our team

At mdg, experienced event and association professionals, strategy gurus, branding experts, digital dynamos, creative geniuses, research nerds, multi-linguists and other uniquely qualified marketing and public relations professionals work together to achieve positive results for event and association clients.

Agency Management

  • Allyson Larson
    Allyson Larson
    director of finance and accounting
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    Allyson Larson
    Allyson Larson
    director of finance and accounting

    Allyson has extensive experience in the accounting field through working with over 30 companies in multiple industries as a consulting accountant. She holds a bachelor’s degree and award for outstanding academic achievement in economics and accounting from the University of California, Santa Barbara. She also holds a California Single Subject Mathematics Credential that allows her to bring a unique approach to her collaboration and management style. Allyson brings her positive energy, passion for numbers, commitment and discernment to further the growth and development of the mdg accounting team. When she’s not in the office, Allyson is indulging in the “FunFitFoodieSD” side of herself with her husband in the beautiful, sunny San Diego weather. On weekends, you can find her at San Diego’s festivals, Padres games, exercising, trying new restaurants, bowling or playing games.

    allyson@mdg.agency
    • Caitlin Fox
      Caitlin Fox
      vice president and marketing strategist
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      Caitlin Fox
      Caitlin Fox
      vice president and marketing strategist

      Even at the tender age of 8, Caitlin could read the writing on the wall: Lemonade’s heyday had come and gone. Thus, she began her marketing career as sole proprietor of the only fresh grapefruit juice stand in the neighborhood. Thanks to the use of innovative thinking, a clear competitive differentiator and a keen understanding of her audience, she enjoyed the sweet (or in this case, sour) taste of success for the first time. In the intervening years, she’s used the same recipe to market conferences and trade shows within a wide range of industries, including healthcare, renewable energy, media, technology and luxury goods. Now armed with two Master of Business Administration degrees in Marketing and International Business, Caitlin’s tools may be more sophisticated, but her goal is the same: to help clients create and seize opportunities based on market conditions and to stand out in a world of sameness.

      caitlin.fox@mdg.agency
      • Jacquelyn Wells
        Jacquelyn Wells
        senior vice president
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        Jacquelyn Wells
        Jacquelyn Wells
        senior vice president

        Jacquelyn joined mdg in 2007 as a member of the account services team. She’s since earned a Master of Business Administration from the University of San Diego and has been instrumental in driving and managing the agency’s exponential growth. In her current role, she consults directly for and leads teams serving event clients in myriad industries, from food and beverage to technology, healthcare, and more. Specifically, she has developed campaigns to acquire, engage and retain attendees for clients such as the International Baking Industry Exposition, AUVSI XPONENTIAL, and World of Concrete. Jacquelyn has lived, studied, and worked overseas and is currently leading an initiative to streamline the onboarding and training of new agency employees.

        jacquelyn@mdg.agency
        • Jenn Rapping
          Jenn Rapping
          talent acquisition and HR manager
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          Jenn Rapping
          Jenn Rapping
          talent acquisition and HR manager

          Jenn has extensive experience in the human resources field within the hospitality and non-profit industries. She holds a bachelor’s degree in Communication from University of California, Santa Barbara and specializes in talent acquisition. She has a true passion for finding amazing talent to join the mdg family. Jenn is a San Diego native, and when not enjoying the beautiful California sunshine, she can be found on her mat, practicing yoga.

          jenn.rapping@mdg.agency
          • Kerry McAuliffe
            Kerry McAuliffe
            accounting generalist
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            Kerry McAuliffe
            Kerry McAuliffe
            accounting generalist

            Kerry brings her enthusiasm and experience in payroll, accounting and human resources to the mdg team. After receiving her bachelor’s degree in finance from Providence College, she has held positions in private banking, higher education, marketing and technology companies. She loves connecting with people, especially those who share in her obsessions of dogs and East Coast pizza. When Kerry’s not spoiling her Shih Tzu, Tucker, she can be found hiking, traveling, getting splat points at Orangetheory or enjoying cocktails with friends and family.

            kerry@mdg.agency
            • Kimberly Hardcastle-Geddes, CEM
              Kimberly Hardcastle-Geddes, CEM
              president
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              Kimberly Hardcastle-Geddes, CEM
              Kimberly Hardcastle-Geddes, CEM
              president

              With 18 years of event marketing experience, a Master of Science in Business Administration and an uncanny ability to switch from left-brain to right-brain thinking (and back again), Hardcastle blends focus and discipline with innovative thinking and creativity to craft unique solutions for agency clients. She’s a CEM faculty member, a Krakoff Leaders Institute alumna, the editor of mdg’s marketing newsletter, a presenter of industry seminars on strategic marketing planning and, most importantly, an integral collaborator for several prominent association and event clients across in the country. She’s also a mom, runner, reader, lover of east coast cities and west coast beaches and is known to eat lunch at her desk as early as 9:15 a.m.

              kimberly@mdg.agency
              • Rogers Young
                Rogers Young
                staff accountant
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                Rogers Young
                Rogers Young
                staff accountant

                Rogers Young has been in the accounting space for over 20 years supporting technological, nonprofit and government contracting industries. In his spare time, he enjoys raising his beautiful daughters, indulging in all of what life has to offer and in constant pursuit of trying to procure the latest limited-edition sneakers.

                rogers.young@mdg.agency
                • Shauna Peters
                  Shauna Peters
                  vice president and marketing strategist
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                  Shauna Peters
                  Shauna Peters
                  vice president and marketing strategist

                  Shauna is a strategic problem-solver and ardent project manager. A creative thinker and detailed executer, she utilizes data-informed decision making to guide association clients through project timelines with a results-focused eye. Prior to joining mdg, Shauna served the public sector events market, including government and education technology with re-evaluation and re-positioning campaigns. She is a graduate of the University of Virginia with a double major in English and Sociology.

                  shauna@mdg.agency
                  • Stacy Helbing
                    Stacy Helbing
                    traffic manager
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                    Stacy Helbing
                    Stacy Helbing
                    traffic manager

                    With a diverse work background, Stacy has been involved in marketing and advertising for many different industries: motorcycles, crafting supplies, and commercial real estate, just to name a few. Her progression into a traffic management role was a natural one because she enjoys daily multi-tasking, detailed organization, and having her hands on projects that flow through every department of the agency. When she’s not at work, she loves anything related to the ocean and taking pictures. Her perfect San Diego afternoon would include fish tacos and a cold beer by the water.

                    stacy@mdg.agency
                    • Svetlana Pyntikova
                      Svetlana Pyntikova
                      agency sales and marketing manager
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                      Svetlana Pyntikova
                      Svetlana Pyntikova
                      agency sales and marketing manager

                      With a degree in Theatre and German from NYU, Svetlana’s experience living in multiple countries and speaking multiple languages brings a global-cultural aspect to her work at mdg. Her fine arts background infuses her marketing work with empathy and storytelling, from content creation and project management to data analysis and multi-channel strategy. Outside of work, you can find her teaching dance, reading like her life depends on it, hand lettering, and exploring nature and the arts and culture scene.

                      sveta.pyntikova@mdg.agency

                      Account Services and Strategy

                      • Abbey Dahlin
                        Abbey Dahlin
                        associate account director
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                        Abbey Dahlin
                        Abbey Dahlin
                        associate account director

                        With a degree in organizational communication studies from James Madison University and roots in Hawaii, Abbey possesses an aloha spirit as well as a philosophy that obstacles are just opportunities in disguise. Abbey began her journey with the Freeman family, where she expanded her skills in event production and strategic brand management. Since joining mdg, Abbey’s innovative communication skills and passionate approach to account services consistently lead to client success. When she’s not working, you can find Abbey sipping coffee, traveling and SUPing off the coast of Oahu.

