
Sara has diverse experience in event management, association and magazine marketing as well as hospitality PR. She strives to contextually understand client needs, lend a hand wherever one is needed and provide the best work in a timely manner for her clients. Armed with a bachelor’s degree in Marketing from George Mason University, she combines creativity, cleverness and a can-do attitude in her approach. When she’s not keeping everyone on track, Sara can be found checking out new restaurants, channeling her inner Joanna Gaines or spending time with her pups (Lincoln + Riley).
- Shannon Darlingaccount manager×Shannon Darlingaccount manager[email protected]
Shannon brings a diverse set of skills to mdg from her experience in event planning, marketing, and customer sales service. Previously spearheading events & marketing for smaller organizations, she has a comprehensive understanding of strategic marketing goals and how to achieve them. When she’s not dedicating her time to her work she’s likely to be listening to music, working on her fitness, or planning her next adventure.
- Shauna Petersvice president of strategic account management×Shauna Petersvice president of strategic account management[email protected]
Shauna is a strategic problem-solver and ardent project manager. A creative thinker and detailed executer, she utilizes data-informed decision making to guide association clients through project timelines with a results-focused eye. Prior to joining mdg, Shauna served the public sector events market, including government and education technology with re-evaluation and re-positioning campaigns. She is a graduate of the University of Virginia with a double major in English and Sociology.
San Diego Account Services
- Emily Goldingaccount strategist×Emily Goldingaccount strategist[email protected]
Emily is a marketing communications leader and strategic problem-solver who believes that a flexible balance of creativity, attention to detail and data-driven logic is key in delivering the mdg brand promise to her clients. She has overseen marketing and events in a wide range of industries including audio visual, spa and wellness, solar power, organic beauty, sustainability, and real estate, and is poised to master the nuances of new industries. Having graduated from the University of California, Santa Barbara with a double Bachelor of Arts degree in Communication and Environmental Studies, she is excited to soon complete her MBA with a specialty in marketing from West Texas A&M Business School. Emily loves authentic bagels, listening to NPR podcasts (such as “A Way with Words” and “This American Life”), and playing with her dogs, Lola and Benicio.
- Kate Ammermanaccount director×Kate Ammermanaccount director[email protected]
Kate found her career calling in marketing at the crossroads where words matter, images evoke, experiences transform and actions mean everything. With prior experience as an in-house Marketing Manager, Industry Association Committee Member and member of the Board of Directors for a non-profit organization, her ability to recognize and navigate clients’ pain points and business objectives comes intuitively. An innovative thinker, driven by data and fueled by client success, Kate manages the execution of campaigns from conceptual to tactical. When not in the office she can be found at the local yoga studio, exploring around the globe or traveling the world of music as a performance reviewer. Kate is a fourth-generation Californian and settled in San Diego while earning a Bachelor of Arts degree in Integrated Marketing Communications from San Diego State University.
- Tyler Dayaccount director×Tyler Dayaccount director
A marketing and creative strategist with experience in nonprofit, corporate and agency environments, Tyler uses his broad skill set to carry ideas from concept to strategy to execution.
Evidenced by his long and winding academic journey—which includes three degrees and stops on all three coasts (hello, Chicago)—Tyler’s insatiable curiosity and pursuit of learning shaped a mindset that continually delivers new ideas to clients and colleagues to help overcome the most intractable challenges.
A writer at heart, Tyler’s free time is spent tinkering with two unfinished novels, seeing every new movie or show people tell you to see and chasing new experiences wherever they may come.