Good marketing focuses on the wants and needs of an audience – and a good website brings that philosophy home, providing relevant, easy-to-access information for prospects at various stages of the awareness-to-conversion journey. Our expertise in user experience allows us to effectively bridge the gap between the technical and the strategic to generate registrations, drive meaningful engagement and ultimately achieve better ROI and ROO.
Custom administrative solutions • Development • Information architecture & sitemapping • Project management • Reporting & analysis • SEO • Systems integration • UX strategy & design
AUVSI Exhibitor Toolkit
BOMA International Conference 2020
National Restaurant Association Show Exhibitor Prospectus
Increase Attendance by Increasing Web Traffic
The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Here are a few of the most important qualities of a website that your event prospects will expect.
IEEE Power & Energy Society
A preliminary assessment revealed that the event’s website was uninspired, unorganized and, most importantly, underperforming.
Approach: As part of the comprehensive attendee acquisition strategy developed by mdg, a bold new website was created that captivated audiences, guided users toward relevant information and positioned the IEEE PES T&D as the industry’s premier event. Real-time performance data was used to continually enhance the website throughout the campaign.
Results: Our comprehensive approach to development of the new event website contributed to a total overhaul of the site’s information architecture and content strategy, as well as year-over-year improvements in bounce rate and optimized keyword performance. The site saw nearly 140,000 unique visitors and helped us exceed registration goals.