                        abbey.dahlin@mdg.agency
                        • Angelique Sargent
                          Angelique Sargent
                          associate account director
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                          Angelique Sargent
                          Angelique Sargent
                          associate account director

                          With experience working for a diverse range of brands, Angelique brings a well-versed knowledge of social media, print and digital marketing to mdg. Obtaining a bachelor’s in business administration from Emory University’s Goizueta Business School serves as one of many milestones in her career. She’s known for her on-point organizational skills, knack for problem-solving and passion for storytelling. While she’s a native Washingtonian, Angelique loves finding new ways to rediscover her city.

                          angelique@mdg.agency
                          • Ben Radomsky
                            Ben Radomsky
                            account coordinator
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                            Ben Radomsky
                            Ben Radomsky
                            account coordinator

                            Ben started at mdg as an intern while studying at the University of Virginia. After graduation, he gained experience working in the nonprofit space before finding that his true passion lies in communications — raising awareness and showcasing clients’ work and progress. He then joined mdg full time, where he works on both the client and agency side, keeping our widespread mdg family connected. Outside of the office, you can find him at the movies, the gym or a museum.

                            ben.radomsky@mdg.agency
                            • Cassandra Young
                              Cassandra Young
                              senior account director
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                              Cassandra Young
                              Cassandra Young
                              senior account director

                              Cassandra has a nearly insatiable curiosity and an entrepreneurial spirit where she is driven by those “aha!” moments, the feeling you get when you discover or execute new marketing methodologies that are truly epiphanic. This has led her to a mix of agency and in-house corporate marketing experiences, where she’s marketed everything from security and casino gaming to federal IT, pop culture, book publishing and more. Cassandra is a high-energy, passionate people person and believes that a flexible balance of creativity, attention to detail, collaboration and strategy is recipe in delivering the mdg brand promise to her clients. Originally from Connecticut, she enjoys traveling, spending time with family, being outdoors and channeling her inner-Martha Stewart.

                              cassandra@mdg.agency
                              • Chelsea Gregory
                                Chelsea Gregory
                                senior account director
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                                Chelsea Gregory
                                Chelsea Gregory
                                senior account director

                                Chelsea’s extensive experience leading attendee acquisition campaigns in the B2B conference space has equipped her with the ability to think strategically and creatively. Leveraging those skills, her customer-first approach and digital marketing savvy, she has helped bring over 60 events to market across various industries. As an Upstate New Yorker transplanted in Chicago, Chelsea enjoys the hustle of city living — with a balance of nature and adventure.

                                chelsea.gregory@mdg.agency
                                • Christine Tanis
                                  Christine Tanis
                                  account coordinator
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                                  Christine Tanis
                                  Christine Tanis
                                  account coordinator

                                  Christine brings a valuable background to mdg, having professional experience in entertainment and event planning, production and promotion. With a degree in marketing and professional writing from the University of Maryland, College Park, she takes pride in her knack for developing strategic solutions to marketing challenges. Her creative enthusiasm knows no bounds, and in her spare time, she is an avid reader of contemporary and fantasy novels, loves to craft crochet accessories for her friends and family and enjoys mastering her favorite songs on her acoustic guitar.

                                  christine.tanis@mdg.agency
                                  • Emily Golding
                                    Emily Golding
                                    group director and account strategist
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                                    Emily Golding
                                    Emily Golding
                                    group director and account strategist

                                    Emily is a strategic marketing leader and problem-solver who believes that a flexible balance of creativity, logic and innovation is key for delivering the mdg brand promise to her clients. Informed by data-driven insights and inspired by igniting emotional connections, she and her team of marketing aficionados develop marketing strategies that cut through the noise, breathe new life into established brands, uncover game-changing audience insights and execute flawless tactical campaigns to deliver on organizational goals.

                                    emily@mdg.agency
                                    • Greg Barengolts
                                      Greg Barengolts
                                      account coordinator
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                                      Greg Barengolts
                                      Greg Barengolts
                                      account coordinator

                                      Greg received his bachelor’s degree in strategic advertising from Virginia Commonwealth University. Greg brings his curiosity, passion and energy to mdg and the work he does with our clients. His accounts benefit from his love for connecting with people and learning about a range of industries. Beyond the professional realm, Greg can be found exploring the world with friends or tackling long-distance runs.

                                      greg.barengolts@mdg.agency
                                      • Ingrid Thorson
                                        Ingrid Thorson
                                        group director and account strategist
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                                        Ingrid Thorson
                                        Ingrid Thorson
                                        group director and account strategist

                                        Ingrid has an extensive background in trade association marketing and communications. Her skillset includes creating streamlined and thought-provoking messaging, developing creative event promotions and managing overall brand identity and reputation. Ingrid brings years of experience to mdg. Her adventure began at the Roller Skating Association in Indianapolis, then the Professional Association of Innkeepers in Philadelphia and lastly the National Golf Course Owners Association in Charleston. Ingrid enjoys exploring the city parks with her Shiba Inu dog, Kobe, in her free time.

                                        ingrid@mdg.agency
                                        • JC Zambrano
                                          JC Zambrano
                                          account director
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                                          JC Zambrano
                                          JC Zambrano
                                          account director

                                          With a passion for keeping up with marketing trends and a determination that drives successful campaign results, JC approaches every challenge with the mindset of an invested partner. He comes to mdg with experience developing and leading omni-channel marketing initiatives for agency clients, associations and higher education. He earned his bachelor’s degree with a concentration in international marketing from American University and his master’s in international marketing from Boston University. When not watching, writing about or attending a soccer match, JC enjoys spending time with his family, going on hikes and planning movie nights.

                                          jc.zambrano@mdg.agency
                                          • Jennifer Jones, CAE
                                            Jennifer Jones, CAE
                                            vice president of strategic account management
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                                            Jennifer Jones, CAE
                                            Jennifer Jones, CAE
                                            vice president of strategic account management

                                            Jennifer helps mdg’s association clients advance a broad range of organizational initiatives. Leveraging in-depth knowledge of industries and audiences, she and her team develop and execute communication and marketing plans to increase membership, promote professional certifications and development opportunities, spark engagement, build participation in events and support sales, sponsorship and revenue objectives. She’s a proud Certified Association Executive with two “Power of A” awards from The Center for Association Leadership adorning her bookshelf – along with pictures of her husband, two sons and adorable dog Griff. Her love for association marketing is matched only by her love of sunshine, adventure and dinner parties.

                                            jjones@mdg.agency
                                            • Jess Hammett
                                              Jess Hammett
                                              marketing strategist
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                                              Jess Hammett
                                              Jess Hammett
                                              marketing strategist

                                              Jess is an experienced association marketer who strongly believes that putting the customer at the forefront of every effort is the key to long-term growth and loyalty. She is obsessed with marketing strategy, customer experience and creating relevant, targeted campaigns for each client. Jess is happiest while on-site at association conferences, where she gets to meet unique communities of people who unite with the specific goal of sharing and learning together. Jess also loves to put her strategy skills to work at board game night or when planning unusual vacations. In her free time, she can be found on a hike with her dog or cuddled up with her cat watching bad TV.

