our team

At mdg, experienced event and association professionals, strategy gurus, branding experts, digital dynamos, creative geniuses, research nerds, multi-linguists and other uniquely qualified marketing and public relations professionals work together to achieve positive results for event and association clients.

Agency Management

  • Allyson Larson
    Allyson Larson
    accounting manager
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    Allyson Larson
    Allyson Larson
    accounting manager

    Allyson has extensive experience in the accounting field through working with over 30 companies in multiple industries as a consulting accountant. She holds a bachelor’s degree and award for outstanding academic achievement in economics and accounting from the University of California, Santa Barbara. She also holds a California Single Subject Mathematics Credential that allows her to bring a unique approach to her collaboration and management style. Allyson brings her positive energy, passion for numbers, commitment and discernment to further the growth and development of the mdg accounting team. When she’s not in the office, Allyson is indulging in the “FunFitFoodieSD” side of herself with her husband in the beautiful, sunny San Diego weather. On weekends, you can find her at San Diego’s festivals, Padres games, exercising, trying new restaurants, bowling or playing games.

    [email protected]
    • Caitlin Fox
      Caitlin Fox
      vice president and marketing strategist
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      Caitlin Fox
      Caitlin Fox
      vice president and marketing strategist

      Even at the tender age of 8, Caitlin could read the writing on the wall: Lemonade’s heyday had come and gone. Thus, she began her marketing career as sole proprietor of the only fresh grapefruit juice stand in the neighborhood. Thanks to the use of innovative thinking, a clear competitive differentiator and a keen understanding of her audience, she enjoyed the sweet (or in this case, sour) taste of success for the first time. In the intervening years, she’s used the same recipe to market conferences and trade shows within a wide range of industries, including healthcare, renewable energy, media, technology and luxury goods. Now armed with two Master of Business Administration degrees in Marketing and International Business, Caitlin’s tools may be more sophisticated, but her goal is the same: to help clients create and seize opportunities based on market conditions and to stand out in a world of sameness.

      [email protected]
      • Erin Lee
        Erin Lee
        vice president of digital marketing strategy
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        Erin Lee
        Erin Lee
        vice president of digital marketing strategy

        Erin brings her customer-first thinking and passion for marketing technology to mdg, where she helps clients uncover new ways to maximize the value of their martech solutions and their ROI. Having led award-winning campaigns for international brands and organizations in the transportation, construction, food, manufacturing, biotech and healthcare spaces, Erin has a knack for driving engagement across all types of audiences. She also has a love for exploring beaches, international travel and her hometown of Washington, D.C., where you’ll find her kayaking, biking, singing along at concerts or walking her rescue pup, Carly.

        [email protected]
        • Helena Dachtler
          Helena Dachtler
          agency sales and marketing coordinator
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          Helena Dachtler
          Helena Dachtler
          agency sales and marketing coordinator

          Born in Kazakhstan, raised in Germany and now a San Diegan, Helena speaks three languages — and is fluent in omni-channel marketing tactics. Her background in sales, marketing and project management, strong work ethic and “let’s get it done!” attitude make her a valuable partner to both her clients and her mdg teammates. She holds a bachelor’s degree in business administration and is a self-proclaimed “people person.” Outside of work, Helena enjoys traveling and basking in the natural beauty of America’s Finest City.

          [email protected]
          • Jacquelyn Wells
            Jacquelyn Wells
            senior vice president
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            Jacquelyn Wells
            Jacquelyn Wells
            senior vice president

            Jacquelyn joined mdg in 2007 as a member of the account services team. She’s since earned a Master of Business Administration from the University of San Diego and has been instrumental in driving and managing the agency’s exponential growth. In her current role, she consults directly for and leads teams serving event clients in myriad industries, from food and beverage to technology, healthcare, and more. Specifically, she has developed campaigns to acquire, engage and retain attendees for clients such as the International Baking Industry Exposition, AUVSI XPONENTIAL, and World of Concrete. Jacquelyn has lived, studied, and worked overseas and is currently leading an initiative to streamline the onboarding and training of new agency employees.

            [email protected]
            • Jenn Brennecke
              Jenn Brennecke
              talent acquisition and HR manager
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              Jenn Brennecke
              Jenn Brennecke
              talent acquisition and HR manager

              Jenn has extensive experience in the human resources field within the hospitality and non-profit industries. She holds a bachelor’s degree in Communication from University of California, Santa Barbara and specializes in talent acquisition. She has a true passion for finding amazing talent to join the mdg family. Jenn is a San Diego native, and when not enjoying the beautiful California sunshine, she can be found on her mat, practicing yoga.

              [email protected]
              • Kerry McAuliffe
                Kerry McAuliffe
                accounting generalist
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                Kerry McAuliffe
                Kerry McAuliffe
                accounting generalist

                Kerry brings her enthusiasm and experience in payroll, accounting and human resources to the mdg team. After receiving her bachelor’s degree in finance from Providence College, she has held positions in private banking, higher education, marketing and technology companies. She loves connecting with people, especially those who share in her obsessions of dogs and East Coast pizza. When Kerry’s not spoiling her Shih Tzu, Tucker, she can be found hiking, traveling, getting splat points at Orangetheory or enjoying cocktails with friends and family.

                [email protected]
                • Kimberly Hardcastle-Geddes, CEM
                  Kimberly Hardcastle-Geddes, CEM
                  president
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                  Kimberly Hardcastle-Geddes, CEM
                  Kimberly Hardcastle-Geddes, CEM
                  president

                  With 18 years of event marketing experience, a Master of Science in Business Administration and an uncanny ability to switch from left-brain to right-brain thinking (and back again), Hardcastle blends focus and discipline with innovative thinking and creativity to craft unique solutions for agency clients. She’s a CEM faculty member, a Krakoff Leaders Institute alumna, the editor of mdg’s marketing newsletter, a presenter of industry seminars on strategic marketing planning and, most importantly, an integral collaborator for several prominent association and event clients across in the country. She’s also a mom, runner, reader, lover of east coast cities and west coast beaches and is known to eat lunch at her desk as early as 9:15 a.m.

                  [email protected]
                  • Rogers Young
                    Rogers Young
                    staff accountant
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                    Rogers Young
                    Rogers Young
                    staff accountant

                    Rogers Young has been in the accounting space for over 20 years supporting technological, nonprofit and government contracting industries. In his spare time, he enjoys raising his beautiful daughters, indulging in all of what life has to offer and in constant pursuit of trying to procure the latest limited-edition sneakers.

                    [email protected]
                    • Shauna Peters
                      Shauna Peters
                      vice president and marketing strategist
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                      Shauna Peters
                      Shauna Peters
                      vice president and marketing strategist

                      Shauna is a strategic problem-solver and ardent project manager. A creative thinker and detailed executer, she utilizes data-informed decision making to guide association clients through project timelines with a results-focused eye. Prior to joining mdg, Shauna served the public sector events market, including government and education technology with re-evaluation and re-positioning campaigns. She is a graduate of the University of Virginia with a double major in English and Sociology.

