Web
Good marketing focuses on the wants and needs of an audience – and a good website brings that philosophy home, providing relevant, easy-to-access information for prospects at various stages of the awareness-to-conversion journey. Our expertise in user experience allows us to effectively bridge the gap between the technical and the strategic to generate registrations, drive meaningful engagement and ultimately achieve better ROI and ROO.
OUR SERVICES
Custom administrative solutions • Development • Information architecture & sitemapping • Project management • Reporting & analysis • SEO • Systems integration • UX strategy & design
creative samples
thought leadership
Increase Attendance by Increasing Web Traffic
The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Here are a few of the most important qualities of a website that your event prospects will expect.
case study
IEEE Power & Energy Society
A preliminary assessment revealed that the event’s website was uninspired, unorganized and, most importantly, underperforming.