                                              jess.hammett@mdg.agency
                                              • Julia Ruxer
                                                Julia Ruxer
                                                senior account director
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                                                Julia Ruxer
                                                Julia Ruxer
                                                senior account director

                                                Julia excels at keeping campaigns organized and on track, thanks to her affinity for color-coded to-do lists. Having spent her entire career executing membership and event campaigns, she understands the value of a strong CTA and the nimbleness needed to execute a successful plan for non-profit organizations and associations. When she’s not crafting new marketing strategies and identifying opportunities for her mdg clients, you’ll find her wherever live music is playing and brussels sprouts are on the menu.

                                                julia.ruxer@mdg.agency
                                                • Kate Ammerman
                                                  Kate Ammerman
                                                  senior account director
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                                                  Kate Ammerman
                                                  Kate Ammerman
                                                  senior account director

                                                  Kate found her career calling in marketing at the crossroads where words matter, images evoke, experiences transform and actions mean everything. With prior experience as an in-house Marketing Manager, Industry Association Committee Member and member of the Board of Directors for a non-profit organization, her ability to recognize and navigate clients’ pain points and business objectives comes intuitively. An innovative thinker, driven by data and fueled by client success, Kate manages the execution of campaigns from conceptual to tactical. When not in the office she can be found at the local yoga studio, exploring around the globe or traveling the world of music as a performance reviewer. Kate is a fourth-generation Californian and settled in San Diego while earning a Bachelor of Arts degree in Integrated Marketing Communications from San Diego State University.

                                                  kammerman@mdg.agency
                                                  • Kate Frantz
                                                    Kate Frantz
                                                    senior account director and marketing operations manager
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                                                    Kate Frantz
                                                    Kate Frantz
                                                    senior account director and marketing operations manager

                                                    Functioning at the intersection of creativity and strategy, Kate brings years of marketing, communications and public relations experience to mdg. Her passion for the field was affirmed by a fashion show during college in which she was selected to head communications efforts for the show. Over the following decade, Kate has grown her expertise while working with numerous nonprofit organizations, restaurants, events and media companies. Kate is a native of the Washington, D.C., area who enjoys soaking up the sun by the water and volunteering with a local animal rescue.

                                                    kfrantz@mdg.agency
                                                    • Katy Smith
                                                      Katy Smith
                                                      account director
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                                                      Katy Smith
                                                      Katy Smith
                                                      account director

                                                      Having worked in the consumer goods and manufacturing industries, Katy has diverse experience marketing to retailers, engineers, and other business leaders and – most importantly – she understands how to adapt her approach accordingly.  She builds strong relationships with her clients by proactively managing expectations, timelines, and all the other details along the way. She holds a Bachelor of Science in Apparel Merchandising and a minor in Business from Auburn University.

                                                      katy@mdg.agency
                                                      • Lindsay Davis
                                                        Lindsay Davis
                                                        group director
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                                                        Lindsay Davis
                                                        Lindsay Davis
                                                        group director

                                                        Lindsay is a proven project manager for a variety of mediums, including public relations, direct mail, and relationship management. Prior to joining mdg, Lindsay worked primarily with federal and local government clients to execute integrated marketing campaigns and develop print collateral. Lindsay earned a Bachelor of Arts in Communication Studies with a minor in Graphic Design from Longwood University.

                                                        lindsay@mdg.agency
                                                        • Liz Irvine
                                                          Liz Irvine
                                                          senior account director
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                                                          Liz Irvine
                                                          Liz Irvine
                                                          senior account director

                                                          With a Master of Science in Integrated Marketing Communications from West Virginia University and marketing and event planning experience, Liz is equipped to take on any client challenge and turn it into an opportunity. She finds joy in building relationships, executing multi-channel marketing plans and learning new things. Outside of work, Liz is a fitness enthusiast, reader, scrapbooker and avid watcher of Friends reruns.

                                                          lirvine@mdg.agency
                                                          • Liz Sakellarides
                                                            Liz Sakellarides
                                                            account director
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                                                            Liz Sakellarides
                                                            Liz Sakellarides
                                                            account director

                                                            Liz received her master’s degree in marketing from American University in 2014 and has been serving clients across a breadth of industries ever since. With her passion for problem-solving and her commitment to driving business growth and developing successful campaigns, Liz has helped businesses of all sizes achieve their marketing goals. To stay up to date with the latest marketing trends and industry changes, Liz works as an adjunct professor at American University teaching integrated marketing communications. 

                                                            liz.sakellarides@mdg.agency
                                                            • Melanie Zajac
                                                              Melanie Zajac
                                                              account manager
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                                                              Melanie Zajac
                                                              Melanie Zajac
                                                              account manager

                                                              By approaching campaigns from both the creative and strategic perspectives, Melanie helps mdg’s account and creative teams implement innovative campaigns that generate positive results. Her diverse background includes executing data-driven strategies in a wide range of industries, including healthcare, sports marketing and entertainment. When she’s not in the office, you can find her trying out different restaurants in the DMV (D.C., Maryland and Virginia) area, embarking on a new DIY project and listening to anything true crime.

                                                              melanie.zajac@mdg.agency
                                                              • Paige Nank
                                                                Paige Nank
                                                                account manager
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                                                                Paige Nank
                                                                Paige Nank
                                                                account manager

                                                                Before mdg, Paige attended the University of Virginia and got her master’s in Marketing and Management. There, she found her passion for brand development and marketing strategy, which she utilizes to create unique marketing solutions. She also relies on her ability to thrive in a dynamic, fast-paced work environment to efficiently deliver actionable results. When she is not in the office, she is catching up on her favorite reality TV shows, looking for the next group workout class to try, or attending a live concert with her friends.

                                                                paige.nank@mdg.agency
                                                                • Rachel Altman
                                                                  Rachel Altman
                                                                  account director
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                                                                  Rachel Altman
                                                                  Rachel Altman
                                                                  account director

                                                                  Rachel likes to refer to herself as a “marketeer” because she combines her strategic thinking and creativity into the best campaigns for her clients (like a Disney Imagineer, but for marketing). She is fluent in multiple marketing languages including, but not limited to, SEO, paid search, paid social, paid media, creative campaign development, positioning and messaging, product marketing, content development and UX design. Outside of work, she likes to spend time running, doing yoga, reading, eating and being with friends and family but most of all she enjoys spending time with (or hiding from) her crazy orange cat, Lilleth James.

                                                                  rachel.altman@mdg.agency
                                                                  • Rachel Gellman
                                                                    Rachel Gellman
                                                                    account director
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                                                                    Rachel Gellman
                                                                    Rachel Gellman
                                                                    account director

                                                                    A New Jersey native, Rachel received her bachelor’s degree in communications from the University of Maryland and earned a Master of Science in marketing from Johns Hopkins University. She loved the D.C. area so much, she decided to make it her adopted home. Rachel came to mdg with extensive agency experience after spending nearly 15 years honing her marketing skills at several associations. She has a knack for truly understanding the client’s needs and translating that to winning marketing strategies and successful campaigns. When she’s not busy running client campaigns, you can spot Rachel running trails, at Orangetheory classes, cheering on the Terps and Nats and posting about the D.C.-area food scene.