                      [email protected]
                      • Stacy Schmeltzer
                        Stacy Schmeltzer
                        traffic manager
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                        Stacy Schmeltzer
                        Stacy Schmeltzer
                        traffic manager

                        With a diverse work background, Stacy has been involved in marketing and advertising for many different industries: motorcycles, crafting supplies, and commercial real estate, just to name a few. Her progression into a traffic management role was a natural one because she enjoys daily multi-tasking, detailed organization, and having her hands on projects that flow through every department of the agency. When she’s not at work, she loves anything related to the ocean and taking pictures. Her perfect San Diego afternoon would include fish tacos and a cold beer by the water.

                        [email protected]
                        • Sveta Pyntikova
                          Sveta Pyntikova
                          agency sales and marketing manager
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                          Sveta Pyntikova
                          Sveta Pyntikova
                          agency sales and marketing manager

                          With a degree in Theatre and German from NYU, Sveta’s experience living in multiple countries and speaking multiple languages brings a global-cultural aspect to her work at mdg. Her fine arts background infuses her marketing work with empathy and storytelling, from content creation and project management to data analysis and multi-channel strategy. Outside of work, you can find her teaching dance, reading like her life depends on it, hand lettering, and exploring nature and the arts and culture scene.

                          [email protected]
                          • Vincent Polito
                            Vincent Polito
                            managing director
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                            Vincent Polito
                            Vincent Polito
                            managing director

                            With more than 20 years in senior leadership positions in the industry, Vincent is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. Vinnie is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry.

                            [email protected]

                            Account Services

                            • Abbey Dahlin
                              Abbey Dahlin
                              account manager
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                              Abbey Dahlin
                              Abbey Dahlin
                              account manager

                              With a degree in organizational communication studies from James Madison University and roots in Hawaii, Abbey possesses an aloha spirit as well as a philosophy that obstacles are just opportunities in disguise. Abbey began her journey with the Freeman family, where she expanded her skills in event production and strategic brand management. Since joining mdg, Abbey’s innovative communication skills and passionate approach to account services consistently lead to client success. When she’s not working, you can find Abbey sipping coffee, traveling and SUPing off the coast of Oahu.

                              [email protected]
                              • Angelique Sargent
                                Angelique Sargent
                                account manager
                                ×
                                Angelique Sargent
                                Angelique Sargent
                                account manager

                                With experience working for a diverse range of brands, Angelique brings a well-versed knowledge of social media, print and digital marketing to mdg. Obtaining a bachelor’s in business administration from Emory University’s Goizueta Business School serves as one of many milestones in her career. She’s known for her on-point organizational skills, knack for problem-solving and passion for storytelling. While she’s a native Washingtonian, Angelique loves finding new ways to rediscover her city.

                                [email protected]
                                • Cassandra Young
                                  Cassandra Young
                                  account director
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                                  Cassandra Young
                                  Cassandra Young
                                  account director

                                  Cassandra has a nearly insatiable curiosity and an entrepreneurial spirit where she is driven by those “aha!” moments, the feeling you get when you discover or execute new marketing methodologies that are truly epiphanic. This has led her to a mix of agency and in-house corporate marketing experiences, where she’s marketed everything from security and casino gaming to federal IT, pop culture, book publishing and more. Cassandra is a high-energy, passionate people person and believes that a flexible balance of creativity, attention to detail, collaboration and strategy is recipe in delivering the mdg brand promise to her clients. Originally from Connecticut, she enjoys traveling, spending time with family, being outdoors and channeling her inner-Martha Stewart.

                                  [email protected]
                                  • Chereen Zaki
                                    Chereen Zaki
                                    account director
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                                    Chereen Zaki
                                    Chereen Zaki
                                    account director

                                    Chereen is a gregarious and energetic marketer who takes pride in her precision, and “extra mile” approach when it comes to maximizing growth for her clients at mdg. She has a master’s degree from Georgetown University in Culture, Communication, and Technology. Her professional experience includes a decade of domestic and international work in omnichannel marketing and content strategy and development. From Dubai to New York, Chereen has lived and worked around the world, producing viral-content for Forbes and working with clients ranging from Sheikhs to global pharmaceuticals. She has a passion for taking on cooking challenges and exploring different cultures with guests on her podcast.

                                    [email protected]
                                    • Connor Williams
                                      Connor Williams
                                      account manager
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                                      Connor Williams
                                      Connor Williams
                                      account manager

                                      Connor is a graduate of James Madison University and an experienced association marketer with a strong work ethic and passion for marketing. He is the ultimate people person, priding himself on getting to know the customer and providing them with a personal marketing strategy, customer experience and targeted campaign. Connor is passionate about association conferences, where he gets to meet unique communities of people and immerse himself within the industry. In his free time, he can be found watching football and cheering on the Los Angeles Rams.

                                      [email protected]
                                      • Eli Collin
                                        Eli Collin
                                        account coordinator
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                                        Eli Collin
                                        Eli Collin
                                        account coordinator

                                        Eli’s fascination with consumer behavior and communications led him to pursue a bachelor’s degree in marketing in from San Diego State University and an internship with mdg, where he demonstrated his incredible ability to stay flexible and efficient in the agency world. Now Eli puts his experience (as well as his natural talents) in social media management, tactical planning and the strategic execution of event marketing campaigns to work for mdg’s clients. When he’s not at the computer or on the phone, you’ll find him golfing, catching some rays at the beach, or watching Netflix with his adorable dachshunds, Rex and Zizi.

                                        [email protected]
                                        • Emily Golding
                                          Emily Golding
                                          account strategist
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                                          Emily Golding
                                          Emily Golding
                                          account strategist

                                          Emily is a strategic marketing leader and problem-solver who believes that a flexible balance of creativity, logic and innovation is key for delivering the mdg brand promise to her clients. Informed by data-driven insights and inspired by igniting emotional connections, she and her team of marketing aficionados develop marketing strategies that cut through the noise, breathe new life into established brands, uncover game-changing audience insights and execute flawless tactical campaigns to deliver on organizational goals.

                                          [email protected]
                                          • Glenda Johnson
                                            Glenda Johnson
                                            account director
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                                            Glenda Johnson
                                            Glenda Johnson
                                            account director

                                            With a passion for storytelling and a background in journalism, Glenda has a special flair for developing narratives that captivate audiences. She brings more than a decade of experience developing brand strategy, experiential marketing and creative content for NBC Sports and the NFL—plus the skills she honed while leading social media and women’s programming at Solar Power Events—to the mdg team. While Glenda will always be a proud Washington, D.C./Maryland native, she has an undeniable love for island life, which she developed while earning her bachelor’s degree in communications at the University of Hawai’i.

                                            [email protected]
                                            • Heather Ireland
                                              Heather Ireland
                                              account director
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                                              Heather Ireland
                                              Heather Ireland
                                              account director

                                              Heather is a high-energy, passionate people person. With a mix of agency and in-house corporate marketing experience, she’s promoted everything from real estate and insurance to food service, electrical contracting and more. Heather’s strategic focus, creativity and attention to detail aid her ability to analyze situations and deliver thoughtful and unique solutions to mdg clients. She takes pride in kindling strong and trusted relationships with her clients and coworkers and being a go-to resource and collaborative partner.

                                              Heather loves to laugh, spend time with family, try her hand at cooking up new recipes, experience cultural events in DC and travel as much as possible. She also has a weakness for sweets, which she balances by teaching group fitness classes for fun.

                                              [email protected]
                                              • Ingrid Thorson
                                                Ingrid Thorson
                                                account strategist
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                                                Ingrid Thorson
                                                Ingrid Thorson
                                                account strategist

                                                Ingrid has an extensive background in trade association marketing and communications. Her skillset includes creating streamlined and thought-provoking messaging, developing creative event promotions and managing overall brand identity and reputation. Ingrid brings years of experience to mdg. Her adventure began at the Roller Skating Association in Indianapolis, then the Professional Association of Innkeepers in Philadelphia and lastly the National Golf Course Owners Association in Charleston. Ingrid enjoys exploring the city parks with her Shiba Inu dog, Kobe, in her free time.

                                                [email protected]
                                                • JC Zambrano
                                                  JC Zambrano
                                                  account director
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                                                  JC Zambrano
                                                  JC Zambrano
                                                  account director

                                                  With a passion for keeping up with marketing trends and a determination that drives successful campaign results, JC approaches every challenge with the mindset of an invested partner. He comes to mdg with experience developing and leading omni-channel marketing initiatives for agency clients, associations and higher education. He earned his bachelor’s degree with a concentration in international marketing from American University and his master’s in international marketing from Boston University. When not watching, writing about or attending a soccer match, JC enjoys spending time with his family, going on hikes and planning movie nights.

                                                  [email protected]
                                                  • Jennifer Jones, CAE
                                                    Jennifer Jones, CAE
                                                    vice president of strategic account management
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                                                    Jennifer Jones, CAE
                                                    Jennifer Jones, CAE
                                                    vice president of strategic account management

                                                    Jennifer helps mdg’s association clients advance a broad range of organizational initiatives. Leveraging in-depth knowledge of industries and audiences, she and her team develop and execute communication and marketing plans to increase membership, promote professional certifications and development opportunities, spark engagement, build participation in events and support sales, sponsorship and revenue objectives. She’s a proud Certified Association Executive with two “Power of A” awards from The Center for Association Leadership adorning her bookshelf – along with pictures of her husband, two sons and adorable dog Griff. Her love for association marketing is matched only by her love of sunshine, adventure and dinner parties.

                                                    [email protected]
                                                    • Jess Hammett
                                                      Jess Hammett
                                                      senior account director
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                                                      Jess Hammett
                                                      Jess Hammett
                                                      senior account director

                                                      Jess is an experienced association marketer who strongly believes that putting the customer at the forefront of every effort is the key to long-term growth and loyalty. She is obsessed with marketing strategy, customer experience and creating relevant, targeted campaigns for each client. Jess is happiest while on-site at association conferences, where she gets to meet unique communities of people who unite with the specific goal of sharing and learning together. Jess also loves to put her strategy skills to work at board game night or when planning unusual vacations. In her free time, she can be found on a hike with her dog or cuddled up with her cat watching bad TV.

                                                      [email protected]
                                                      • Kate Ammerman
                                                        Kate Ammerman
                                                        account director
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                                                        Kate Ammerman
                                                        Kate Ammerman
                                                        account director

                                                        Kate found her career calling in marketing at the crossroads where words matter, images evoke, experiences transform and actions mean everything. With prior experience as an in-house Marketing Manager, Industry Association Committee Member and member of the Board of Directors for a non-profit organization, her ability to recognize and navigate clients’ pain points and business objectives comes intuitively. An innovative thinker, driven by data and fueled by client success, Kate manages the execution of campaigns from conceptual to tactical. When not in the office she can be found at the local yoga studio, exploring around the globe or traveling the world of music as a performance reviewer. Kate is a fourth-generation Californian and settled in San Diego while earning a Bachelor of Arts degree in Integrated Marketing Communications from San Diego State University.

                                                        [email protected]
                                                        • Kate Frantz
                                                          Kate Frantz
                                                          account director
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                                                          Kate Frantz
                                                          Kate Frantz
                                                          account director

                                                          Functioning at the intersection of creativity and strategy, Kate brings years of marketing, communications and public relations experience to mdg. Her passion for the field was affirmed by a fashion show during college in which she was selected to head communications efforts for the show. Over the following decade, Kate has grown her expertise while working with numerous nonprofit organizations, restaurants, events and media companies. Kate is a native of the Washington, D.C., area who enjoys soaking up the sun by the water and volunteering with a local animal rescue.

                                                          [email protected]
                                                          • Katy Smith
                                                            Katy Smith
                                                            account director
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                                                            Katy Smith
                                                            Katy Smith
                                                            account director

                                                            Having worked in the consumer goods and manufacturing industries, Katy has diverse experience marketing to retailers, engineers, and other business leaders and – most importantly – she understands how to adapt her approach accordingly.  She builds strong relationships with her clients by proactively managing expectations, timelines, and all the other details along the way. She holds a Bachelor of Science in Apparel Merchandising and a minor in Business from Auburn University.

                                                            [email protected]
                                                            • Lindsay Davis
                                                              Lindsay Davis
                                                              senior account director
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                                                              Lindsay Davis
                                                              Lindsay Davis
                                                              senior account director

                                                              Lindsay is a proven project manager for a variety of mediums, including public relations, direct mail, and relationship management. Prior to joining mdg, Lindsay worked primarily with federal and local government clients to execute integrated marketing campaigns and develop print collateral. Lindsay earned a Bachelor of Arts in Communication Studies with a minor in Graphic Design from Longwood University.

                                                              [email protected]
                                                              • Lindsay Sheldon
                                                                Lindsay Sheldon
                                                                account strategist
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                                                                Lindsay Sheldon
                                                                Lindsay Sheldon
                                                                account strategist

                                                                As an analytics translator, data-driven strategist and creative thinker, Lindsay creates marketing plans with end goals in mind. Before joining mdg, Lindsay worked in both association and agency settings, including over five years focused on large advocacy campaigns at an education association. Her work resulted in legislative changes to the Every Student Succeeds Act (ESSA) and was awarded multiple “Power of A” awards for rebranding, sponsorship, donation and membership initiatives. Additionally, Lindsay has run B2B and B2C healthcare campaigns for the Independent Health Corporation and worked with numerous Fortune 500 companies. She has an M.A. in Integrated Marketing Communications from Saint Bonaventure University, an Executive Certificate in Business Analytics to Insights from the Wharton School of the University of Pennsylvania and is working toward Certified Research Analyst (CRA) accreditation from The International Institute of Procurement and Market Research.

                                                                [email protected]
                                                                • Liz Irvine
                                                                  Liz Irvine
                                                                  account director
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                                                                  Liz Irvine
                                                                  Liz Irvine
                                                                  account director

                                                                  With a Master of Science in Integrated Marketing Communications from West Virginia University and marketing and event planning experience, Liz is equipped to take on any client challenge and turn it into an opportunity. She finds joy in building relationships, executing multi-channel marketing plans and learning new things. Outside of work, Liz is a fitness enthusiast, reader, scrapbooker and avid watcher of Friends reruns.

                                                                  [email protected]
                                                                  • Meg Falat
                                                                    Meg Falat
                                                                    associate account director
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                                                                    Meg Falat
                                                                    Meg Falat
                                                                    associate account director

                                                                    Meg’s background in marketing stretches from campaign planning to post campaign analyses and everything in between, including market research and social media management. She’s served higher education, nonprofit and Fortune 500 companies with energy, creativity and attention to detail. Meg grew up in Northwest Indiana, close enough to Chicago to have always been able to call it home. She earned a Bachelor of Arts in Journalism from Ball State University.