                                                                    rachel.gellman@mdg.agency
                                                                    • Rachel Scharmann
                                                                      Rachel Scharmann
                                                                      senior account director
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                                                                      Rachel Scharmann
                                                                      Rachel Scharmann
                                                                      senior account director

                                                                      Rachel is a dynamic marketer with an eye for branding and design. Prior to joining mdg, she executed integrated marketing campaigns in the Public Relations and Communications events sector, where she honed her skills in social media, analytics, SEO and digital marketing. Rachel earned a Bachelor of Arts in Global Studies and minors in Graphic Design and Business from Lehigh University in Bethlehem, PA.

                                                                      rscharmann@mdg.agency
                                                                      • Rachel Schrichte
                                                                        Rachel Schrichte
                                                                        account director
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                                                                        Rachel Schrichte
                                                                        Rachel Schrichte
                                                                        account director

                                                                        Rachel’s love of marketing, events and project management led her to the corporate and non-profit arenas, where she drove lead acquisition and pipeline advancement for numerous organizations through the use of email campaigns, multi-channel nurture programs and participation in large industry trade shows. She’s also played a significant role in organizing highly successful fundraising events. Rachel earned a BS in business administration with an emphasis in marketing from the University of Colorado and holds a Project Management Professional (PMP) certification. When she isn’t traveling, you’ll find her at the beach with her dog, Mousse, binge watching the latest crime documentary series while doing jigsaw puzzles or (attempting to) surf.

                                                                        rachel.schrichte@mdg.agency
                                                                        • Rae Fosina
                                                                          Rae Fosina
                                                                          account director
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                                                                          Rae Fosina
                                                                          Rae Fosina
                                                                          account director

                                                                          Rae has a proven ability to grow trusted relationships and understand client needs to achieve their business goals. She came to mdg with agency experience executing cross-channel strategy approaches for customer solutions, focusing on Search, Social, Display and SEO which has been a great addition to the event marketing landscape.

                                                                          Rae graduated with a bachelor’s in Business Economics with a concentration on Marketing and minor in Business Communications, which provided the foundation for her account management career. Originally from New York, she enjoys live music, traveling, and getting engrossed in a good book.

                                                                          rae@mdg.agency
                                                                          • Sam Rosenberg
                                                                            Sam Rosenberg
                                                                            account manager
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                                                                            Sam Rosenberg
                                                                            Sam Rosenberg
                                                                            account manager

                                                                            Priding himself on his versatile skill set and outgoing personality, Sam is ready and willing to take on any challenge and find out what makes others tick. A graduate of the University of Virginia, where he majored in media studies and English, Sam’s invaluable energy, creativity and artistic prowess provide a welcome spark to marketing endeavors at mdg. Outside of work, you’ll likely find Sam searching for his next pair of sneakers, watching standup comedy or playing tennis.

                                                                            samuel.rosenberg@mdg.agency
                                                                            • Samantha Brooks
                                                                              Samantha Brooks
                                                                              account manager
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                                                                              Samantha Brooks
                                                                              Samantha Brooks
                                                                              account manager

                                                                              Samantha comes to mdg with an extensive background in market research and insights, member engagement and strategic planning. She prides herself on her creative mindset and loves collaborating with her clients and diving deep into each campaign to discover new ideas. Samantha is a proud alum of Indiana University (Go Hoosiers!), lives in downtown Chicago and has a passion for adventure and trying new things. In her spare time, you can catch her playing with her corgi puppy, Marlin, solving The New York Times daily crossword and exploring all the exciting sights and sites in Chicago.

                                                                              samantha.brooks@mdg.agency
                                                                              • Sara Ali
                                                                                Sara Ali
                                                                                account coordinator
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                                                                                Sara Ali
                                                                                Sara Ali
                                                                                account coordinator

                                                                                At mdg, Sara imbues business strategies with the magic of marketing to improve organizational creativity. Her background includes marketing experience in diverse industries, including IT, hospitality, fashion and education. She holds her master’s in marketing and management from the University of Virginia, where she also received her bachelor’s in media studies. Outside of the office, she enjoys new experiences with friends, traveling, playing the piano and reading.

                                                                                sara.ali@mdg.agency
                                                                                • Sara Baliti
                                                                                  Sara Baliti
                                                                                  group director and account strategist
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                                                                                  Sara Baliti
                                                                                  Sara Baliti
                                                                                  group director and account strategist

                                                                                  As both a dreamer and a doer, Sara is adept at distilling big-picture ideas into actionable solutions. Her strengths lie in creating bespoke strategies (both short and long-term) for her clients and shepherding them from conception to completion. After nearly three decades in Washington, D.C., Sara packed up her Bachelor of Arts degree in Communication with a focus in Public Relations from the University of Maryland, and brought it to London, UK, where she can serve European clients’ needs.

                                                                                  sara@mdg.agency
                                                                                  • Sierra Hollinden
                                                                                    Sierra Hollinden
                                                                                    account director
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                                                                                    Sierra Hollinden
                                                                                    Sierra Hollinden
                                                                                    account director

                                                                                    Driven by work that allows for out-of-the-box thinking and creative solutioning, Sierra encourages her clients and teammates to push beyond what has worked before — and explore ideas with the potential to perform even better. Her knack for strategic thinking, design and tactical planning has led to many successful campaigns. She holds a Bachelor of Arts degree in advertising from Bradley University and enjoys indulging in Chicago’s restaurant scene, traveling to Europe, relaxing in parks with her dog Myka and perfecting baking recipes.

                                                                                    sierra.hollinden@mdg.agency
                                                                                    • Stacey Moses
                                                                                      Stacey Moses
                                                                                      account director
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                                                                                      Stacey Moses
                                                                                      Stacey Moses
                                                                                      account director

                                                                                      Stacey is an acclaimed marketing strategist and project manager with a talent for developing innovative concepts and turning complex ideas into actionable plans. After earning marketing degrees from the University of Michigan and the George Washington University, she spent more than a decade in the outdoor and cycling industries, bringing creative campaigns to life for renowned retailers and global brands. Now she applies her for passion for crafting engaging, comprehensive marketing solutions to her work at mdg, where she regularly exceeds her clients’ expectations.

                                                                                      stacey.moses@mdg.agency
                                                                                      • Tyler Day
                                                                                        Tyler Day
                                                                                        account strategist
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                                                                                        Tyler Day
                                                                                        Tyler Day
                                                                                        account strategist

                                                                                        A marketing and creative strategist with experience in nonprofit, corporate and agency environments, Tyler uses his broad skill set to carry ideas from concept to strategy to execution.

                                                                                        Evidenced by his long and winding academic journey—which includes three degrees and stops on all three coasts (hello, Chicago)—Tyler’s insatiable curiosity and pursuit of learning shaped a mindset that continually delivers new ideas to clients and colleagues to help overcome the most intractable challenges.

                                                                                        A writer at heart, Tyler’s free time is spent tinkering with two unfinished novels, seeing every new movie or show people tell you to see and chasing new experiences wherever they may come.

                                                                                        tyler@mdg.agency
                                                                                        • Tyler Watson
                                                                                          Tyler Watson
                                                                                          account manager
                                                                                          ×
                                                                                          Tyler Watson
                                                                                          Tyler Watson
                                                                                          account manager

                                                                                          Tyler received his bachelor’s degree in Integrated Marketing Communications from Illinois State University. He brings experience in project management, creative problem-solving and team synergy building to mdg. In his free time, Tyler likes to — regrettably — root for Chicago sports teams.