                                                                    [email protected]
                                                                    • Meg Thaxton
                                                                      Meg Thaxton
                                                                      account manager
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                                                                      Meg Thaxton
                                                                      Meg Thaxton
                                                                      account manager

                                                                      Meg comes to mdg with an extensive background in trade association marketing, member engagement and meeting planning. She prides herself on her attention to detail and loves diving deep into each campaign to discover creative ideas and tactics to deliver to her clients. A native Virginian, she is a proud VCU alumni with a passion for storytelling. In her spare time, you can catch her taking long walks around her neighborhood, catching up on her must-see movie list and writing her next screenplay.

                                                                      [email protected]
                                                                      • Melanie Zajac
                                                                        Melanie Zajac
                                                                        account coordinator
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                                                                        Melanie Zajac
                                                                        Melanie Zajac
                                                                        account coordinator

                                                                        By approaching campaigns from both the creative and strategic perspectives, Melanie helps mdg’s account and creative teams implement innovative campaigns that generate positive results. Her diverse background includes executing data-driven strategies in a wide range of industries, including healthcare, sports marketing and entertainment. When she’s not in the office, you can find her trying out different restaurants in the DMV (D.C., Maryland and Virginia) area, embarking on a new DIY project and listening to anything true crime.

                                                                        [email protected]
                                                                        • Myeko Burkes
                                                                          Myeko Burkes
                                                                          account manager
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                                                                          Myeko Burkes
                                                                          Myeko Burkes
                                                                          account manager

                                                                          A native Chicagoan, Myeko graduated with her Bachelor of Arts in Radio Broadcasting from Columbia College Chicago in 2014. She has a background in nonprofit, omni-channel marketing, project management, external relations, event logistics and marketing management. Myeko applies her knowledge and enthusiasm for marketing, content creation and relationship-building to her clients at mdg. In her free time, she can be found traveling, exploring the city and enjoying spending time with her dog and best friend, Buddy.

                                                                          • Rachel Gellman
                                                                            Rachel Gellman
                                                                            account director
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                                                                            Rachel Gellman
                                                                            Rachel Gellman
                                                                            account director

                                                                            A New Jersey native, Rachel received her bachelor’s degree in communications from the University of Maryland and earned a Master of Science in marketing from Johns Hopkins University. She loved the D.C. area so much, she decided to make it her adopted home. Rachel came to mdg with extensive agency experience after spending nearly 15 years honing her marketing skills at several associations. She has a knack for truly understanding the client’s needs and translating that to winning marketing strategies and successful campaigns. When she’s not busy running client campaigns, you can spot Rachel running trails, at Orangetheory classes, cheering on the Terps and Nats and posting about the D.C.-area food scene.

                                                                            [email protected]
                                                                            • Rachel Scharmann
                                                                              Rachel Scharmann
                                                                              account director
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                                                                              Rachel Scharmann
                                                                              Rachel Scharmann
                                                                              account director

                                                                              Rachel is a dynamic marketer with an eye for branding and design. Prior to joining mdg, she executed integrated marketing campaigns in the Public Relations and Communications events sector, where she honed her skills in social media, analytics, SEO and digital marketing. Rachel earned a Bachelor of Arts in Global Studies and minors in Graphic Design and Business from Lehigh University in Bethlehem, PA.

                                                                              [email protected]
                                                                              • Rachel Schrichte
                                                                                Rachel Schrichte
                                                                                account manager
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                                                                                Rachel Schrichte
                                                                                Rachel Schrichte
                                                                                account manager

                                                                                Rachel’s love of marketing, events and project management led her to the corporate and non-profit arenas, where she drove lead acquisition and pipeline advancement for numerous organizations through the use of email campaigns, multi-channel nurture programs and participation in large industry trade shows. She’s also played a significant role in organizing highly successful fundraising events. Rachel earned a BS in business administration with an emphasis in marketing from the University of Colorado and holds a Project Management Professional (PMP) certification. When she isn’t traveling, you’ll find her at the beach with her dog, Mousse, binge watching the latest crime documentary series while doing jigsaw puzzles or (attempting to) surf.

                                                                                [email protected]
                                                                                • Rae Fosina
                                                                                  Rae Fosina
                                                                                  associate account director
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                                                                                  Rae Fosina
                                                                                  Rae Fosina
                                                                                  associate account director

                                                                                  Rae has a proven ability to grow trusted relationships and understand client needs to achieve their business goals. She came to mdg with agency experience executing cross-channel strategy approaches for customer solutions, focusing on Search, Social, Display and SEO which has been a great addition to the event marketing landscape.

                                                                                  Rae graduated with a bachelor’s in Business Economics with a concentration on Marketing and minor in Business Communications, which provided the foundation for her account management career. Originally from New York, she enjoys live music, traveling, and getting engrossed in a good book.

                                                                                  [email protected]
                                                                                  • Sam Rosenberg
                                                                                    Sam Rosenberg
                                                                                    account coordinator
                                                                                    ×
                                                                                    Sam Rosenberg
                                                                                    Sam Rosenberg
                                                                                    account coordinator

                                                                                    Priding himself on his versatile skill set and outgoing personality, Sam is ready and willing to take on any challenge and find out what makes others tick. A graduate of the University of Virginia, where he majored in media studies and English, Sam’s invaluable energy, creativity and artistic prowess provide a welcome spark to marketing endeavors at mdg. Outside of work, you’ll likely find Sam searching for his next pair of sneakers, watching standup comedy or playing tennis.

                                                                                    [email protected]
                                                                                    • Sara Baliti
                                                                                      Sara Baliti
                                                                                      account strategist
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                                                                                      Sara Baliti
                                                                                      Sara Baliti
                                                                                      account strategist

                                                                                      As both a dreamer and a doer, Sara is adept at distilling big-picture ideas into actionable solutions. Her strengths lie in creating bespoke strategies (both short and long-term) for her clients and shepherding them from conception to completion. After nearly three decades in Washington, D.C., Sara packed up her Bachelor of Arts degree in Communication with a focus in Public Relations from the University of Maryland, and brought it to London, UK, where she can serve European clients’ needs.

                                                                                      [email protected]
                                                                                      • Shannon Darling
                                                                                        Shannon Darling
                                                                                        account manager
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                                                                                        Shannon Darling
                                                                                        Shannon Darling
                                                                                        account manager

                                                                                        Shannon brings a diverse set of skills to mdg from her experience in event planning, marketing, and customer sales service. Previously spearheading events & marketing for smaller organizations, she has a comprehensive understanding of strategic marketing goals and how to achieve them. When she’s not dedicating her time to her work she’s likely to be listening to music, working on her fitness, or planning her next adventure.

                                                                                        [email protected]
                                                                                        • Shannon Victor
                                                                                          Shannon Victor
                                                                                          account director
                                                                                          ×
                                                                                          Shannon Victor
                                                                                          Shannon Victor
                                                                                          account director

                                                                                          As an integrated marketing professional and former improv geek, Shannon brings both creativity and strategic thinking to the mdg team. She developed a love for data (as well as a good A/B test) while working with world-class non-profits — including theaters, museums and zoos — and believes that organization and collaboration are the keys to successful campaigns. After spending the early years of her life as a quasi-nomad, Shannon put down roots in the Chicago area, where she enjoys the city’s legendary restaurant scene, live shows and sporting events.