                                                                                          tyler.watson@mdg.agency
                                                                                          • Zaakirah Fofana
                                                                                            Zaakirah Fofana
                                                                                            account coordinator
                                                                                            ×
                                                                                            Zaakirah Fofana
                                                                                            Zaakirah Fofana
                                                                                            account coordinator

                                                                                            At mdg, Zaakirah is known for her boundless curiosity and relentless drive. She thrives on the challenge of infusing meaning into every marketing campaign and crafting narratives that not only captivate the target audience but also provoke thought and inspire action. She is a graduate of the University of Virginia, and when she’s not immersed in marketing, you’ll find Zaakirah unwinding through her favorite pastimes: traveling around the world, watching movies, perfecting her Pilates stretches, conquering new hiking trails or hitting the field for an exhilarating game of field hockey.

                                                                                            zaakirah.fofana@mdg.agency

                                                                                            Communications

                                                                                            • Ariana O’Rourke
                                                                                              Ariana O’Rourke
                                                                                              communications manager
                                                                                              ×
                                                                                              Ariana O’Rourke
                                                                                              Ariana O’Rourke
                                                                                              communications manager

                                                                                              Ariana’s years in the nonprofit sector eventually led her to mdg, where she leverages the power of storytelling (and the occasional silly joke) to drive innovative communications strategies tailored to each client’s goals. When she’s not crafting compelling narratives, you can find her brainstorming new DIY projects or cooking up — and then devouring — something scrumptious.

                                                                                              ariana.orourke@mdg.agency
                                                                                              • Christine Johnson
                                                                                                Christine Johnson
                                                                                                marketing strategist and content specialist
                                                                                                ×
                                                                                                Christine Johnson
                                                                                                Christine Johnson
                                                                                                marketing strategist and content specialist

                                                                                                Christine is a strategic content marketer who is passionate about developing and leveraging high-quality content to achieve meaningful business results. With 13 years of experience in marketing strategy, digital marketing, community management, and creative content production, Christine has had the pleasure of working with a diverse range of consumer and association clients including Panera Bread, Chevrolet, Hitachi, TBS, ASIS International, and the National Association of Secondary School Principals (NASSP). Outside the office, you can find her at the playground with her two kids or trying out a new recipe in her kitchen.

                                                                                                christine@mdg.agency
                                                                                                • Julie Franks
                                                                                                  Julie Franks
                                                                                                  director of public relations
                                                                                                  ×
                                                                                                  Julie Franks
                                                                                                  Julie Franks
                                                                                                  director of public relations

                                                                                                  Julie brings more than a decade of communications experience to mdg and has guided the successful efforts of a wide variety of corporate, association and nonprofit clients. She is experienced in the areas of public relations, social media, advertising, email marketing, website management, corporate communications and investor relations. She takes pride in leading effective integrated strategic communications strategies that support each organization’s mission and goals. Julie graduated from Penn State University and lives in Northern Virginia with her husband and two daughters. In her free time, she enjoys listening to crime and entertainment podcasts, cheering on the Nittany Lions, meticulously planning her next trip to Disney and being an enthusiastic cheer/soccer/swim/gymnastics mom.

                                                                                                  jfranks@mdg.agency
                                                                                                  • Sara Fellows
                                                                                                    Sara Fellows
                                                                                                    director of social media
                                                                                                    ×
                                                                                                    Sara Fellows
                                                                                                    Sara Fellows
                                                                                                    director of social media

                                                                                                    Sara began her career in hospitality PR, managing social media channels and drumming up press for notable Washington, D.C. nosheries — including the famed Le Diplomate. Her love for the events space eventually brought her to mdg, where she joined the Account Services team and assisted clients in navigating the murky waters of marketing live events during a pandemic. Now, as the director of social media, Sara helps clients leverage their social channels to stay on trend, garner engagement and foster community. When she isn’t hard at work, you’ll find her out at a new restaurant with her husband, head down in a good book or in the backwoods of Clifton, Va., with her dog Lincoln.

                                                                                                    sfellows@mdg.agency

                                                                                                    Creative

                                                                                                    • Anastacia Grenda
                                                                                                      Anastacia Grenda
                                                                                                      copywriter II
                                                                                                      ×
                                                                                                      Anastacia Grenda
                                                                                                      Anastacia Grenda
                                                                                                      copywriter II

                                                                                                      Anastacia Grenda has spent her careertelling stories, first as a newspaper and magazine editor, and more recently as a copywriter for clients ranging from luxury skincare brands to one of the nation’s leading cancer institutes. Her goal is to capture what makes each client unique and tell their story in a way that connects with their audiences. In her free time, Anastacia enjoys volunteering in her community, hiking, dancing and trying to keep up with the reading for her many book clubs.

                                                                                                      anastacia.grenda@mdg.agency
                                                                                                      • Caitlin Nelson
                                                                                                        Caitlin Nelson
                                                                                                        graphic designer III
                                                                                                        ×
                                                                                                        Caitlin Nelson
                                                                                                        Caitlin Nelson
                                                                                                        graphic designer III

                                                                                                        Caitlin brings extensive agency experience and knack for visual storytelling to mdg, where she makes everything from concept creation to branding strategy to content development look effortless. She enjoys applying the knowledge she gained while earning her B.A. in graphic design from San Diego State University to projects for clients in, as she says, “an eclectic mix of industries.” Outside of work, you’ll find Caitlin dancing and singing (badly) at a concert or strolling through an art gallery.

                                                                                                        caitlin.nelson@mdg.agency
                                                                                                        • Kacia Reilly
                                                                                                          Kacia Reilly
                                                                                                          group director, creative
                                                                                                          ×
                                                                                                          Kacia Reilly
                                                                                                          Kacia Reilly
                                                                                                          group director, creative

                                                                                                          With experience in fashion, retail, action sports, entertainment and health care, Kacia’s diverse background serves her well in an agency environment. She holds a Master of Arts in Design Strategy and Innovation from Rocky Mountain College of Art and Design and a Bachelor of Arts in Sociology from Saint Anselm College. Kacia’s creative serves as the platform on which mdg’s results-generating campaigns are built. When she’s not in her creative zone you can find her checking dream surf destinations off her bucket list.

                                                                                                          kacia@mdg.agency
                                                                                                          • Kerrin Marchese
                                                                                                            Kerrin Marchese
                                                                                                            copywriter III
                                                                                                            ×
                                                                                                            Kerrin Marchese
                                                                                                            Kerrin Marchese
                                                                                                            copywriter III

                                                                                                            Kerrin brings extensive writing experience to mdg, having served in creative roles across an array of industries. A large portion of her career was spent working in higher education marketing — a highly regulated field where she honed her copy writing and editing skills, building out style guidelines along the way. Though she considers herself a writer first, she believes, “To write is human, to edit is divine,” and brings an eagle-eyed focus to the copy she creates. When she isn’t brushing up on the latest entries in the AP Stylebook, Kerrin enjoys revisiting childhood favorites throughout New England, playing ice hockey and running through the redwoods of Northern California.

                                                                                                            kerrin.marchese@mdg.agency
                                                                                                            • Kristen Lilley
                                                                                                              Kristen Lilley
                                                                                                              graphic designer II
                                                                                                              ×
                                                                                                              Kristen Lilley
                                                                                                              Kristen Lilley
                                                                                                              graphic designer II

                                                                                                              With a Bachelor of Arts in Communication Design, Kristen brings experience designing for a variety of industries, including government, healthcare, finance and education. Passionate and detail-oriented, she loves finding creative solutions and helping bring client visions to life. When she is not designing, you can find Kristen testing out new recipes or checking out the many museums DC has to offer.

                                                                                                              kristen.lilley@mdg.agency
                                                                                                              • Kyle Covey
                                                                                                                Kyle Covey
                                                                                                                digital art director
                                                                                                                ×
                                                                                                                Kyle Covey
                                                                                                                Kyle Covey
                                                                                                                digital art director

                                                                                                                As a dedicated creative professional with more than 14 years of experience, Kyle specializes in creating and enhancing brand equity for highly targeted audiences. His passion lies in bringing out a brand’s story through as many mediums necessary. Kyle started in print sports marketing, working with some of the top brands, spent a few years in video production, and most recently, found his home in the world of branding and Ui/Ux design. As mdg’s digital art director, Kyle brings together all his skills to provide unique digital brand experiences for our clients which shape the customer journey and guide users to take action.

                                                                                                                kyle.covey@mdg.agency
                                                                                                                • Michelle Delapenha
                                                                                                                  Michelle Delapenha
                                                                                                                  art director
                                                                                                                  ×
                                                                                                                  Michelle Delapenha
                                                                                                                  Michelle Delapenha
                                                                                                                  art director

                                                                                                                  Michelle has over 20 years of experience working in corporate and non-profit marketing departments. She enjoys working with clients and taking their digital and print projects from vision to reality. She is a relocated Brit who, after many years of being in America, still loves all things British. Michelle has an undergraduate degree in Journalism with a Graphic Design concentration from Liberty University.

                                                                                                                  mdelapenha@mdg.agency
                                                                                                                  • Mike Sidlowski
                                                                                                                    Mike Sidlowski
                                                                                                                    art director
                                                                                                                    ×
                                                                                                                    Mike Sidlowski
                                                                                                                    Mike Sidlowski
                                                                                                                    art director

                                                                                                                    With many years of agency experience, Mike brings a multitude of advertising and design skills to mdg, from packaging to video production to illustration and beyond. Mike has a Bachelor of Science in graphic design from Towson University and a fine arts background from the Maryland Institute College of Art. Outside the office, he enjoys the beach, fishing and time with his family. It’s even better when he can combine all three. Prior to joining mdg, Mike wore many hats, providing creative direction for brands in the food service and hospitality industries.

                                                                                                                    mike.sidlowski@mdg.agency
                                                                                                                    • Nadia Bennet
                                                                                                                      Nadia Bennet
                                                                                                                      copywriter III
                                                                                                                      ×
                                                                                                                      Nadia Bennet
                                                                                                                      Nadia Bennet
                                                                                                                      copywriter III

                                                                                                                      Nadia is a Southern California native who has been on the East Coast for more than a decade, with a four-year interlude in Germany. She worked on email and website marketing for eBay and, prior to that, spent seven years as a book editor. Across all her roles, and in her role at mdg, the thread that connects her work is a passion for creating and editing content that knows its audience. Nadia studied English and French at the University of California, Santa Barbara. When not in the office, she can be found exploring farmers markets, listening to podcasts and making sure her two boys use adverbs correctly.

                                                                                                                      nadia.bennet@mdg.agency
                                                                                                                      • Shereé Whiteley
                                                                                                                        Shereé Whiteley
                                                                                                                        copy director
                                                                                                                        ×
                                                                                                                        Shereé Whiteley
                                                                                                                        Shereé Whiteley
                                                                                                                        copy director

                                                                                                                        As a journalist turned marketing copywriter, Sheree brings more than a decade of experience and wide range of skills to mdg. Her affinity for the written word prompted her to pursue a double major in communications and English with a journalism emphasis at Boise State University. After earning her degree, Sheree put her writing and editing savvy to work for publications and tech companies in Boise, San Francisco and Seattle before moving to San Diego and joining the mdg team. She adores alliteration, gets a kick out of eliminating superfluous commas and will seize any opportunity she has to use the word “revamp.” When she isn’t crafting content that both delights and inspires action, you’ll find her relaxing at the beach or heading to the airport to start a new adventure.

                                                                                                                        sheree@mdg.agency
                                                                                                                        • Susanne Mundt
                                                                                                                          Susanne Mundt
                                                                                                                          graphic designer III
                                                                                                                          ×
                                                                                                                          Susanne Mundt
                                                                                                                          Susanne Mundt
                                                                                                                          graphic designer III

                                                                                                                          With a master’s degree in Visual Communication from Burg Giebichenstein (University of Art and Design) in hand, Susanne packed her bags and moved from Germany to the United States in 1999. mdg discovered her in 2004, while working as a photographer’s assistant on a photo shoot, and she’s been creating award-winning work for the agency’s clients ever since. Prior to joining mdg, Susanne worked as a freelance designer for the San Diego Museum of Man and for Stahlphotographics, where she continues to moonlight during her free time.

                                                                                                                          susanne@mdg.agency
                                                                                                                          • Vanessa Page
                                                                                                                            Vanessa Page
                                                                                                                            copy director
                                                                                                                            ×
                                                                                                                            Vanessa Page
                                                                                                                            Vanessa Page
                                                                                                                            copy director

                                                                                                                            Vanessa brings two decades of writing and editing experience to mdg, having created content for Fortune 500 companies and industries ranging from gourmet food to fashion to online learning. Whatever the topic or industry, her goal remains the same: to fully understand the audience and their motivations so she can create a powerful, engaging message that truly connects. Prior to joining mdg, Vanessa developed digital and editorial content for QVC; print advertising for Macy’s East; and long-form direct mail and online marketing copy for The Great Courses. Vanessa received her Bachelor of Arts in Magazine Journalism and Master of Arts in Museum Studies, both from Syracuse University.

                                                                                                                            vanessa@mdg.agency

                                                                                                                            Data, Research and Insights

                                                                                                                            • Chace McGuyer
                                                                                                                              Chace McGuyer
                                                                                                                              data scientist
                                                                                                                              ×
                                                                                                                              Chace McGuyer
                                                                                                                              Chace McGuyer
                                                                                                                              data scientist

                                                                                                                              Chace speaks Python (the programming language … nothing to do with big snakes) and data fluently. An expert at implementing ETL data processes, she leverages supervised and unsupervised machine learning methods to translate data into powerful insights that facilitate more informed, strategic decision making. Chace holds a degree in machine learning and neural computation, which she puts to work crafting robust dashboards for mdg’s clients.

                                                                                                                              chace.mcguyer@mdg.agency
                                                                                                                              • Dorothy Koch
                                                                                                                                Dorothy Koch
                                                                                                                                senior director, research and insights
                                                                                                                                ×
                                                                                                                                Dorothy Koch
                                                                                                                                Dorothy Koch
                                                                                                                                senior director, research and insights

                                                                                                                                Dorothy Koch is a market research professional with more than 10 years’ experience conducting discovery, research and analysis using a variety of open-source and proprietary resources. She distills findings through frameworks, organizing complex information sets into accessible insights to help understand clients’ market size and landscape, benchmark against competition, target customers more effectively and anticipate market shifts and changes to innovate, expand and improve clients’ competitive advantage. Dorothy has helped clients in various industries, from construction to higher education, form their go-to-market strategies. She lives in Washington, D.C., with her little panther, Melvin, who revels in destroying her jigsaw puzzles and trying to knock over her water glasses.