                                                                                          [email protected]
                                                                                          • Tan Hang
                                                                                            Tan Hang
                                                                                            account coordinator
                                                                                            ×
                                                                                            Tan Hang
                                                                                            Tan Hang
                                                                                            account coordinator

                                                                                            Focused on delivering value through execution, Tan’s ambition aligned him with mdg. With a bachelor’s degree in marketing and sales management from San Diego State University and a passion for visual art, Tan combined his strategical analysis and creative conceptual abilities to drive growth across multiple industries within several agencies. Having spent years developing technical organization and management skills, he is an effective project coordinator determined to maximize efficiency and satisfaction for both teammates and clients.

                                                                                            [email protected]
                                                                                            • Tyler Day
                                                                                              Tyler Day
                                                                                              senior account director
                                                                                              ×
                                                                                              Tyler Day
                                                                                              Tyler Day
                                                                                              senior account director

                                                                                              A marketing and creative strategist with experience in nonprofit, corporate and agency environments, Tyler uses his broad skill set to carry ideas from concept to strategy to execution.

                                                                                              Evidenced by his long and winding academic journey—which includes three degrees and stops on all three coasts (hello, Chicago)—Tyler’s insatiable curiosity and pursuit of learning shaped a mindset that continually delivers new ideas to clients and colleagues to help overcome the most intractable challenges.

                                                                                              A writer at heart, Tyler’s free time is spent tinkering with two unfinished novels, seeing every new movie or show people tell you to see and chasing new experiences wherever they may come.

                                                                                              [email protected]
                                                                                              • Whitney Aryeetey
                                                                                                Whitney Aryeetey
                                                                                                account coordinator
                                                                                                ×
                                                                                                Whitney Aryeetey
                                                                                                Whitney Aryeetey
                                                                                                account coordinator

                                                                                                Whitney brings a multifaceted skill set to mdg. With a background in content creation, social media marketing and visual design, she supports campaigns from a strategic and creative standpoint. When she isn’t in the office, Whitney loves to relax, try new food spots with friends and travel.

                                                                                                [email protected]

                                                                                                Communications

                                                                                                • Christine Johnson
                                                                                                  Christine Johnson
                                                                                                  director of content
                                                                                                  ×
                                                                                                  Christine Johnson
                                                                                                  Christine Johnson
                                                                                                  director of content

                                                                                                  Christine is a strategic content marketer who is passionate about developing and leveraging high-quality content to achieve meaningful business results. With 13 years of experience in marketing strategy, digital marketing, community management, and creative content production, Christine has had the pleasure of working with a diverse range of consumer and association clients including Panera Bread, Chevrolet, Hitachi, TBS, ASIS International, and the National Association of Secondary School Principals (NASSP). Outside the office, you can find her at the playground with her two kids or trying out a new recipe in her kitchen.

                                                                                                  [email protected]
                                                                                                  • Julie Franks
                                                                                                    Julie Franks
                                                                                                    director of public relations
                                                                                                    ×
                                                                                                    Julie Franks
                                                                                                    Julie Franks
                                                                                                    director of public relations

                                                                                                    Julie brings more than a decade of communications experience to mdg and has guided the successful efforts of a wide variety of corporate, association and nonprofit clients. She is experienced in the areas of public relations, social media, advertising, email marketing, website management, corporate communications and investor relations. She takes pride in leading effective integrated strategic communications strategies that support each organization’s mission and goals. Julie graduated from Penn State University and lives in Northern Virginia with her husband and two daughters. In her free time, she enjoys listening to crime and entertainment podcasts, cheering on the Nittany Lions, meticulously planning her next trip to Disney and being an enthusiastic cheer/soccer/swim/gymnastics mom.

                                                                                                    [email protected]
                                                                                                    • Sara Fellows
                                                                                                      Sara Fellows
                                                                                                      director of social media
                                                                                                      ×
                                                                                                      Sara Fellows
                                                                                                      Sara Fellows
                                                                                                      director of social media

                                                                                                      Sara has diverse experience in event management, association and magazine marketing as well as hospitality PR. She strives to contextually understand client needs, lend a hand wherever one is needed and provide the best work in a timely manner for her clients. Armed with a bachelor’s degree in Marketing from George Mason University, she combines creativity, cleverness and a can-do attitude in her approach. When she’s not keeping everyone on track, Sara can be found checking out new restaurants, channeling her inner Joanna Gaines or spending time with her pups (Lincoln + Riley).

                                                                                                      [email protected]

                                                                                                      Creative

                                                                                                      • Annemarie Allain, CEM
                                                                                                        Annemarie Allain, CEM
                                                                                                        copywriter II
                                                                                                        ×
                                                                                                        Annemarie Allain, CEM
                                                                                                        Annemarie Allain, CEM
                                                                                                        copywriter II

                                                                                                        Having spent 14 years in event and exhibition management, Annemarie brings a unique and authentic perspective to her copy. Combining onsite knowledge with a passion for the written word, she is committed to driving event registration, boosting sponsorship and elevating the attendee experience. An event enthusiast to the core, Annemarie earned her Certified Exhibition Manager (CEM) designation through the International Association of Exhibitions and Events (IAEE) in 2013 and serves on the board of her local Meeting Professionals International (MPI) chapter. Plus, she owns show site shoes and has amassed a collection of event badges and lanyards. Annemarie holds a bachelor’s degree from Oregon State University and is a graduate of the Professional Writing Program at the University of California, Berkeley. When she’s not geeking out over trade shows, Annemarie thrives on to-do lists, epic brainstorming sessions and coffee – lots and lots of coffee. She enjoys time spent with her husband and daughter, reading, sewing and HIIT workouts.

                                                                                                        [email protected]
                                                                                                        • Caitlin Nelson
                                                                                                          Caitlin Nelson
                                                                                                          graphic designer II
                                                                                                          ×
                                                                                                          Caitlin Nelson
                                                                                                          Caitlin Nelson
                                                                                                          graphic designer II

                                                                                                          Caitlin brings extensive agency experience and knack for visual storytelling to mdg, where she makes everything from concept creation to branding strategy to content development look effortless. She enjoys applying the knowledge she gained while earning her B.A. in graphic design from San Diego State University to projects for clients in, as she says, “an eclectic mix of industries.” Outside of work, you’ll find Caitlin dancing and singing (badly) at a concert or strolling through an art gallery.

                                                                                                          [email protected]
                                                                                                          • Channing Avery
                                                                                                            Channing Avery
                                                                                                            art director
                                                                                                            ×
                                                                                                            Channing Avery
                                                                                                            Channing Avery
                                                                                                            art director

                                                                                                            With a Bachelor of Fine Arts in graphic design, Channing brings 15 years of production and design experience to mdg. Prior to moving to San Diego from Albuquerque, New Mexico, he served as production director for the Albuquerque Business First (a business news publication owned by American City Business Journals), where he received awards for Advertising Design, Publication Design and Typography. Prior to that, Channing worked in design firm/print shop environments, where he managed a multitude of design projects from conception to completion.

                                                                                                            [email protected]
                                                                                                            • Jason Sawyer
                                                                                                              Jason Sawyer
                                                                                                              managing art director
                                                                                                              ×
                                                                                                              Jason Sawyer
                                                                                                              Jason Sawyer
                                                                                                              managing art director

                                                                                                              Jay has extensive experience providing design solutions for innovative shows, national brands and mom and pops alike. Everything Jay does is relationship-based and at mdg, he utilizes this underlying methodology to strengthen his team’s creative, maximize impact and deliver results for clients. Jay holds a Bachelor of Fine Arts in Illustration from the Ringling College of Art and Design. He is sometimes mistaken for The Dude and can easily be bribed with a bottle of good bourbon.

                                                                                                              [email protected]
                                                                                                              • Kacia Reilly
                                                                                                                Kacia Reilly
                                                                                                                director of creative services
                                                                                                                ×
                                                                                                                Kacia Reilly
                                                                                                                Kacia Reilly
                                                                                                                director of creative services

                                                                                                                With experience in fashion, retail, action sports, entertainment and health care, Kacia’s diverse background serves her well in an agency environment. She holds a Master of Arts in Design Strategy and Innovation from Rocky Mountain College of Art and Design and a Bachelor of Arts in Sociology from Saint Anselm College. Kacia’s creative serves as the platform on which mdg’s results-generating campaigns are built. When she’s not in her creative zone you can find her checking dream surf destinations off her bucket list.

                                                                                                                [email protected]
                                                                                                                • Lara Regan
                                                                                                                  Lara Regan
                                                                                                                  managing copy director
                                                                                                                  ×
                                                                                                                  Lara Regan
                                                                                                                  Lara Regan
                                                                                                                  managing copy director

                                                                                                                  With previous marketing experience in the beauty, insurance and music products industries, Lara has a knack for understanding unique client needs when developing large-scale campaigns and managing the smallest details. She taps into the audience’s psychographics and demographics to write authentic copy that helps clients achieve their attendance and engagement goals. Before joining mdg, Lara spent nearly 14 years as a writer at NAMM, creating strategic messaging to increase association membership and trade show participation. She is a graduate of the University of St. Thomas with a double major in Journalism and Sociology and has received certifications in Marketing and Digital Design from UC San Diego. Outside of work, Lara enjoys running, reading and traveling with her husband.

                                                                                                                  [email protected]
                                                                                                                  • Michelle Delapenha
                                                                                                                    Michelle Delapenha
                                                                                                                    art director
                                                                                                                    ×
                                                                                                                    Michelle Delapenha
                                                                                                                    Michelle Delapenha
                                                                                                                    art director

                                                                                                                    Michelle has over 20 years of experience working in corporate and non-profit marketing departments. She enjoys working with clients and taking their digital and print projects from vision to reality. She is a relocated Brit, who after many years of being in America, still loves all things British. Michelle has an undergraduate degree in Journalism with a Graphic Design concentration from Liberty University.

                                                                                                                    [email protected]
                                                                                                                    • Sheree Whiteley
                                                                                                                      Sheree Whiteley
                                                                                                                      copy director
                                                                                                                      ×
                                                                                                                      Sheree Whiteley
                                                                                                                      Sheree Whiteley
                                                                                                                      copy director

                                                                                                                      As a journalist turned marketing copywriter, Sheree brings more than a decade of experience and wide range of skills to mdg. Her affinity for the written word prompted her to pursue a double major in communications and English with a journalism emphasis at Boise State University. After earning her degree, Sheree put her writing and editing savvy to work for publications and tech companies in Boise, San Francisco and Seattle before moving to San Diego and joining the mdg team. She adores alliteration, gets a kick out of eliminating superfluous commas and will seize any opportunity she has to use the word “revamp.” When she isn’t crafting content that both delights and inspires action, you’ll find her relaxing at the beach or heading to the airport to start a new adventure.

                                                                                                                      [email protected]
                                                                                                                      • Susanne Mundt
                                                                                                                        Susanne Mundt
                                                                                                                        graphic designer III
                                                                                                                        ×
                                                                                                                        Susanne Mundt
                                                                                                                        Susanne Mundt
                                                                                                                        graphic designer III

                                                                                                                        With a master’s degree in Visual Communication from Burg Giebichenstein (University of Art and Design) in hand, Susanne packed her bags and moved from Germany to the United States in 1999. mdg discovered her in 2004, while working as a photographer’s assistant on a photo shoot, and she’s been creating award-winning work for the agency’s clients ever since. Prior to joining mdg, Susanne worked as a freelance designer for the San Diego Museum of Man and for Stahlphotographics, where she continues to moonlight during her free time.

                                                                                                                        [email protected]
                                                                                                                        • Vanessa Page
                                                                                                                          Vanessa Page
                                                                                                                          copywriter III
                                                                                                                          ×
                                                                                                                          Vanessa Page
                                                                                                                          Vanessa Page
                                                                                                                          copywriter III

                                                                                                                          Vanessa brings two decades of writing and editing experience to mdg, having created content for Fortune 500 companies and industries ranging from gourmet food to fashion to online learning. Whatever the topic or industry, her goal remains the same: to fully understand the audience and their motivations so she can create a powerful, engaging message that truly connects. Prior to joining mdg, Vanessa developed digital and editorial content for QVC; print advertising for Macy’s East; and long-form direct mail and online marketing copy for The Great Courses. Vanessa received her Bachelor of Arts in Magazine Journalism and Master of Arts in Museum Studies, both from Syracuse University.

                                                                                                                          [email protected]

                                                                                                                          Data, Digital, Media and Web

                                                                                                                          • Ben McRae
                                                                                                                            Ben McRae
                                                                                                                            senior director of web strategy
                                                                                                                            ×
                                                                                                                            Ben McRae
                                                                                                                            Ben McRae
                                                                                                                            senior director of web strategy

                                                                                                                            Though his focus is all things web, Ben aims to be a true Renaissance man, applying his technology savvy and Bachelor of Arts in Writing to provide clients with dynamic web and email solutions that wow users and administrators alike. His other passions include mathematics, which makes him an ideal analytics manager, and music, which makes him fun to hang out with at parties.

                                                                                                                            [email protected]
                                                                                                                            • Caiti Garrity
                                                                                                                              Caiti Garrity
                                                                                                                              digital project manager
                                                                                                                              ×
                                                                                                                              Caiti Garrity
                                                                                                                              Caiti Garrity
                                                                                                                              digital project manager

                                                                                                                              Caiti started her digital marketing career by managing client campaigns across a wide variety of industries. From there, she dipped her toes into the political world, running high-profile campaigns for major candidates at the local, state and national levels. After a few years on the execution side of digital marketing and a transition to project management, she joined mdg, where she works with the digital, web and data teams to transform client goals into realities. In her free time, you’ll find Caiti attending Washington, D.C. sporting events (go Caps!), riding her Peloton and visiting local breweries.

                                                                                                                              [email protected]
                                                                                                                              • Clinton Hall
                                                                                                                                Clinton Hall
                                                                                                                                web developer
                                                                                                                                ×
                                                                                                                                Clinton Hall
                                                                                                                                Clinton Hall
                                                                                                                                web developer

                                                                                                                                Clinton has more than 12 years of design and development experience in the beautiful world of non-profit associations. With a bachelor’s degree in Graphic Design from Arkansas State University, Clinton now creates stunning user interfaces that give life and movement to modern day web design. In his spare time, Clinton enjoys the occasional beer at his local pub and bowling.