                                                                                                                                dorothy.koch@mdg.agency
                                                                                                                                • Safa Khairy
                                                                                                                                  Safa Khairy
                                                                                                                                  senior director, insights and data marketing strategy
                                                                                                                                  ×
                                                                                                                                  Safa Khairy
                                                                                                                                  Safa Khairy
                                                                                                                                  senior director, insights and data marketing strategy

                                                                                                                                  Safa is a dynamic and driven research and marketing professional with more than 10 years of experience in digital brand strategy, consumer behavior, media consumption insights, and campaign management. She started her career in Dubai where she spearheaded data-driven strategies and built research products that drove business results for her clients on the agency side and her departments on the client side (with a focus on the Luxury, retail, and FMCG industries). She has a Masters in Media Studies, her experience, education and passion comes from leveraging data and insights to better understand target audiences’ behaviors, user experience and content consumption habits to craft effective digital marketing strategies that are culturally relevant but also deliver great business results. Safa currently lives in D.C. and when she’s not working, she loves to travel all over the world, experience new cultures and foods, and watch her favorite shows with her partner.

                                                                                                                                  safa@mdg.agency

                                                                                                                                  Digital, Paid Media and Web

                                                                                                                                  • Alexandria Crenshaw
                                                                                                                                    Alexandria Crenshaw
                                                                                                                                    associate director, email and marketing automation
                                                                                                                                    ×
                                                                                                                                    Alexandria Crenshaw
                                                                                                                                    Alexandria Crenshaw
                                                                                                                                    associate director, email and marketing automation

                                                                                                                                    Alexandria brings nearly a decade of digital marketing and strategy expertise to the industry, specializing in email design, strategic planning and automation marketing. She leads a talented team of specialists who bring their passion and deep understanding of email marketing to the unique needs of mdg’s clients. She has experience working directly with C-suite executives, trade and professional society associations, government and commercial agencies. When taking on a new project, she loves playing to her client’s strengths, identifying easy wins that will lend to an impactful ROI. In an earlier role as the director of thought leadership for the National Association of Wholesaler-Distributors, Alexandria was pivotal in standing up the association’s digital department. She spearheaded several digital initiatives such as launching the association’s first subscription-based digital library and the association’s first Digital Executive Summit. Through her innovative and strategic marketing efforts, she increased membership retention and recruitment — and broke attendance records for annual events. 

                                                                                                                                    alexandria.crenshaw@mdg.agency
                                                                                                                                    • Ben McRae
                                                                                                                                      Ben McRae
                                                                                                                                      senior director of web strategy
                                                                                                                                      ×
                                                                                                                                      Ben McRae
                                                                                                                                      Ben McRae
                                                                                                                                      senior director of web strategy

                                                                                                                                      Though his focus is all things web, Ben aims to be a true Renaissance man, applying his technology savvy and Bachelor of Arts in Writing to provide clients with dynamic web and email solutions that wow users and administrators alike. His other passions include mathematics, which makes him an ideal analytics manager, and music, which makes him fun to hang out with at parties.

                                                                                                                                      ben@mdg.agency
                                                                                                                                      • Caiti Garrity
                                                                                                                                        Caiti Garrity
                                                                                                                                        associate director, project management
                                                                                                                                        ×
                                                                                                                                        Caiti Garrity
                                                                                                                                        Caiti Garrity
                                                                                                                                        associate director, project management

                                                                                                                                        Caiti started her digital marketing career by managing client campaigns across a wide variety of industries. From there, she dipped her toes into the political world, running high-profile campaigns for major candidates at the local, state and national levels. After a few years on the execution side of digital marketing and a transition to project management, she joined mdg, where she works with the digital, web and data teams to transform client goals into realities. In her free time, you’ll find Caiti attending Washington, D.C. sporting events (go Caps!), riding her Peloton and visiting local breweries.

                                                                                                                                        caitlin.garrity@mdg.agency
                                                                                                                                        • Cameron Korb
                                                                                                                                          Cameron Korb
                                                                                                                                          senior email and automation manager
                                                                                                                                          ×
                                                                                                                                          Cameron Korb
                                                                                                                                          Cameron Korb
                                                                                                                                          senior email and automation manager

                                                                                                                                          Cameron thrives on helping others reach their potential. Since 2005, he has partnered with hundreds of organizations to realize their goals through logistics, digital marketing and behavioral research. In his free time, Cameron enjoys singing for his community and attending music events.

                                                                                                                                          cameron.korb@mdg.agency
                                                                                                                                          • Ibukun Okusanya
                                                                                                                                            Ibukun Okusanya
                                                                                                                                            senior web developer
                                                                                                                                            ×
                                                                                                                                            Ibukun Okusanya
                                                                                                                                            Ibukun Okusanya
                                                                                                                                            senior web developer

                                                                                                                                            Ibukun has over a decade of experience in the graphic design and web development world. He has created brands, print material and websites for a wide range of clients, including non-profit, legal, entertainment and startups. With a bachelor’s degrees in Political Science, History and Journalism from Rutgers University (which he never actually uses), and an overactive imagination, Ibukun may be better suited to be a raconteur than a developer, but the possibilities in code are irresistible. Ibukun enjoys sparkling conversation, quick wit, Game of Thrones and gummy bears.

                                                                                                                                            ibukun@mdg.agency
                                                                                                                                            • Joe Mathieu
                                                                                                                                              Joe Mathieu
                                                                                                                                              group director, paid media
                                                                                                                                              ×
                                                                                                                                              Joe Mathieu
                                                                                                                                              Joe Mathieu
                                                                                                                                              group director, paid media

                                                                                                                                              Hailing from the Southside of Chicago, Joe is a  recent SoCal transfer that has led strategy and fulfillment teams across the digital marketing landscape since 2005. He got his start with small business SEM, which led to managing both search and display campaigns for some of the largest advertisers in the country. He partnered with companies from all walks of life—healthcare, technology, retail, CPG, and more—and is now working with mdg’s digital activation group managing association and event campaigns through paid search, social media, and programmatic display and video. When he’s not thinking about cost per acquisition or conversion rates, Joe can be found paling around the San Diego area with his bulldog/pug hybrid PorkChop.

                                                                                                                                              joe@mdg.agency
                                                                                                                                              • Keith Campbell
                                                                                                                                                Keith Campbell
                                                                                                                                                paid media manager
                                                                                                                                                ×
                                                                                                                                                Keith Campbell
                                                                                                                                                Keith Campbell
                                                                                                                                                paid media manager

                                                                                                                                                Keith was one of the beta users of Facebook (when it was still TheFacebook) during his time in the public relations master’s program at Syracuse University. At mdg, Keith combines that depth of digital media familiarity with a long and varied history of communications experience at agencies, consulting firms and trade associations. Keith helps our clients take advantage of the vast possibilities of paid media by offering counsel, execution and analysis on platform selection, audience targeting and post-click performance. When he’s not working with clients, Keith is likely cycling around D.C. on his custom Schwinn, coaching youth soccer or finding a new coffee shop to try out.