                                                                                                                                [email protected]
                                                                                                                                • Dominika Suchova
                                                                                                                                  Dominika Suchova
                                                                                                                                  digital marketing manager
                                                                                                                                  ×
                                                                                                                                  Dominika Suchova
                                                                                                                                  Dominika Suchova
                                                                                                                                  digital marketing manager

                                                                                                                                  Domi brings a world of experience to the mdg team—literally. While working on both the ad agency and client sides in New York City and Central Europe, she oversaw the complete digital marketing process, from marketing strategy and content creation to publication and promotion. When Domi isn’t optimizing campaigns for mdg’s clients, you’ll find her exploring new countries, cultures and foods. She has a master’s degree in marketing communications, as well as a special fondness for cappuccinos, minimalism, the great outdoors and sustainable living.

                                                                                                                                  [email protected]
                                                                                                                                  • Ibukun Okusanya
                                                                                                                                    Ibukun Okusanya
                                                                                                                                    senior web developer
                                                                                                                                    ×
                                                                                                                                    Ibukun Okusanya
                                                                                                                                    Ibukun Okusanya
                                                                                                                                    senior web developer

                                                                                                                                    Ibukun has over a decade of experience in the graphic design and web development world. He has created brands, print material and websites for a wide range of clients, including non-profit, legal, entertainment and startups. With a bachelor’s degrees in Political Science, History and Journalism from Rutgers University (which he never actually uses), and an overactive imagination, Ibukun may be better suited to be a raconteur than a developer, but the possibilities in code are irresistible. Ibukun enjoys sparkling conversation, quick wit, Game of Thrones and gummy bears.

                                                                                                                                    [email protected]
                                                                                                                                    • Joe Mathieu
                                                                                                                                      Joe Mathieu
                                                                                                                                      director of digital activation
                                                                                                                                      ×
                                                                                                                                      Joe Mathieu
                                                                                                                                      Joe Mathieu
                                                                                                                                      director of digital activation

                                                                                                                                      Hailing from the Southside of Chicago, Joe is a  recent SoCal transfer that has led strategy and fulfillment teams across the digital marketing landscape since 2005. He got his start with small business SEM, which led to managing both search and display campaigns for some of the largest advertisers in the country. He partnered with companies from all walks of life—healthcare, technology, retail, CPG, and more—and is now working with mdg’s digital activation group managing association and event campaigns through paid search, social media, and programmatic display and video. When he’s not thinking about cost per acquisition or conversion rates, Joe can be found paling around the San Diego area with his bulldog/pug hybrid PorkChop.

                                                                                                                                      [email protected]
                                                                                                                                      • Karmon Runquist
                                                                                                                                        Karmon Runquist
                                                                                                                                        associate director, web strategy
                                                                                                                                        ×
                                                                                                                                        Karmon Runquist
                                                                                                                                        Karmon Runquist
                                                                                                                                        associate director, web strategy

                                                                                                                                        With more than 20 years of professional web and digital communications experience, Karmon Runquist jokes that her career started before Internet Explorer and has outlasted it. She evangelizes about the way digital communications can bring people together and make the world more accessible to everyone. She is happy to chat about the latest web design trends, personalized email, digital signage and social media.

                                                                                                                                        Runquist is an avid reader of everything from urban fantasy novels to 19th-century poetry. She loves to travel and watch cheesy disaster movies.

                                                                                                                                        [email protected]
                                                                                                                                        • Michael Engard
                                                                                                                                          Michael Engard
                                                                                                                                          web developer and ux/ui specialist
                                                                                                                                          ×
                                                                                                                                          Michael Engard
                                                                                                                                          Michael Engard
                                                                                                                                          web developer and ux/ui specialist

                                                                                                                                          Combining knowledge in international relations acquired from the University of Toronto with experience as a web editor and developer, Michael possesses a unique skill set spanning the creative and technical sides of web publishing. With a history of developing innovative solutions that bridge the gap between the needs of his clients and the challenges of implementation in an ever-changing digital world, Michael is a welcome addition to the mdg web team. He hails from the frigid north (Rochester, New York to be exact) and is now enjoying life a little closer to the equator.

                                                                                                                                          [email protected]
                                                                                                                                          • Nicolas Corton
                                                                                                                                            Nicolas Corton
                                                                                                                                            digital marketing manager
                                                                                                                                            ×
                                                                                                                                            Nicolas Corton
                                                                                                                                            Nicolas Corton
                                                                                                                                            digital marketing manager

                                                                                                                                            Nicolas graduated from Syracuse University in 2019 with a bachelor’s degree in communications. Outside of college, Nic continues to have a passion for learning. During his tenure at North America’s premier gelato display and equipment company, Nic’s role encompassed marketing, communication and advertising. While not a fan of gelato, Nic was able to get the scoop on paid advertising campaigns for social media, display and SEM.

                                                                                                                                            [email protected]
                                                                                                                                            • Roberto Hinojosa
                                                                                                                                              Roberto Hinojosa
                                                                                                                                              digital project manager
                                                                                                                                              ×
                                                                                                                                              Roberto Hinojosa
                                                                                                                                              Roberto Hinojosa
                                                                                                                                              digital project manager

                                                                                                                                              Roberto has been managing creative and technical projects in advertising agencies and in-house marketing departments since the early 2000s. Having worked in corporate, agency and nonprofit settings, he has a wide breadth of experience in digital, web, video and other mediums. Finding creative solutions to minimize roadblocks and keep projects running smoothly makes him happy.

                                                                                                                                              [email protected]
                                                                                                                                              • Ryan Edwards
                                                                                                                                                Ryan Edwards
                                                                                                                                                web developer III
                                                                                                                                                ×
                                                                                                                                                Ryan Edwards
                                                                                                                                                Ryan Edwards
                                                                                                                                                web developer III

                                                                                                                                                Ryan has harnessed a lifelong passion for figuring out how things work into a varied skill set across many disciplines in the digital realm. With a Bachelor of Fine Arts from The School of Visual Arts, Ryan has earned recognition for his paintings, for innovative web projects, and for his work in animation – including a Daytime Emmy Award nomination. When not plugging away behind a monitor, Ryan can be found enjoying the beautiful Virginia outdoors with his family.

                                                                                                                                                [email protected]
                                                                                                                                                • Safa Khairy
                                                                                                                                                  Safa Khairy
                                                                                                                                                  director of digital and data marketing strategy
                                                                                                                                                  ×
                                                                                                                                                  Safa Khairy
                                                                                                                                                  Safa Khairy
                                                                                                                                                  director of digital and data marketing strategy

                                                                                                                                                  Safa is a dynamic and driven research and marketing professional with more than 10 years of experience in digital brand strategy, consumer behavior, media consumption insights, and campaign management. She started her career in Dubai where she spearheaded data-driven strategies and built research products that drove business results for her clients on the agency side and her departments on the client side (with a focus on the Luxury, retail, and FMCG industries). She has a Masters in Media Studies, her experience, education and passion comes from leveraging data and insights to better understand target audiences’ behaviors, user experience and content consumption habits to craft effective digital marketing strategies that are culturally relevant but also deliver great business results. Safa currently lives in D.C. and when she’s not working, she loves to travel all over the world, experience new cultures and foods, and watch her favorite shows with her partner.