                                                                                                                                                keith.campbell@mdg.agency
                                                                                                                                                • Michael Engard
                                                                                                                                                  Michael Engard
                                                                                                                                                  senior solutions specialist and lead web developer
                                                                                                                                                  ×
                                                                                                                                                  Michael Engard
                                                                                                                                                  Michael Engard
                                                                                                                                                  senior solutions specialist and lead web developer

                                                                                                                                                  Combining knowledge in international relations acquired from the University of Toronto with experience as a web editor and developer, Michael possesses a unique skill set spanning the creative and technical sides of web publishing. With a history of developing innovative solutions that bridge the gap between the needs of his clients and the challenges of implementation in an ever-changing digital world, Michael is a welcome addition to the mdg web team. He hails from the frigid north (Rochester, New York to be exact) and is now enjoying life a little closer to the equator.

                                                                                                                                                  michael@mdg.agency
                                                                                                                                                  • Rich Cook
                                                                                                                                                    Rich Cook
                                                                                                                                                    director of web strategy
                                                                                                                                                    ×
                                                                                                                                                    Rich Cook
                                                                                                                                                    Rich Cook
                                                                                                                                                    director of web strategy

                                                                                                                                                    Rich has spent his entire career in media and communications, starting in radio, television and print before transitioning into the digital world. As director of web strategy, Rich unites all the parts of our process: Research and Discovery, Strategy, Design, Development, Optimization, and Maintenance. He works closely with our team of account strategists and specialists to create digital experiences that connect users with organizational goals. Away from mdg, he can (sometimes) be found hiking or adventuring with his daughter and their crazy border collie rescue, Lucky Dog; exploring a bookstore; building things made of wood; grilling the perfect steak; or writing about himself in the third person.

                                                                                                                                                    rich.cook@mdg.agency
                                                                                                                                                    • Roberto Hinojosa
                                                                                                                                                      Roberto Hinojosa
                                                                                                                                                      associate director, project management
                                                                                                                                                      ×
                                                                                                                                                      Roberto Hinojosa
                                                                                                                                                      Roberto Hinojosa
                                                                                                                                                      associate director, project management

                                                                                                                                                      Roberto has been managing creative and technical projects in advertising agencies and in-house marketing departments since the early 2000s. Having worked in corporate, agency and nonprofit settings, he has a wide breadth of experience in digital, web, video and other mediums. Finding creative solutions to minimize roadblocks and keep projects running smoothly makes him happy.

                                                                                                                                                      roberto@mdg.agency
                                                                                                                                                      • Samantha Roy
                                                                                                                                                        Samantha Roy
                                                                                                                                                        associate director, paid media
                                                                                                                                                        ×
                                                                                                                                                        Samantha Roy
                                                                                                                                                        Samantha Roy
                                                                                                                                                        associate director, paid media

                                                                                                                                                        Samantha is a passionate digital marketing professional with an extensive background in hospitality and a bachelor’s degree in Business Marketing from SDSU. As part of the mdg digital team, Samantha consistently strives to exceed client expectations by creating and executing results-driven strategies and buzzworthy campaigns. Outside of the office, you’ll likely find Samantha hiking with her dog Jax, sweating it out in hot yoga or consuming way too much coffee.

                                                                                                                                                        samantha@mdg.agency
                                                                                                                                                        • Seth Thomas
                                                                                                                                                          Seth Thomas
                                                                                                                                                          digital design manager
                                                                                                                                                          ×
                                                                                                                                                          Seth Thomas
                                                                                                                                                          Seth Thomas
                                                                                                                                                          digital design manager

                                                                                                                                                          Seth comes to mdg with more than a decade of experience marketing for nonprofit, government, commercial and entertainment entities from the Midwest to the West Coast. An animator and motion designer as well, Seth thrives when using design thinking to solve problems for clients. In his spare time, this Chicago dad can be found hanging out with his wife and kids — be it doodling, skateboarding or burning the toast on Saturday mornings.

                                                                                                                                                          seth.thomas@mdg.agency
                                                                                                                                                          • Tom Kimmelman
                                                                                                                                                            Tom Kimmelman
                                                                                                                                                            digital design specialist
                                                                                                                                                            ×
                                                                                                                                                            Tom Kimmelman
                                                                                                                                                            Tom Kimmelman
                                                                                                                                                            digital design specialist

                                                                                                                                                            An electronic media guru and IT expert, Tom manages the development and execution of our clients’ websites, email broadcasts and dynamic media campaigns. With a Bachelor of Arts in Graphic Design from California State University at Fresno and several years of experience working for companies like DirecTV and Apple, Tom has been an essential member of mdg’s creative team since 2005.

                                                                                                                                                            tom@mdg.agency

                                                                                                                                                            International

                                                                                                                                                            • Anastasiya Magwood
                                                                                                                                                              Anastasiya Magwood
                                                                                                                                                              associate director, international marketing
                                                                                                                                                              ×
                                                                                                                                                              Anastasiya Magwood
                                                                                                                                                              Anastasiya Magwood
                                                                                                                                                              associate director, international marketing

                                                                                                                                                              With a degree in Business Administration with a focus in Marketing and International Business and a background in market research, Anastasiya is well equipped to deliver on her clients’ informational needs. She combines strategy, creativity, innovation, and enthusiasm in her approach to research and helps translate insights into actionable strategies.

                                                                                                                                                              anastasiya@mdg.agency
                                                                                                                                                              • Andres Tovar
                                                                                                                                                                Andres Tovar
                                                                                                                                                                international marketing manager
                                                                                                                                                                ×
                                                                                                                                                                Andres Tovar
                                                                                                                                                                Andres Tovar
                                                                                                                                                                international marketing manager

                                                                                                                                                                Andres is an account management aficionado with an extensive background in advertising and marketing. Having worked with clients from multiple sectors—including travel, gaming, non-profit, associations, finance, and government—Andres has a proven track record for building lasting relationships with all variety of clients, as well as internal teams. When he isn’t delighting mdg’s clients, gaming or traveling, Andres enjoys exploring different neighborhoods in Washington, D.C., the city he’s called home since 2017.

                                                                                                                                                                andres.tovar@mdg.agency
                                                                                                                                                                • Anjia Nicolaidis
                                                                                                                                                                  Anjia Nicolaidis
                                                                                                                                                                  group director, international strategy
                                                                                                                                                                  ×
                                                                                                                                                                  Anjia Nicolaidis
                                                                                                                                                                  Anjia Nicolaidis
                                                                                                                                                                  group director, international strategy

                                                                                                                                                                  A marketing strategist with 25 years of experience, Anjia leads the international marketing practice for mdg. She and her team of multi-lingual event professionals perform market research to rank and prioritize countries based on factors such as likeliness to attend, growth potential and overall value to exhibitors. Once priorities are established, the team negotiates strategic partnerships with in-market industry influencers, recruits buyer delegations, internationalizes marketing collateral, participates in foreign trade events, executes digital campaigns, manages media relations and provides additional services to increase international participation at B2B events.  Over the course of her career, Anjia has worked for the U.S. Department of Commerce and U.S. Department of State, living and working in Brazil, Kuwait, Egypt, Belgium and Sri Lanka. She currently lends her expertise to category-leading shows such as NAB Show, International Baking Industry Exposition, Sweets & Snacks Expo, National Restaurant Association Show, MINExpo and more.

                                                                                                                                                                  anjia@mdg.agency

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