                                                                                                                                                  [email protected]
                                                                                                                                                  • Samantha Roy
                                                                                                                                                    Samantha Roy
                                                                                                                                                    digital marketing manager
                                                                                                                                                    ×
                                                                                                                                                    Samantha Roy
                                                                                                                                                    Samantha Roy
                                                                                                                                                    digital marketing manager

                                                                                                                                                    Samantha is a passionate digital marketing professional with an extensive background in hospitality and a bachelor’s degree in Business Marketing from SDSU. As part of the mdg digital team, Samantha consistently strives to exceed client expectations by creating and executing results-driven strategies and buzzworthy campaigns. Outside of the office, you’ll likely find Samantha hiking with her dog Jax, sweating it out in hot yoga, or consuming way too much coffee

                                                                                                                                                    [email protected]
                                                                                                                                                    • Tom Kimmelman
                                                                                                                                                      Tom Kimmelman
                                                                                                                                                      digital design specialist
                                                                                                                                                      ×
                                                                                                                                                      Tom Kimmelman
                                                                                                                                                      Tom Kimmelman
                                                                                                                                                      digital design specialist

                                                                                                                                                      An electronic media guru and IT expert, Tom manages the development and execution of our clients’ websites, email broadcasts and dynamic media campaigns. With a Bachelor of Arts in Graphic Design from California State University at Fresno and several years of experience working for companies like DirecTV and Apple, Tom has been an essential member of mdg’s creative team since 2005.

                                                                                                                                                      [email protected]

                                                                                                                                                      International

                                                                                                                                                      • Anastasiya Magwood
                                                                                                                                                        Anastasiya Magwood
                                                                                                                                                        account manager
                                                                                                                                                        ×
                                                                                                                                                        Anastasiya Magwood
                                                                                                                                                        Anastasiya Magwood
                                                                                                                                                        account manager

                                                                                                                                                        With a degree in Business Administration with a focus in Marketing and International Business and a background in market research, Anastasiya is well equipped to deliver on her clients’ informational needs. She combines strategy, creativity, innovation, and enthusiasm in her approach to research and helps translate insights into actionable strategies.

                                                                                                                                                        [email protected]
                                                                                                                                                        • Andres Tovar
                                                                                                                                                          Andres Tovar
                                                                                                                                                          account manager
                                                                                                                                                          ×
                                                                                                                                                          Andres Tovar
                                                                                                                                                          Andres Tovar
                                                                                                                                                          account manager

                                                                                                                                                          Andres is an account management aficionado with an extensive background in advertising and marketing. Having worked with clients from multiple sectors—including travel, gaming, non-profit, associations, finance, and government—Andres has a proven track record for building lasting relationships with all variety of clients, as well as internal teams. When he isn’t delighting mdg’s clients, gaming or traveling, Andres enjoys exploring different neighborhoods in Washington, D.C., the city he’s called home since 2017.

                                                                                                                                                          [email protected]
                                                                                                                                                          • Anjia Nicolaidis
                                                                                                                                                            Anjia Nicolaidis
                                                                                                                                                            international marketing director
                                                                                                                                                            ×
                                                                                                                                                            Anjia Nicolaidis
                                                                                                                                                            Anjia Nicolaidis
                                                                                                                                                            international marketing director

                                                                                                                                                            Anjia is mdg’s global nomad-in-residence, with almost two decades of experience living and working overseas in South America, the Middle East, Europe, and South Asia. Anjia helps mdg clients navigate foreign markets, cultivate and deepen relationships with key international industry stakeholders, and uncover unique market insights to maximize the value of international outreach. Prior to her work with mdg, Anjia held positions with the departments of Commerce and State, national environmental nonprofit organizations and a global advertising agency.

                                                                                                                                                            [email protected]

                                                                                                                                                            mdg Advisory Services

                                                                                                                                                            • Annie Malone
                                                                                                                                                              Annie Malone
                                                                                                                                                              vice president, strategy
                                                                                                                                                              ×
                                                                                                                                                              Annie Malone
                                                                                                                                                              Annie Malone
                                                                                                                                                              vice president, strategy

                                                                                                                                                              Annie leads client engagements for mdg’s advisory practice clients and brings over 20 years of experience advising leading corporations and organizations on strategy, organizational transformation, process improvement and performance management. Before mdg, Annie led corporate strategy execution and performance management at Mars Incorporated, where she designed and managed board meetings and strategy discussions, oversaw key global corporate initiatives on risk management and performance improvement and identified key internal communications regarding company strategy. Prior to Mars, Annie spent 12 years as a senior manager within Deloitte Consulting’s strategy and operations practice, managing teams in strategy, communications, human capital and technology initiatives. Annie has extensive experience spanning technology, healthcare, telecommunications, non-profit and governmental organizations.

                                                                                                                                                              [email protected]
                                                                                                                                                              • David Saef
                                                                                                                                                                David Saef
                                                                                                                                                                senior vice president, strategy
                                                                                                                                                                ×
                                                                                                                                                                David Saef
                                                                                                                                                                David Saef
                                                                                                                                                                senior vice president, strategy

                                                                                                                                                                David is the co-leader of mdg’s strategic advisory practice and has a 20-year career leading strategic planning, audience research and acquisition, growth strategies, organization transformation, data and measurement services for industry leaders such as Solar Energy Trade Shows, the Association of Equipment Manufacturers, the National Association of Broadcasters, the American Heart Association and McDonald’s. Before joining Freeman, David led the GES Global Strategy team to design and execute engagement programs for Pfizer, Boeing, Penton (Informa) and the California Dental Association. David began his career with L.E.K. Consulting and earned an MBA from The Wharton School and his bachelor’s degree from Harvard College.

                                                                                                                                                                [email protected]
                                                                                                                                                                • Elena Balint
                                                                                                                                                                  Elena Balint
                                                                                                                                                                  strategy director
                                                                                                                                                                  ×
                                                                                                                                                                  Elena Balint
                                                                                                                                                                  Elena Balint
                                                                                                                                                                  strategy director

                                                                                                                                                                  Elena has been advising, planning and executing brand marketing strategies, integrated campaigns, staffing and agency solutions for small businesses, startups and associations. She focuses on understanding the value proposition of brands and developing omnichannel solutions (live, online, social, podcast, etc.) that will optimize participation and engagement. Before joining the strategy team, Elena led marketing and brand strategy for Stand Together, National Geographic Partners, Sharemylesson.com and AdAge.

                                                                                                                                                                  [email protected]
                                                                                                                                                                  • Heather Shuster
                                                                                                                                                                    Heather Shuster
                                                                                                                                                                    strategy director
                                                                                                                                                                    ×
                                                                                                                                                                    Heather Shuster
                                                                                                                                                                    Heather Shuster
                                                                                                                                                                    strategy director

                                                                                                                                                                    Heather leads the Association segment for Freeman’s sponsorship strategy practice, where she partners with clients to create sponsorship strategy, drive growth of attendees, exhibitors and sponsors and create meaningful and memorable live experiences. Her focus is offering strategic guidance and identifying opportunities to enhance experiences, gain deeper engagement and achieve sustainable growth.

                                                                                                                                                                    [email protected]

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